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A Beginner's Guide to Google Analytics Remarketing
#analytics   #remarketing  

"In the context of Paid Acquisition, the power of Remarketing is undeniable. Being able to interact with those who have already experienced your site is a huge advantage to accelerate the growth of your product. However, there is a more powerful method to maximize the potential value of Remarketing.

It is 'Google Analytics (GA) Remarketing'."
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Why can't you load pictures? ?
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The Blogger’s Little Guide To Google Analytics
/by +Dean Levitt  #analytics   #blogging  

"The most addictive part of blogging, however, was Google Analytics. I’d get out of bed to see how my traffic volume was doing, annoying my wife and cat. Mostly the cat.

The silly thing is, I didn’t DO anything with that info. I looked at Google Analytics obsessively but it never drove action. It was only a couple years ago I began to really measure my traffic, set personal goals and track the results. The difference has been marked. It’s like sitting in a parked Land Rover making vroom noises versus hitting the trail and getting muddy!"
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Some really cool new health dashboards to check out. Data geeks will want to learn more about the Google Fit Platform - read about it below.
 
Check out all the new stuff you can do with the Google Fit Platform

To help users keep track of their physical activity, we recently updated the Google Fit app with some new features, including an Android Wear watch face that helps users track their progress throughout the day. We also added data types to the Google Fit SDK and have new partners tracking data (e.g. nutrition, sleep, etc.) that developers can now use in their own apps. Find out how to integrate Google Fit into your app and read on to check out some of the cool new stuff you can do.

http://goo.gl/GGZ5Ug

#GoogleFit
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“Smart” Content? Google Analytics makes it smarter
/by +Sriram Raghuveer of +Accenture 

"'Smart content is content that perfectly fits your audience'. Nearly every blog that deals with content writing and the idea of smart content tells you why smart content is so important. But, only if you really dig through blogs, you might unearth certain write-ups that talk about how to figure out, “who your target audience would be” or “how to write for multiple audiences”. Or if it would make things easier, “click here, and we’ll tell you who your audience is and where they reside”!

Sounds far-fetched? Well, in a way it’s really not that easy. But thanks to Google, they’ve made it simpler."
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How to Setup Enhanced Ecommerce Impressions Using Scroll Tracking
/by +Nate Denlinger of +InfoTrust, LLC  #analytics   #ecommerce  

"One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities.

Enhanced Ecommerce provides you with a complete picture of what customers on your site are seeing, interacting with and purchasing."
by Nate Denlinger, Web Developer at GACP InfoTrust, LLC One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google's Universal Analytics web analytics software ...
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Nice
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*What If You Blend IoT Data With Google Analytics?
/by +Zimana Digital Analytics and Marketing Services  #analytics  

"For many years Google Analytics focused on website metrics — things related to site performance and site visitor behavior.

But a broad scope of data influences — both in number of sources and, consequentially, complexity — has arisen. Google Analytics has changed to account for data from sources other than a standard laptop and yet associated with visitor metrics.

One change is blending data through an import protocol. Google offers this feature in the Measurement Protocol for Google Analytics."
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Great : we'll have to deal with spam from darodar and co on our fridges now ... 
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Five Ways Google Analytics Turns You Into the Sherlock of Paid Search
/by +MarketingProfs  #analytics  

"Wouldn't it be great to have your own Sherlock Holmes at your disposal, ready to be called upon at a moment's notice to help you solve your own mysteries regarding the performance of your search advertising?

Actually, there is.

Only instead of a genius in a checked cap with a curved pipe, analytics applications help you dig deeper into Web visitor behaviors to gain a better understanding of whether your paid search/digital marketing efforts are bringing the right prospects to your site."
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Amir Tohid's profile photoShelley Simpson's profile photoMirko Dietschweiler's profile photoTracy Hall's profile photo
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My best friend in Austria said " Ich Wuensche Dir Jemanden, Min Dem Du Dich Auch Ohne Worte Verstehst" and I remembered so long time ago in 2008 The first time i am give up, but everything is not about my company but when I finished do auditions my manager in we are company's, i have had a big problem with my generals Manager Account she was put money ( corruption ), we have had the next problem with the Justices of we are next company is collapse because we something that is a mystery to me. And I stills do whatever my papa said to. Because I must feel like I'm the Employees before I am ready to get the success. This is my principle. But which was the all ordinaries was finished i must rest in the hospital and I hd 31 years old. And my drivers still in the hospital for help me. No My husbands, Nothing my Parents, No one only Me and My Drivers. In the file from the hospital Diagnosis is Left Hemiblok Probably Abnormal Rhythm Heart. Stadium II 70%, And i can say thank you God because without do all the medical only medicine from doctors and until now in 2015 i was make so many things, do anything and everything to getting our company maked grow up from collapsing. And Now 2 company was a bigger. My step mother be the assistance my Father. So I new finished the biggest problem in next company. Everything is perfect for everybody but 5 days ago I new back to the hospital mores. I don't wanna said what the analysts said but i just want to say. Thank you Pap. You are my hero. But i never stop to feel really sickness but thankfully for every one in this community. This is the story of my life. I need some comments what did people thing to my story. Now i just make a better life we are employees to work on we are company is very fully. The thanksgiving was do the jobs 41 years ago and the youngest old of we are employees was 16 years old when they were working in We are company. Thankfully for everyone. 
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Bounce Rate: A Crucial Metric Demystified
#analytics   #marketing   #publishing  

"In this post I’ll help you fully understand how the bounce rate works in Google Analytics. I’ll show you how to measure your bounce rate properly in order to avoid common mistakes. And, as data analytics should be tailored to your specific needs, I will give you some hints on how to customize your bounce rate in order to get the most out of this metric."
Bounce rates are essential when it comes to website optimization. Learn about the real bounce rate, its average values and don't be fooled by Google Analytics!
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Don't forget: if a visitor comes to your site, never interacts with it, but picks up the phone and calls you. .. a bounce, but a goal conversion! 
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Good post from our friend +Scott Brinker ..."You treat your collection of analytic projects relevant to these bottlenecks the way a VC would evaluate a portfolio of investments." 
 
Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm. Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this …
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TARGIT Data reader for Google Analytics

The TARGIT Data reader for Google Analytics allows business intelligence developers to extract Google Analytics data directly into SQL server databases using SSIS, allowing you to integrate and analyze web data alongside your current company data. 

See how simple it is to harnessed your Google Analytics data - check this tutorial by Google Analytics GDE +Linda Lawton: http://goo.gl/8LBwYC

#BI   #businessintelligence   #TARGIT  
  #GADevs   #googleanalytics  
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Andi G.
 
Es ist sehr schwierig sich Zeit für Analytics zu nehmen, solange der Tag 24 Std. Plus 1 Sekunde dauert.
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B2B Marketing with Google Analytics

B2B marketing is done very differently than B2C marketing. There is no shortage of information available on how to best use Google Analytics for B2C, but B2B is harder to come by. Surprisingly, B2B measurement should be much easier, but is simply not done by most companies. The reason it should be easy is, unlike most B2C companies, B2B have clear definitions of who their target audience is and should have a wealth of information around personas, demographics, and even target companies they are going after. 

Read the full post and get inspired to measure your B2B marketing better from GA power user +Charles Farina here: http://goo.gl/Uy0zwZ
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Is it possible to find more information about this on a Google's blog? If yes, wich one?
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De-Mystifying Google Analytics: Internal Site Search
/via +Angela Strock for +Hanson Inc. 

"Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users."
Jr. Metrics Analyst Angela Strock discusses internal site search and how to apply the Refined Keyword dimension in Google Analytics.
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Y 
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Introduction
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Our Premium offering has all the power and ease you expect from Google Analytics plus extras that help you optimize and get the most from its robust capabilities. All for one full predictable, flat-rate, everything-included annual fee.

As a note, we do not tolerate off-topic, spam, or offensive comments on this page and you may banned for making them.