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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

ผู้ติดตาม 6,806,008 คน
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Lessons Learned: Testing and Optimization Tales from the Field Test for website success! Why companies should consider switching to a test-and-learn mindset: https://goo.gl/R9PJa9n #optimize #measure
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How New Consumer Behaviors Will Change Marketing Consumer are now 50% more likely to consider buying something immediately on their phones. More data to consider as customers discover new ways to interact with smart devices: https://goo.gl/a1G2US #marketing #measure #optimize
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Finding and Fixing Conversion Problems With Google Analytics
#measure #analytics

"The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website.

But sadly, as we know, not all visitors who put a product into their carts end up buying."

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Google Brand Labs offers tips on the best tools for customer insights Find out how to reach and win your ideal customer both quickly and affordably: https://goo.gl/XJWT19 #Surveys #MarketResearch
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A Deep Dive Into Online to In Store Attribution
#measure #analytics #attribution

"Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer."

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Google Optimize: A Beginner's Guide
#measure #analytics #optimize

"Enjoy this new tool from Google! Optimize has a small learning curve (as do all new tools) and it’s a powerful addition your marketing toolkit."

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A Developer's Guide to Implementing the Data Layer
#measure #analytics #developers

"I understand you recently received an (email|task|ticket|request|sticky note) asking YOU to implement something called a ‘data layer’ on your site, possibly with some details about what it should include. This guide is meant to flesh out that request so you’ll know what you’re doing."

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When The Next Web’s marketing team wanted to find the best messaging to get visitors to their conference website, they turned to Google Optimize 360. Read the case study: https://goo.gl/sy7TSg
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It's time to ramp up ad revenue with Google Analytics 360 How leading Latin American e-commerce site MercadoLibre raised ad RPMs by 60% with analytics + programmatic deals: https://goo.gl/Lr7bq6
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How Data-Driven Marketing and Machine Learning Can Improve Productivity and Customer Experiences

"As the marketing lead at Google Cloud, that means seizing the opportunity to use data science in new ways, through access to sophisticated cloud analytics tools, including machine learning."
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