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Google Analytics
6 762 168 sekotāji -
Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6 762 168 sekotāji
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Google Marketing Platform is rolling out in just a few weeks. Be in the know and see what's being said about it →via @9to5Google

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Data Blending Now Available in Data Studio
#measure #analytics

"Have you ever wanted to combine multiple Google Analytics Views or join Google Analytics with Salesforce data directly in Data Studio? The power of data blending is now in your hands. You can now combine multiple data sources directly in the Data Studio UI and visualize your results in one single chart."

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Explore Customer Journey with Advanced Analysis in Google Analytics 360
#measure #analytics

"If you’ve made it your personal (and professional) mission to map out your company’s Customer Journey from brand awareness to conversion, you’re not alone! In fact, this ever-evolving buzzword and analytical challenge has been one of the most talked about concepts in the office over the past few months – we simply can’t get enough!"

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"There were many announcements and changes made to Google’s platforms and products. Possibly the most significant — an announcement that was made over a week ago — was the retirement of the AdWords and DoubleClick brands in favor of more unified product suites: Google Ads (the consolidation of AdWords, YouTube ads, etc.) and Google Marketing Platform (the consolidation of Google Analytics, DoubleClick Search, DoubleClick Bid Manager, etc.)."

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✅ Highly-skilled individuals
✅ Certified companies
✅ Qualified sales partners

Learn how you can find the right resource for your needs with Google Marketing Platform Partners → http://bit.ly/2LcejOk
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What is Cohort Analysis and How Should I Use it?"
#measure #analytics

"... unlike most of the analytics features in Google Analytics (such as session analysis, page analysis, etc.), cohort analysis is dynamic. It means that instead of summing your session or page activities over a fixed time range, cohort analysis describes behaviors of various groups of users OVER TIME on your website — which make the analysis somewhat harder to interpret and understand without deep understanding."

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Connect multiple products and share insights easily, using Google Marketing Platform Integration Center #GoogleMarketingLive

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Better understand and reach your customers with new Cross Device capabilities in Google Analytics
#measure #analytics

"Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your customers."

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Will It Blend? Google Data Studio Rolls out Data Blending
#measure #analytics

"We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious. The nice part about being the upcomer on the data viz scene is that the playbook is already scripted out, the questions become “which features do we prioritize?” and “when?”. The exact way that features are implemented can be drastically different but the underlying principles are the same, like joining data sources or as Data Studio calls it, ‘data blending’."

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Payam Shodjai explains how Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center → http://bit.ly/2NEJfby #GoogleMarketingLive
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