#analytics #datastudio #measure #dataviz
Earlier today, product manager Nick Mihailovski and Louis Gray held a live streaming event and took questions from users to discuss Data Studio's product vision, features and share product highlights, including a unique demo. Take the time to watch this to get the latest on our new visualization tool.
At 1PM PDT, join Product Manager Nick Mihailovski and Louis Gray as they broadcast live from Google HQ and share the vision and direction for Data Studio - straight from the source, including an exciting demo.
"When we launched our mobile application, initially it was just quote only. But we said, it looks like from the data people are attempting to buy, and so we should put buy-related softward up there.... It was just a really big ah-ha moment." -Pawan Divakarla, Data & Analytics Business Leader, Progressive
#measure #marketing #analytics
"The most accomplished content marketers don't just write. They read. And they don't just read words. They read the numbers captured in Google Analytics and make data-informed decisions to perpetually improve their marketing."
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#measure #marketing #analytics
As mobile use grows, so does the challenge of understanding consumer touch points at scale. You need to gather and interpret the data to provide reliable recommendations — all at the speed of the consumer. Learn more: http://goo.gl/jhFBrb
"The most versatile and broadly influential CMOs earn the respect of fellow C-level executives by bringing a strategic viewpoint, exceptional measurement and analytical capabilities, financial management rigor, and operational savviness to their role." http://goo.gl/6g6oRS
"More than twice as many marketers who said their marketing analytics tools were well integrated outperformed their revenue goals by over 10%, compared with those marketers who struggled with integration." http://goo.gl/dbdQVS
In today's mobile-first world, when many companies compete on customer experience, analytics play an essential role in defining what a superior customer experience looks like for a given company. This interesting blog post from Forrester Research analytist Harley Manning reveals the correlation between a company's customer experience and it's ability to grow revenue: "superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience." http://goo.gl/0WkqC8
Google’s analytics solutions offer powerful and integrated measurement tools for today’s biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today’s customer journey. Move from insight to impact faster. Learn more at google.com/analytics