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Google Analytics
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6.764.682 de persoane interesate
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Customers are growing more time-sensitive and demanding. Learn how to use technology to keep up, Google sponsor content via @HarvardBiz ↓

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Sample Test Plan for Google Analytics Enhanced Ecommerce
#measure #analytics

"Whether you’re launching a new ecommerce site or migrating to Google Tag Manager, testing your Google Analytics Enhanced Ecommerce implementation is crucial to ensuring quality data. At this point, your developers should have already added the enhanced ecommerce data layer code to your site, you have your tags set up in Google Tag Manager, and you’re ready to test. Let’s walk through tools you can use and various scenarios for testing."

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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't
#measure #analytics

"When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday."

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Christopher Penn Q&A: Google Data Studio Dashboard Best Practices
#measure #analytics

“What’s the best way to use Google Data Studio for marketing reporting?”

"While I appreciate the sentiment, there is no one best way. Rather, there are ways to think about setting up Google Data Studio that help you get the answers you want as quickly as possible, Google Data Studio Dashboard best practices. Watch the video for a tour of how I set up Google Data Studio dashboards and ideas for setting up yours."

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Use Google Analytics To Set Up Website Metrics That Really Matter
#measure #analytics

"You’ve worked hard to develop your hospital’s website into a strategic tool that supports your organization’s goals. But do you know how well your site is actually helping you to meet them? Setting up baseline and macro goals in Google Analytics (GA) can take your measurement to the next level and prove your website’s value. Here’s how."

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Make better decisions when managing your marketing technology. Check out the full infographic for more tips and insights → http://bit.ly/2JYLwfw
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Why is google analytics a powerful resource for your brand?
#measure #analytics

"Knowing the performance of your website is not only important but vital for business success. All the information that travels on the Internet can be relevant to your business, from who clicks on which sites or menus, to how often a teenager who lives in California visits your site and clicks on your products. Each bit of information received can lead to decision-making, which is why all decision-making must be well founded."

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Using Community Connectors in Google Data Studio
#measure #analytics

"The release of Community Connectors in late 2017 solidified the idea that Data Studio isn’t just for visualizing data from Google products and opens up Data Studio to a whole new world of reporting possibilities. And we’ve been excitedly watching the list grow to over 70 Connectors!"

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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling
#measure #analytics

"If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling."
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