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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

フォロワー 6,798,318 人
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With Google's new AMP Client ID API, you can better understand how your customers' journeys play out across AMP and non-AMP experiences. Learn more: https://goo.gl/JoENYP #optimize
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The RegEx Table Variable In Google Tag Manager
#measure #gtm

"Even though the Lookup Table variable is extremely useful, it’s missing the flexibility of, I don’t know, say, regular expressions. You will be pleased to hear, then, that Google Tag Manager has released a new variable type: the RegEx Table!"

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Are You Using Google Data Studio? You Probably Should Be.
#measure #analytics #dataviz

"A few weeks back, I wrote a post about creating killer reports. I noted a few reporting platforms worth checking out. They all have their pros and cons but for paid search marketers, the one with the most value is probably Google Data Studio."

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New: Streaming Google Analytics Data for BigQuery
#measure #analytics #googlecloud #bigquery

"Today we're happy to announce that data for the Google Analytics BigQuery export can be streamed as often as every 10 minutes into Google Cloud."

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BuzzFeed helped their advertising partners optimize their campaigns for greater impact with Surveys 360. Learn how they created a surveys solution tailored to native video content: https://goo.gl/mzcVfz
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Sequences – One of the most useful tools in Google Analytics: https://goo.gl/zQ7nd6

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Check out the infographic to learn how Nest used Google Attribution 360 to tie TV ad spend to digital results: https://goo.gl/txsjK5 #measure
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What's the key to getting data into the hands of the right team members? Accessibility. Buy-in. Education. Learn more: https://goo.gl/wuH443 #optimize
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Lead the Charge to Use Data In Every Stage of Your Design Process
#measure #analytics #design

"If you want to have a strong data-driven organization, it's essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions."

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To be truly data-driven, everyone in your company needs to champion a culture of growth. Optimize is now available in 37 new languages--making it easier for every member of the team to test, optimize, and build better experiences: https://goo.gl/LdVxqQ #optimize
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