GA Data Quality is Important. Here’s how to eliminate bad referral data.

Good data analysis depends on good, quality data. In today’s business environment there are many things that can impact data quality. If you use Google Analytics, there are a number of tools at your disposal to ensure good, quality data in your account. 

For example, we have tools that will automatically eliminate data from automated spiders and bots. We also have filters that can be configured to eliminate specific data. Exclude filters can be used to exclude data from a specific referral source.

We’re putting together a guide of recommended settings to help ensure the best quality data in your account. Look for it soon.
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