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Last week, Google Analytics Product Manager +Bill Kee shared insights on marketing attribution with attendees at #IDSD (Interactive Day San Diego). 

If you couldn't attend, you can still get a (free) copy of our recent research report here: http://goo.gl/0vzRp and get up to speed on attribution.
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Muhammad Faisal's profile photoTom Davis's profile photoAdam Hermsdorfer's profile photoMohamadreza Rezaei's profile photo
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#IDSD  was an amazing event.  We were fortunate and thankful to have to have GA in the house!
 
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