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24 Examples of Calculated Metrics in Google Analytics from The Next Web
#analytics #measure

“Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product.”
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A couple of weeks ago I was at MeasureCamp London and shared how we’re dealing with custom data The Next Web’s Google Analytics setup. As I couldn’t …
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Google Analytics: Using Site Speed Data to Improve Conversions
#analytics #measure

"A top priority for a niche merchant in improving the user experience is page load times. Fortunately, Google Analytics has a reporting suite on load times, at “Behavior > Site Speed” in the left-hand menu."
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Andrew Hunt's profile photo
 
slowly is now slower than usual why?? Chrome 
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Did you know Google Optimize (beta) can help your business test and deliver better website experiences? Our free testing and optimization tool has all the basic capabilities you need to get started with site testing. Learn about all it can do here: https://goo.gl/eSMtCe
#measure #marketing
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Google Announces Slew of Search Ads and Analytics Updates at SMX East
#measure #ads #marketing #analytics

"In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and measurement, discussed a wide range of topics affecting search marketers and made several announcements."
New audience targeting solutions, a free version of Optimize 360 and more.
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roberto benedito Ismael's profile photo
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Announced at #SMX East: Google Data Studio (beta) is now available in 22 countries across the globe! Try it for free today: https://goo.gl/TuWLSk
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juan casas's profile photoMelanio Rosas's profile photo
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.
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We've got some exciting announcements today on our blog. Check out our post to learn more, and we'll have additional updates throughout the day today with additional details.: https://goo.gl/vwTYmg
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Syahran Syah's profile photo
 
Thank you +Google Analytics 
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In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data. Learn more at: https://goo.gl/ewR9SA
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Laurence Maher's profile photo
 
How do you move the cranes around ?
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Remaking Marketing Organizations for a Data-Driven World
#measure #marketing

Check out this inspiring, detailed KelloggInsight interview with Tom O'Toole, Sr Vice President and CMO of United Airlines, about how they're using personalized marketing to create value for their customers and the company: "We’re taking the conventional segmentation, advancing it to the individual level, and optimizing it. People have talked for years about doing this, but now it is the established practice that we continue to refine."
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
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Everyone was new to Analytics at one point. If you're just getting someone on your team up to speed, our Interface Map is a great resource to navigate our reports. Learn more in our help center at: https://goo.gl/UXheU4
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Google Data Studio (beta) Now Available Globally in 22 Countries
#measure #datastudio #analytics

Google Data Studio (beta), our free reporting and data visualization product, is now available globally in 21 new countries. Louis Gray and Dave Oleson fill you in.
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Erik Storm's profile photoStephanie Yaacoub's profile photo
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Skx dove WPM +$slavs ebvdmMMmMMssmsvscsdp
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Coming soon to Google Analytics and the Google Analytics 360 Suite: Session Quality Score - a new metric that uses machine learning to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and/or remarket to their most engaged website visitors. Learn more: https://goo.gl/znsfeS
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Nima Jafari's profile photo
 
Great! Does it use E-commerce tracking data?
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Introducing Google Optimize (beta) - a free version of our popular enterprise-class testing and personalization product, Optimize 360! Access to Google Optimize will begin rolling out globally next month. Request an invite here: https://goo.gl/LTgdza
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Patrick “Augustus” Jonas's profile photo
 
thank you and the team Google.
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