Visualize your Multi-Channel Funnel reports in a new way with this cool tool.

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user's initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

Viewing your MCF data as a sunburst visualization provides fresh insights into this data. Using a new tool, you can try this for yourself. Visit: to get started today.
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