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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6,748,003 位追蹤者
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Powering your Digital Marketing Efforts with Google Analytics
#measure #analytics

"Being a digital marketing expert with an extensive experience marketing high-end clients, I’ve found Google Analytics to be a valuable tool for tracking traffic and uncovering the fresh insights. So, if leveraged correctly, Google Analytics provides with pretty much everything needed to optimize your marketing efforts."

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How to use Google Analytics for setting and tracking goals
#measure #analytics

"In this article we will go through some uses for Google Analytics as a base for your goal tracking data. We will go through different ideas for KPI’s to set – and therefor goals to set – and how to measure them using Google Analytics."

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How to Capture Call Tracking Metrics in Google Analytics with Twilio Programmable Voice
#measure #analytics

"Call tracking systems used to be very expensive and cumbersome. However, in this blog post we will create an easy call tracking system that combines the powers of Twilio and Google Analytics to give you a very detailed picture of the calls and locations of these calls."

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Search Engine Journal: A Complete Guide to Google Analytics
#measure #analytics

"This guide is an overview of Google Analytics, the most robust free analytics platform available, and how SEO pros and marketers can use it to their advantage."

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Measure Matters Episode 9: Advanced Analysis
#measure #analytics #measurematters

In Measure Matters episode 9, Krista Seiden and Louis Gray demonstrate Advanced Analysis in Google Analytics 360, including Exploration, Funnel Analysis, and Segment Overlap. Additionally, Data Studio leaves beta and becomes generally available. Streamed from Google's Mountain View headquarters.

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Data Studio is now generally available
#measure #analytics

"We’re excited to announce that Data Studio, Google’s free data visualization and reporting product, is out of beta and now generally available. This move signifies our continued commitment to helping teams identify and share insights from their data, so they can take steps to improve business outcomes."

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Google Data Studio Updates: Improving How You Manage Your Data
#measure #analytics

"Since its release, Google has been furiously updating Data Studio with new features. The latest whirlwind of offerings includes three new releases during the month of July: Search Console connector, Data Blending and the ability to more easily share your reports with a wider audience. Both provide opportunities to better view your data as well as add new data sources, including offline data."

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Visualizing Brazil's presidential debate with Data Studio
#measure #analytics

"Last month, Google partnered with BandTV to host the first presidential debate for this year's upcoming elections in Brazil. Both companies worked together to use data on search interest to help inform the electorate on trends for presidential candidates, themes and surface regional differences."

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Metrics That Matter (and Don't) When Attributing Influencer Effectiveness
#measure #analytics

"As with all marketing, metrics matter when it comes to influencer marketing. Knowing what impressions, clicks, conversions, or sales a campaign generated helps gauge performance and measure progress."

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The numbers are in. See how Google Surveys works and learn how it can get you the answers you need for the business results you want → https://goo.gl/7fMGYH
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