Profile cover photo
Profile photo
Google Analytics
6,779,162 followers -
Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

6,779,162 followers
About
Posts

Post has attachment
The Best Content Marketing Software of 2018
#measure #analytics

"Google Analytics is the platform to use to measure site and content performance. Brafton’s Direct of Digital Marketing Strategy, Jeff Baker, famously once compared trying to run a content marketing campaign without Google Analytics to 'playing football with one arm while hogtied, blindfolded and being punched in the face.'"

Post has attachment
Best Practices for Creating Goals in Google Analytics
#measure #analytics

"If your website is acting as a salesman, you need to track and measure how it is performing, like how you keep tabs on your actual sales department. You do this by creating and tracking goals in Google Analytics. And this article will provide everything you need to know to do just that…"

Post has attachment
After no longer needing to manually pull data, Genesys decreased workload by 72 hours each quarter. Learn about what Data Studio did for them → https://goo.gl/tDz9Yp
Photo

Post has attachment
Greater control of your ad technology allows marketing leaders quicker access to insight. Learn how that leads to faster, smarter decision making → https://goo.gl/VXjuU1
Photo

Post has attachment
Adapt your strategy & reach audiences wherever they watch, by:

➡️ Using more advanced audience data
➡️ Integrating personalized ad experiences
➡️ Consolidating media buying in one tool

Learn more → https://goo.gl/iWEg3e
Animated Photo

Post has attachment
Are People Watching Your Landing Page Videos? Use Google Tag Manager to Check
#measure #analytics #gtm

"Landing pages are designed to be persuasive and convert, so adding video can be a good bet. But are people actually watching? See how to use Google Tag Manager to get a sense for what percentage of content visitors consume."

Post has attachment
Sephora used Analytics 360 to measure the offline impact of digital campaigns and drive increases in conversion rates. Learn how they did it → https://goo.gl/z99CDV
Animated Photo

Post has attachment
Harnessing the power of PhishTank, Google Big Query & Google Data Studio to analyze Phishing Trends #measure #analytics

"PhishTank is doing a great job of collecting phishing data from the community around the world. However, some shortcomings of PhishTank are the lack of up-to-date statistics and the fact that many phishing websites are untagged or misclassified."

Post has attachment
3 Reasons (Freelance) Writers Should Learn Google Analytics
#measure #analytics

"You’d have to call a small cavity under a rock home to not know a little about Google Analytics. But while nearly everyone knows of Google analytics, how many of us writers actually know how to use it to any real benefit?"

Post has attachment
Make better business decisions by quickly viewing all your data sources. Learn how this Japanese company reduced reporting turnaround with real-time metrics in Data Studio → https://goo.gl/APJwdH
Photo
Wait while more posts are being loaded