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Follow us for latest news, tips and trends from the Google Analytics team and friends.
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Learn analytics with free online courses from Google Analytics Academy
#measure #analytics

"The Google Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis - whether you're a beginner or a power user."
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Google Analytics Academy
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Assisted Conversions in Google Analytics
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"In order to guarantee a complete analysis, we’ll have a look at how you should compare direct and indirect results. This will help to make sure that you take the right steps for future campaigns. Google Analytics has a feature called ‘Assisted Conversions’, which can show you this indirect value."

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2 Steps to Maximize Your Investment in Google Marketing Platform
#measure #analytics #marketing

"There are certain common approaches that lead to return on investment and added value. In this post, I’ll share my thoughts on two approaches to get the most out of your implementation of the Google Marketing Platform."

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How to Find Mailchimp Data in Google Analytics
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"Connect to Google Analytics and enable tracking to see how your Mailchimp subscribers interact with your website. After you send an analytics-enabled email campaign, we'll collect and display your campaign's results in Mailchimp reports and in Google Analytics."

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UTM Parameters: Become a Google Analytics Expert
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"There is an incredibly easy tool called UTM Parameters that can accurately show you what marketing efforts are bringing people to your website and what they do once they are there."

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Green means grow. Learn how controlling web traffic through variant weighting can give you a better understanding of your audience → http://bit.ly/2qFYDKK
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3 Ways to Use User Explorer in Google Analytics
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"User Explorer is a powerful feature within Google Analytics that lets you see the tree from the forest with behavior data tied to individuals. In this episode of Whole Whale TV, you will learn 3 ways to make the most of User Explorer."

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*Introducing http://bit.ly/2FfQkiD* #measure #analytics

"Google's web platform team has spent over a decade learning about user needs. Now we want to make it as easy as possible for you to master the defining standards of web development today."

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Insights in plain English. Test out the Analytics Intelligence feature yourself with our Demo account using data from the Google Merchandise store → http://bit.ly/2qGhRQi
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Using Filters and Exclusions to Improve Google Analytics Data
#measure #analytics

"Filtering out traffic that might be distorting your numbers is very important. But sometimes it's also important to see your full data set, inflated numbers included. To help ensure that you still have a "full on" data set free of filters it's strongly recommended that you set up two analytics views in your Analytics account; one that's unfiltered and one that has the filters applied."
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