Introducing the Query Word Count dimension for AdWords search queries
/by  +Joan Arensman  #adwords #analytics

The AdWords Search Queries report in Google Analytics shows you which search queries resulted in clicks on your AdWords ads.

Many advertisers have told us that they like to segment AdWords search queries based on the number of words used in the query. More specific queries with many words (long-tail queries) tend to perform rather differently from short queries with only a few words. 

For that reason, we created a new dimension in the AdWords Search Queries report: Query Word Count. You can now analyze query patterns easily, without needing to classify them manually. Using this insight, consider adding additional long-tail keywords in AdWords to more closely match high-performing search queries.  

Learn more in the Help Center at:
Shared publiclyView activity