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SAAR surges to 17M for first time since July 2006!

Read a detailed overview here: goo.gl/NdJ655
Light-vehicle sales, led by Chrysler Group, Nissan and Toyota, rose 1 percent last month, exceeding many projections and helping the auto industry end the first half of 2014 on an unexpected upswing. The annualized sales rate surged to 17 million, easily topping forecasts, from 15.9 million a year earlier and just above May's 16.8 million rate.
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A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive.  In auto, the average top-of-mind awareness lift was as high as 9 percentage points.

Read more about the study here: goo.gl/qERoO2
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Fully autonomous driving has always been the goal of our project, because we think this could improve road safety and help lots of people who can't drive. 

We're now developing prototypes of vehicles that have been designed from the ground up to drive themselves—just push a button and they'll take you where you want to go! We'll use these vehicles to test our software and learn what it will really take to bring this technology into the world. 

Learn more: http://goo.gl/qDUtgq
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Cleveland gravely's profile photoRobert Greenly's profile photoTowona kennedy's profile photoChristopher Cotton's profile photo
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It would be great to help cancer patients get to their treatments. Also tranporting construction crews to jobsites across the country, fatigue major factor for these guys.
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4 top marketers at +Automotive News Marketing Seminar believe the purchase funnel is dead because people aren't shopping for cars the way they used to.  goo.gl/Mn8t3R

We've also seen shoppers are doing more research than ever!
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you are right about that one +Gabriel c 
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Moms Auto Trends: Part 2
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why
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Does your dealership have a mobile site?... Design strategy? 

goo.gl/l1S5A6

What makes a good mobile site? Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.
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Jason Hamblin's profile photoDerek Marker's profile photoHarmaan R A J Madon's profile photoRob Thomas's profile photo
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Great read, More people should read this great 40 page PDF!
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Have them in circles
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With Gen Y, where is online selling headed?

Read more: goo.gl/h3GU5I

+Automotive News 
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Good points here. Especially the lack of touchy-feely among Gen-Y.
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A new study from +Cars.com shows that moms are taking the lead in the decision-making process and are using online research to make the process easier.

goo.gl/P0jmaS
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pretty sure that info was covered by Faith Popcorn in 2000 in her book Eve-olution.
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New studies reveal the growing importance of connected car features and services in new car purchase decisions. 

Source: +eMarketer 
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Shopping for a vehicle this holiday weekend? Do you plan on going back to the dealer you bought your last car from if the experience was positive?  

Fast Fact: Sales experience is a more important reason for dealer selection on the coasts.
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Very interesting indeed..
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Moms Auto Trends: Part 3
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Moms Auto Trends: Part 1
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Jason Jewert's profile photoCar Quote King's profile photoJoel Arellano's profile phototracy baon's profile photo
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Interesting indeed!
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Have them in circles
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