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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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Beiträge

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How Google Optimize Can Dramatically Improve Your AdWords
#measure #analytics

"If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse."

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Calculated Fields in Google Data Studio - Whiteboard Friday
#measure #analytics

"Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports."
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Introducing Commonly Used Metrics and Dimensions
/by +Krista Seiden
#measure #analytics

When it comes to your data and how you analyze it, no update is a small one. We want to speed your analysis and get you to the answers you seek quickly. With that in mind, we’re introducing a small update with the launch of Commonly Used Metrics and Dimensions in Google Analytics reporting.

Now, at the top of every metric/dimension list (for example as a secondary dimension or in custom reports dimension and metric drilldowns), you’ll see a new category called ‘Commonly Used’. When you start searching for a common dimension, for example, Page, it will surface at the top of the list under ‘Commonly Used’, instead of being hidden in a long list of other similarly titled dimensions. You can also click on the ‘Commonly Used’ header to see the choices made readily available.

We hope this small change brightens your day as much as it does ours.
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The Complete Google Analytics Account Setup and Optimization Guide
#measure #analytics

"With Google’s one-size-fits-all solution for tracking, you can get data in minutes. But using a solution designed to report on the same data for every website on the internet isn’t likely to provide you with the insights you need to improve your marketing."
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Simplifying Data Studio embeds and social sharing
#measure #analytics

"Today we are introducing two new features to make sharing your Data Studio visualizations easier, including enhanced support for embedding your reports across the web, and rich snippets of your reports when you share them on social networks."
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Put your analyst workflow on the fast track to insights with Explorer. Learn how this opens up querying to non-technical users → https://goo.gl/CC5h5g
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How to Use Google Data Studio to Report on Facebook Campaigns
#measure #analytics

"Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing."

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Quick Tips: Partner Insights: Optimized remarketing through deep data analysis
#measure #analytics

Watch Krista Seiden from Google and Timo Aden from Trakken talk through a remarketing case study with an airline client to learn how to make the most of integrations across the Google Marketing Platform.

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Getting the most value from your Ads is simple. Learn how integrating Optimize can give your website the results you want → https://goo.gl/VuFcme
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Getting started with Google Analytics for Firebase
#measure #analytics #firebase

"With Google Analytics for Firebase, you can understand and measure the impact of your mobile app or apps on your business. And with the Firebase updates announced earlier this year, we’re bringing even more depth and analysis capabilities to Google Analytics for Firebase—including project level reporting and flexible filters."
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