Shared publicly  - 
Why you must measure social

+Mark Schaefer shares 4 critical reasons why measuring social is necessary:

1) There is an implied value to everything.
When it’s your turn to justify the existence of your marketing efforts, you should be able to demonstrate business value, and data provides a better explanation than conjecture.

2) If we are expending human effort, it should be justified.
As a business owner, are you willing to spend large amounts of revenue per year without requiring any accountability for some sort of return?

3) If you’re not measuring, how do you know you’re making progress?
Indeed, everyone needs a social dashboard (and perhaps more importantly an overall online marketing dashboard) If not, how can you prove you're succeeding?

4) There is no excuse not to measure.
There are tools [like our new Social Reports] to measure outcomes and KPIs -- and even if you can't measure every single micro interaction, DM or result, trending data can show you that you're headed in the right direction.

See Mark's full post linked below.
Jason Peck's profile photoIan Bosler's profile photoHenrique Mattos's profile photoSilvia “Sunrise Omeocosmesi” Bollani's profile photo
Doing this right now actually!
It would be really cool if google analytics was available to non-web site owning users to see where we go the most, how much time spent on social media, news sites, etc.
+angie hatfield - there are other tools to see such data (have you tried Google Trends for websites?). Analytics is all about your own site and app data :)
Have you looked and Google Trends?  With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

May not be everything but it will cover many of your points.
Social tab is really helpful for those businesses which are focusing on their social media campaigns.
Add a comment...