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Google Analytics
6 794 308 sledovateľov -
Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6 794 308 sledovateľov
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An Executive's Guide to Measuring Business Data
#measure #analytics

"If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is with Google Analytics."

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New Ways to Measure Your Users in Google Analytics
#measure #analytics

"Let's look at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences."

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The key to running a good website test? Establishing a framework that fits your company. Find out more best practices in our guide to the essential elements of testing: https://goo.gl/vTXbcQ #optimize
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With these four Analytics features, you can go beyond measuring users on just sessions. Learn how to explore your customer journeys from start to finish: https://goo.gl/TgK7oT
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Build relevant experiences that better engage your customers. How? Leading marketers get results with an integrated data strategy. Download the new Data-Driven Marketer’s Strategic Playbook to explore how you could do the same: https://goo.gl/H8BHm1
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Google Optimize Makes A/B Testing Free
#measure #analytics #optimize

"There may be no such thing as a free lunch, but since it launched out of beta in March 2017, there's a free CRO package that gives you the ability to run as many A/B tests across your site as you need. Almost half of smaller businesses don't currently utilize A/B testing, which will mean they're potentially losing vast sums compared to the revenue they could have been generating had they engaged in CRO."

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11 Analytics Experts Share Their Favorite New Features of GA and GTM
#measure #analytics

"Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time. What’s something new and useful that was added in 2017 the top experts love?"

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What Makes a Great Digital Marketing and Analytics Shop
#measure #analytics #marketing

"There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies? It goes beyond having leadership that understands the importance of being data-driven. That’s just part of it."

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Your Marketing Data Has a Story to Tell - Are You Listening?
#marketing #analytics #measure

"Today’s consumers use many different devices, and there’s new channels to listen to every year. It can seem like a lot, but it gives marketers an opportunity to use data analytics to gain a deeper understanding into their audiences if they learn to keep their ears out."

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With 2018 just around the corner, now’s the time to prep for the new year. Learn how a solid data-driven strategy can set you up to effectively reach your marketing goals. Download the playbook to learn more: https://goo.gl/MWHHCw
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