Currency Conversion from AdWords to Google Analytics
/by +Joan Arensman  #analytics   #adwords  

To make it easier to compare your AdWords cost data with your other data in Google Analytics, we recently enabled currency conversion from AdWords to GA.

If your Analytics view uses a different currency than your AdWords account, GA now automatically converts the AdWords cost data to the GA currency. This AdWords cost data is used in the metrics “Cost”, “CPC” and “ROAS” in GA.

In our calculations, we use the exchange rate at the midpoint of the reporting time range. For example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account.
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