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Google Analytics
6,742,791 followers -
Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6,742,791 followers
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Complex business metrics in plain English. See how Analytics Intelligence can translate your questions into straightforward answers → https://goo.gl/nB6VuQ

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How to Find Bigger AND Better Audiences to Reach Using Google Analytics
#measure #analytics

"If you’re looking to grow your awareness, hold off on spending a ton of money on persona studies. Start by using the free data we have in Google Analytics. Here, I’ll share one way I like to dig into the data to find out what targeting options I should be trying out for my awareness campaigns. And I’ll show you how you can use this to broaden your reach, too."

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Genesys credits Data Studio with decreasing their team’s workload by 72 hours each quarter. What could your team do with that extra time? #DataAnalyticshttps://goo.gl/2Axg8t
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How to Use Google Data Studio to Monitor Your Google Ads
#measure #analytics

"It's a fact that not every marketer monitors their Google Ads the same way and it's understandable that everyone has a different success formula to skyrocket their clients' results. In this article, we are going to talk about our way of monitoring Google Ads and how we manage to keep performance top-level."

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Using Google Analytics to Understand Your Site Traffic
#measure #analytics

"Before we recommend any kind of marketing strategy, site redesign, or content updates, we need to understand how people behave on your site, what your visitors like and dislike, and what can be done to influence them."

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How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday
#measure #analytics

"Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish."

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Everyone loves a free sample. Explore real business data and experiment with #GoogleAnalytics features when you test our fully functional Analytics demo account. #Measurehttps://goo.gl/67ek81
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Reaching the Next Level In Data Analytics
#measure #analytics

"Having data isn't the prize. It's barely the first step on the journey to getting answers. And that's the thing - we consciously crave the data but we don't let the subconscious voice to be heard."

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How I built a Customer Data Platform based on Google Analytics unsampled data
#measure #analytics

"A Customer Data Platform is a user-centric database handled by the marketing team and updated at each user interaction, based on both cold and behavioural data.

It thus enables a company to get real-time user profiles and address them at the best moment of their customer journey. This is the first step in setting up an omichannel marketing strategy."

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The Top Advanced Reports to Look at in Google Analytics
#measure #analytics

"Advanced reports answer more specific questions and are also tied to organizations that are using specific functionality within Google Analytics. Generally, that specific functionality must be setup prior and needs to be aligned with the businesses unique KPI’s."
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