Make Your Content Work Harder by Mapping it to Your Customer's Journey
/via +Tecmark #marketing #analytics
"One of the biggest changes we’ve seen in content marketing over the last five years is in how many companies invest.
Five years ago, it seemed real content budgets were hard to come by (certainly for those of us who were out-and-out SEO agencies). Then, a couple of years ago, we noticed a shift taking place and an increase in content investment across a range of industries. Today, 90% of B2C companies leverage content marketing in one form or another.
The result? We’re seeing more content than ever, and even brilliance gets lost in the crowd without the right promotion. The result of that is that we need to invest more heavily (and cleverly) in content promotion."