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Google Analytics
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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Leading marketers are 1.4x more likely to manage technology within their marketing organization today. See how else they stand out →
https://tcrn.ch/2JGVqq3 360&utm_content=salesforce-deepens-data-sharing-partnership-with-google
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Introducing Advanced Analysis for Google Analytics
#measure #analytics

"Creating an interface is easy - simply choosing what data to show, and how it is shown. This simplifies the process of focusing on certain areas for your reporting. Once you create and define the interface, it is stored that way until you edit it. That means that all segments, dimensions, and metrics are retained in the reporting interface."

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Annelieke's Analytics: Email performance in Google Analytics
#measure #analytics

"Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the email performance, so that – if needed – you can adapt your site accordingly. I’ll explain down below how to monitor your email performance successfully!"

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With Advanced Analysis, take action on important insights that help you reach your business goals → http://bit.ly/2MnR98S
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"Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you get a million dollars back for every dollar you invest in email marketing, yada yada yada all the cherry picked statistics.

Anyway, you know it’s important or you wouldn’t have found your way here."

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How to Use Google Analytics for Social Media: A Beginner's Guide
#measure #analytics

"No matter what your business is, or who your customers are, adding social media to your marketing mix can take your brand to the next level. But here’s one brutal truth about social media marketing: a large number of brands are unable to effectively measure the impact of their social media marketing efforts."

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New Salesforce and Google Anayltics 360 integrations enable companies to better understand their customers and make insight-based marketing decisions. Read more ↓

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Timing is everything. See how the best marketers get it right → http://bit.ly/2JETr1u
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Google Analytics 360 and Salesforce Marketing Cloud
#measure #analytics #crm

"At last, website analytics and email data that work together – seamlessly and where we need it. More benefits have begun rolling out from the partnership between Google Analytics 360 and Salesforce, originally announced in 2017. The latest feature to become available pulls campaign data and website performance metrics from Google Analytics and makes it available within Salesforce Marketing Cloud."

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Advanced Guide to IP Address Filtering in Google Analytics
#measure #analytics

"As the use of enterprise Google Analytics 360 data expands to include machine learning, predictive modeling, and multi-touchpoint attribution, data quality has never been more important. In this post, we’re going to bring it back to the basics and discuss perhaps the most essential go-to filter for your Google Analytics data: filtering out your organization’s own activity by IP address."
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