Introducing Treemaps in Google Analytics for AdWords Insights
/by +Joan Arensman  #analytics   #adwords   #treemaps  

Over the next few weeks, we’re releasing a new feature that provides deeper insights into your AdWords performance: Treemaps.

Treemaps let you visually identify trends and trouble spots across your account with speed and insight that you don’t have when looking at numbers alone.

How do Treemaps work? They display hierarchical data using nested rectangles, showing positive results in green, and lagging results in red, speeding up your decision process.

Treemaps will be rolling out to all GA users over the next few weeks; you’ll find them under Acquisition > AdWords > Treemaps. Use them to generate the right questions that are truly worth asking about your AdWords performance.
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