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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6 748 392 подписчика
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Metrics That Matter (and Don't) When Attributing Influencer Effectiveness
#measure #analytics

"As with all marketing, metrics matter when it comes to influencer marketing. Knowing what impressions, clicks, conversions, or sales a campaign generated helps gauge performance and measure progress."

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The numbers are in. See how Google Surveys works and learn how it can get you the answers you need for the business results you want → https://goo.gl/7fMGYH
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"Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign from an analytics perspective. "
Seer Interactive
Seer Interactive
seerinteractive.com

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What are the Best Programming Languages for Digital Marketers?
#measure #analytics

"In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. You may want to create a simple prediction—or automate a few repetitive tasks."

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Is your website's menu broken? Find out fast using the Navigation Summary report in Google Analytics
#measure #analytics

"If your site were a physical store, you’d be watching. Where do people go first? When do they then turn around? Which aisles are crowded and which are empty? Are your signs confusing? Few website owners look this closely at the navigation summary reports in Google Analytics. And they miss the opportunity to fix problems with their navigation."

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Google Analytics Tips + Best Practices Pt 1: Configuration
#measure #analytics

"What can’t be measured can’t be managed. Now, you don't need to be a data scientist to make decisions based on your users’ activity, but it’s crucial that your configuration is top-notch"

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How to enhance your remarketing and reporting with Google signals:
#measure #analytics

"When you activate Google signals, existing Google Analytics features are updated to also include aggregated data from Google users who have turned on Ads Personalization."

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Your alternatives to PDF export for Google Data Studio dashboards
#measure #analytics

"PDF export is probably the most requested feature for Data Studio on the official feature request tracker. And as of Aug 2018, there isn’t any native PDF export option in Data Studio. So, no, you can’t directly export PDFs from your Data Studio report. But do you really need to?"

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Cleaning Data with Google Tag Manager & Google Analytics
#measure #analytics

"Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions. There are many ways to affect the data that you collect and use in Google Analytics, and with recent improvements to Google Tag Manager, it’s even easier to have clean, readable data."

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How to Approach and Measure (Other) Traffic in Google Analytics
#measure #analytics

"When Google doesn't know how to classify a specific Source/Medium of traffic, it falls into this (Other) channel. Learn more about what (Other) traffic is in Google Analytics, how to move sources to their proper channels, and even create anew channel."
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