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Google Analytics
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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Publicaciones de Google Analytics

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How to Bring Google Analytics Real-Time Data to Data Studio
#measure #analytics

"There’s so much that I can write about Data Studio, examine how this product serves so many needs of my customers and all free. But, this article is focused on enabling Real-Time Google Analytics data in your Data Studio sheets."

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Counting Clicks... A Beginner's Guide to Mastering Google Analytics
#measure #analytics #fridayfundamentals

"How do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three questions with confidence, it’s time to start using an analytics tool or get to know the one you do use a little better."

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Meet the Three Types of People Who Will Launch Your Culture of Growth What skills does a person who leads testing and optimization efforts need? According to our survey of marketers, analytics (55%), communication and data storytelling (43%), and leadership (40%) skills were critical. But why? https://goo.gl/DcRTCF
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A Love Story for the Ages: Marketing Commits to Measurement With a little work, marketing will fall head over heels for measurement. Read our three keys to a successful partnership: https://goo.gl/be5HeV
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Segments In Data Studio
#analytics #measure #datastudio

"Since the release of this new, completely-free, data visualization product, there was a key feature which was missing. Not one to let feature requests fall on deaf ears, Google has just released segments for Google Analytics in Data Studio. This feature rolled out globally to 180 countries during the second week of March, meaning that if you’re not poking around in DS regularly, you’ll need to refresh your reports to take advantage."

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How to Increase Your E-Commerce Conversion Rate Using Google Analytics
#measure #analytics #ecommerce

"A small increase in your website’s conversion rate can mean a giant impact on your company’s bottom line. The best way to affect conversions is by using historic data to create a theory, then test that theory, measure the results, and adjust as necessary. Google Analytics is an excellent tool that can provide comprehensive data to act on in this regard."

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Google Analytics for E-Commerce [Part 3]
#measure #analytics #ecommerce

"Out of any other type of website, e-commerce websites stand to benefit most from implementing digital analytics to understand conversion and measure their potential to increase revenue. Google Analytics makes this, and so much more, possible."

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Smart companies are building a culture of growth: one where people focus on using data and testing to optimize the customer experience. But making the switch from “get-it-live” mode to a test-and-learn mindset takes time. Max van der Heijden, user experience & conversion specialist at Google, shares his testing tales from the field: https://goo.gl/A65c0d #optimize
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Don’t let the 800-pound gorilla become the 800-pound HiPPO C-level support is vital to the success of a marketing organization's testing program. But, it can also derail it when your helpful 800-lb gorilla morphs into an 800-lb HiPPO (Highest Paid Person’s Opinion). Get tips for testing success in our (lightweight) guide, "How to Build a Culture of Growth." https://goo.gl/eC0HRW
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New to Analytics? Use the interface map to familiarize yourself with the main Reporting tools and controls: https://goo.gl/sqbfWa
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