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More analysis of the ads behind the Big Game over on our blog. Find out who the real winners were below.
Each year, hundreds of millions of us gather around TVs to watch America's big game — the Super Bowl. And for many, the TV commercials are at least or maybe even more interesting than the game itself. Companies annually spend millions of dollars trying to entertain us or tug at our heartstrings.
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Very nice and easy 
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Google Analytics Release Notes for January 2016

Every month, GA updates its release notes so you can stay on top of the product. Don't miss the latest updates, including a pair of features for GA Premium:

- Add User ID to Analytics > BigQuery Export
- DDA Models from Default GA Channel Grouping: 
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Code mmi galaxy 19300


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InOrbit 2016 Inbound Marketing Conference: March 10-11 in Slovenia

Certified Google AdWords and Google Analytics partners, Red Orbit from Slovenia and INTREN from Hungary, are hosting a two day Analytics and inbound marketing conference on March 10th - 11th in Ljubljana, Slovenia. The inOrbit conference is one of the largest of its kind in Europe and has a packed agenda covering a range of Analytics and marketing topics. Head over to the inOrbit registration page to secure your tickets. http://www.inorbit.si/register/

Located at a prestigious congress venue Brdo pri Kranju, the conference will host 500 attendees who will have the opportunity to listen to 20 international experts from various fields of digital marketing and Analytics.

The Analytic speaker lineup is full of industry experts like Stefan Schnabl from Google, Balazs Gandera and Nóra Tóth from INTREN and Andraž Štalec from Red Orbit.  

More information about the conference is available on the conference website http://www.inorbit.si, including speaker bios and the conference agenda. 

Register for a seat at the conference today! 
inOrbit 2016 is the largest inbound marketing conference in Europe this year. We're bringing the best and the brightest digital marketing experts to the undiscovered jewel of Europe - Slovenia.
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Toluwalope, we won't have a livestream, but follow #inorbit16 for all the content updates.
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How to Use Google Analytics in B2B Marketing
/via +MLT Creative  #analytics   #marketing   #measure  

"Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing."
Google Analytics offers a range of useful insights for b2b marketing. This blog aims to take your GA skills to the next level.
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A blog page can have high bounce, but a LP with sign up that has high bounce is ripe for A/B or multivariate testing. Unfortunately, GA does not account for buyer personas. It account for buyer profiles, which are different that personas since personas encompass buyer journey insights. Moveover, UI reports are excellent to show how well usability is. Don’t forget Multi funnel are perfect to indicate trust as well as hidden paths that buyers take. Also, attribution models should be compared along side Multi-funnel reports to understand if channels are performing. Time on website too can be short if the website is for users to find information.
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The No-nonsense Guide to App Monetization

The +AdMob by Google team recently launched a new ebook “The No-nonsense Guide to App Monetization." This guide is designed for app developers starting to consider how to monetize their app. It provides a comprehensive overview of app monetization and shares helpful examples and practical tips to get you started.

Learn more & download the guide at: http://goo.gl/NVxTIV
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Đang nghiên cứu và học cách sử dụng
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Announcing GA Support for Accelerated Mobile Pages (AMP) Analytics #amp   #analytics   #mobile   #measure  

"Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience."
When Google was a few years old, we wrote up a list of Ten things we know to be true. The list includes items like “Focus on the user and all else will follow” as well as “Fast is better than slow.” It would be tough to say that much of the mobile web has adhered to these principles.
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Tips for Getting a Job in the Digital Analytics Industry
/via +LunaMetrics  #measure   #analytics  

"All hiring comes down to three questions:

- Does the applicant want to do the job?
- Can the applicant do the job?
- Would we like working with the applicant?

The thing is: There is no high bar to entry. We’re not looking for everyone to have a Master’s degree in Math or Information Science (although we have those people, too). Most of the skills we use can be learned for free, online, and with practice."
Want to come work for us? Great! We've got some tips for how to make a lasting impression!
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The Big Game is always an important event for marketers globally. See how brands played out on the second screen with this infographic from +Think with Google. 
See the commercials people searched for--and what that means for your brand.
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Muttwill Thomas
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Calculate the ROI of Your SEO Campaign in Google Analytics
/via +SEMrush  #analytics   #measure  

"Measuring SEO performance is not such a simple task. What if someone searched for a keyword, came to your site, bounced and then walked into your physical store for purchasing something. You cannot attribute that customer to organic search because you are neither sure about it, nor can you ask a customer for such details.

The process requires a lot of stuff to measure and with lots of internal analysis."
How can you determine your SEO campaign's ROI? Adam Frankel walks you through a Google Analytics setup that will prove your value.
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SEO
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Measuring Brand Lift With Google Analytics
#marketing   #branding   #measure  

"Measuring your brand lift is a great way to validate your marketing job, or your value as a vendor to your clients. It's also just a great way for small to medium businesses to see if they are growing in their market."
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Understanding the Treemaps Report in Google Analytics
/via +Megalytic  #analytics   #measure  

"You have your go-to analytics reports – the ones you use on a regular basis to look at data by channel or to assess paid search engagement on your site. These reports are your tried and true, and the ones you constantly turn to for fresh insight. While it’s natural to have favorites, remember that Google Analytics often introduces new reports that give marketers additional ways to analyze website data."
You have your go-to analytics reports – the ones you use on a regular basis to look at data by channel or to assess paid search engagement on your site. These reports are your tried and true, and the ones you constantly turn to for fresh insight. While it's natural to have favorites, ...
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Google's AMP Project Gets Google Analytics Support
/via +Marketing Land 

"Google says its soon to be launched AMP project will be supported by Google Analytics.

Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in October of last year. Shortly after announcing AMP, the project gained support from ad platforms like Outbrain, AOL, OpenX, DoubleClick, and AdSense.

Now along with ad support, publishers will have access to Google Analytics to measure how their AMP content is performing."
Announced in October, Google's soon to be be released AMP project aims to create a better mobile experience with faster page load times.
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.muy buen proyecto 
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Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Our Premium offering has all the power and ease you expect from Google Analytics plus extras that help you optimize and get the most from its robust capabilities. All for one full predictable, flat-rate, everything-included annual fee.

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