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6.743.044 người theo dõi -
Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6.743.044 người theo dõi
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Reaching the Next Level In Data Analytics
#measure #analytics

"Having data isn't the prize. It's barely the first step on the journey to getting answers. And that's the thing - we consciously crave the data but we don't let the subconscious voice to be heard."

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How I built a Customer Data Platform based on Google Analytics unsampled data
#measure #analytics

"A Customer Data Platform is a user-centric database handled by the marketing team and updated at each user interaction, based on both cold and behavioural data.

It thus enables a company to get real-time user profiles and address them at the best moment of their customer journey. This is the first step in setting up an omichannel marketing strategy."

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The Top Advanced Reports to Look at in Google Analytics
#measure #analytics

"Advanced reports answer more specific questions and are also tied to organizations that are using specific functionality within Google Analytics. Generally, that specific functionality must be setup prior and needs to be aligned with the businesses unique KPI’s."

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Using Google Analytics to Track On-site Promotions
#measure #analytics

"Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions."

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Installation Diagnostics is a series of tests that ensures your Optimize code is running optimally. Learn how easy it is to set-up and get going → https://goo.gl/V16F2F
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How Do You Choose a Google Analytics Goal Value?
#measure #analytics

"Goals are a vital part of Google Analytics. Without goal tracking in place, there is no value in your conversion reports. These reports either have no data, or $0 value, which is pretty much useless for analysis."

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The Top Google Analytics Metrics for Small Businesses to Look At
#measure #analytics

"If you’re not paying attention to Google Analytics, you could be losing opportunities, unintentionally hurting your business and wasting marketing dollars.

If you spend 10 or 15 minutes with it once a month, Google Analytics will tell you how many people are visiting your website, where they’re coming from and what they’re doing once they get there."

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A/B Testing WordPress Posts with Google Optimize
#measure #analytics

"Google Optimize offers a free, yet a very robust solution for A/B tests and tracking results. The winning results are based on certain metrics or objectives you choose. It works seamlessly with WordPress sites (and many others), and as long as you have Edit permissions or higher in Google Analytics you can set up a Google Optimize experiment."

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7 Ways to Utilize Google Analytics to Measure Marketing Campaigns
#measure #analytics

"Focusing on a few key metrics can help you measure ROI on your marketing and advertising efforts and make it more manageable on an ongoing basis. When analyzing the results of a marketing campaign keep these 7 metrics within Google Analytics (GA) in mind."

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Data Studio PDF export is here! (And when you should use it)
#measure #analytics

"Last month, I advocated on using live dashboards instead of finding creative ways to make PDF copies. At that time, PDF export was not available in Data Studio. Since that post, Data Studio went out of beta(woohoo!) and also launched support for PDF export!"
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