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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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"Digital transformation is leading to massive changes in the retail industry, and disruption is evident at every touch point from product discovery to customer management. To remain agile, retailers must utilize customer data" https://goo.gl/oQ33mo

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Marketing Meets Science: Set Your Team Up for Success in a Data-first World Learn how to use cloud computing to improve results with deep consumer insights: https://goo.gl/G236Mi #measure #optimize
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A new study shows marketing executives face one key challenge in today's digital world: data. Discover the opportunity in data for enterprise marketers—watch this on-demand webinar for actionable takeaways from the study: http://mitsmr.com/2td9S06
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Want to get your team excited to act on data insights? You need a skilled data storyteller: https://goo.gl/xbNWhD #optimize #measure
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New to Google Surveys? Check out our recent white paper to learn about this powerful tool: http://g.co/SurveysWhitePaper
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New research from Econsultancy and Google shows how leading marketers find success by integrating data strategy, teams, and technology. Learn how data and analytics training is key for an integrated approach to marketing analytics: https://goo.gl/koXNHq
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What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away?
Today, Google Analytics is taking a step toward that future. Learn more at: https://goo.gl/pNWYm1
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Webinar Today: Get Your Data House in Order
What new obstacles are organizations facing in digital? How do leading marketers rise above the mainstream? Find out in our live webinar featuring new research from Google and MIT Sloan professor today at 11am EDT / 8am PDT. You won't want to miss it: http://mitsmr.com/2td9S06 #MITSMRevent
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Register for tomorrow's webinar with Google and MIT Sloan speakers What's the state of data and analytics today? How do leading marketers differentiate themselves from the mainstream? Find out and hear new research on the topic in this July 18 webinar. Sign up now: https://goo.gl/nVkLkj

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No One Buys the First Time They Visit Your Site - So When Do They?
#meaure #attribution #analytics

"If new website visitors and conversions are the holy grail of your internet marketing campaigns, what about the timing of conversions? How many times does a customer visit your website before they convert, and what can you do to make sure you don’t lose them in the process?"
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