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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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Pegasus Airlines saw impressive results and saved time using Advanced Analysis. Check out the new tool in beta for Google Analytics 360 → http://bit.ly/2GL3S14
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How to deep dive in your product funnel performance with GA and Data Studio [Step by step guide]
#measure #analytics

"After researching and experimenting I came up with a flow that allows me to analyse my product on the level that I want, without external help or coding."

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Google Analytics Segments: Data Relationships That Impact Results
#measure #analytics

"Google Analytics segments are where you’ll find the golden insights you’re after. It’s not that your higher level reports can’t provide you with some value. It’s certainly interesting seeing broader directions in which you company is heading."

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Get the message AND the moment right. Learn how digital information can drive remarkable results ↓

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20 Effective Ways to Discover Google Analytics Insights
#measure #analytics

"Segmentation and insights are like marathon training and delivering a top performance. You can’t expect great results without a solid strategy and preparation. In this post I discuss in-product segmentation strategies to improve your Analytics insights and ROI."

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Gain Deeper Insights in Your Customer Journey with Google Analytics 360 Advanced Analysis
#measure #analytics

"Google Analytics 360 customers are gaining a major feature for reporting and analysis: Advanced Analysis in Google Analytics 360. Starting today and rolling out over the next few weeks, Advanced Analysis will soon be available to all Google Analytics 360 Customers."

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How to Create Google Analytics Advanced Segments (Step by Step)
#measure #analytics

"Want to learn how to isolate specific traffic sources in your Google Analytics account? Learning how to create Google Analytics advanced segments is a great way to find out how site visitors from different traffic sources behave once they land on your website."

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Getting started with Google Data Studio: An intuitive tool for visualizing BigQuery Data
#measure #analytics

"Google Data Studio is one of the most popular tools for visualizing data. It can be used to pull data directly out of Google’s suite of marketing tools, including Google Analytics, Google AdWords, and Google Search Console. It also supports connectors for database tools such as PostgreSQL and BigQuery."

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How to Set up Google Analytics Goals & 7 Tips to Get Ahead
#measure #analytics

"Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives."

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Uncover hard-to-find insights with detailed analysis and exploration capabilities. This is Advanced Analysis in Google Analytics 360 → http://bit.ly/2wSVw8c
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