#marketing #search #seo #analytics #measure
"Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance."
"Analytics in the real world is often a dirty and confusing affair, because getting it right is always more than just dropping technology onto a page and building reports off the data surplus.
The recent re-branding of Google Analytics Premium as ‘Analytics 360’ within Google Analytics Suite is enough to stress the same as above by tech giant Google. In a nutshell, Analytics 360 is a ‘data goldmine’ for marketing people and the following are the top five ways that marketers can master it."
"Although an ebook is nothing more than a website in a box, and it can link to sites on the open internet, it doesn’t connect to those sites the way that a regular site does. You can’t automatically tell where a hit to your blog came from — what book, what retailer, what chapter. On Google Analytics and other tools for tracking hits, it will show up as a hit from nowhere.
Fortunately, there are tags that you can add to your links that will make it easy to track where exactly those hits came from!"
"Progressive tracking mechanisms allow you to track virtually anything on your website. Obviously, sending all the clicks and events into Google Analytics is only part of the story, you should also clearly understand what to do next with all these data."
#measure #security #analytics
"Today, we’re happy to announce that we’ll be expanding our set of alerts in Google Analytics by adding notifications about sites hacked for spam in violation of our Webmaster Guidelines. In the unlikely event of your site being compromised by a 3rd party, the alert will flag the affected domain right within the Google Analytics UI and will point you to resources to help you resolve the issue."
"Are you a current or past user of Google Data Studio? We would love to hear your thoughts about your experience so far."
#search #measure #analytics
"Yesterday we reported that Google added compare option for search analytics queries but it is more than that. As Jennifer Slegg noticed and posted on Twitter they also added it across the Search Analytics across Queries, Pages, Countries, Devices & Search Types within the report."
"Measuring your marketing is important. It’s how you know if the time and money you’re spending is helping you achieve your goals and build your business... If you want to better understand when, where, and how your visitors find and interact with your website, consider installing Google Analytics."
Google’s analytics solutions offer powerful and integrated measurement tools for today’s biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today’s customer journey. Move from insight to impact faster. Learn more at google.com/analytics