#measure #ads #marketing #analytics
"In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and measurement, discussed a wide range of topics affecting search marketers and made several announcements."
Check out this inspiring, detailed KelloggInsight interview with Tom O'Toole, Sr Vice President and CMO of United Airlines, about how they're using personalized marketing to create value for their customers and the company: "We’re taking the conventional segmentation, advancing it to the individual level, and optimizing it. People have talked for years about doing this, but now it is the established practice that we continue to refine."
Google’s analytics solutions offer powerful and integrated measurement tools for today’s biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today’s customer journey. Move from insight to impact faster. Learn more at google.com/analytics