Combine +MailChimp with Google Analytics to track your email marketing ROI and conversion rates

Check one box, and MailChimp will add Google Analytics tracking codes to your email campaign links, so you can find out exactly how many visits, conversions and sales your campaign generated.

The email campaign stats are accessible directly in your Google Analytics reports, or MailChimp can pull the relevant data from Google Analytics and insert it back into your campaign reports—that way, you can instantly see specific campaign results and ROI in a single report, right inside the MailChimp application. 
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