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Follow us for latest news, tips and trends from the Google Analytics team and friends.
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Google Optimize Makes A/B Testing Free
#measure #analytics #optimize

"There may be no such thing as a free lunch, but since it launched out of beta in March 2017, there's a free CRO package that gives you the ability to run as many A/B tests across your site as you need. Almost half of smaller businesses don't currently utilize A/B testing, which will mean they're potentially losing vast sums compared to the revenue they could have been generating had they engaged in CRO."

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11 Analytics Experts Share Their Favorite New Features of GA and GTM
#measure #analytics

"Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time. What’s something new and useful that was added in 2017 the top experts love?"

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What Makes a Great Digital Marketing and Analytics Shop
#measure #analytics #marketing

"There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies? It goes beyond having leadership that understands the importance of being data-driven. That’s just part of it."

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Your Marketing Data Has a Story to Tell - Are You Listening?
#marketing #analytics #measure

"Today’s consumers use many different devices, and there’s new channels to listen to every year. It can seem like a lot, but it gives marketers an opportunity to use data analytics to gain a deeper understanding into their audiences if they learn to keep their ears out."

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With 2018 just around the corner, now’s the time to prep for the new year. Learn how a solid data-driven strategy can set you up to effectively reach your marketing goals. Download the playbook to learn more: https://goo.gl/MWHHCw
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What’s one of the greatest hurdles in moving your organization to data-driven attribution? It’s not technology. Find out about this hidden challenge and how to overcome it: https://goo.gl/BBbBR4
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What key steps does a marketing team need to take to tie data and analytics to its business outcomes? Read the Q&A from our latest Google / Econsultancy webinar — “7 ways marketing leaders user customer experience data” — to find out: https://goo.gl/vxeRYk
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How to Integrate Your CRM and ERP System With Google Analytics
#measure #analytics #crm

"Your company’s internal database, such as an ERP or CRM system, may store a lot of valuable information that you can use to increase sales. In this blogpost, we cover how you can benefit from combining the data from your CRM system with the user behavior data from your website."

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Which Google Analytics Attribution Model Should I Use?
#measure #analytics #attribution

"Like with many questions we face with Google Analytics, we don’t have a “one model to rule them all” answer when it comes to attribution models, and that’s a good thing. A great feature of Google Analytics is your ability to customize the reports to your needs, and attribution models are no exception!"

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Marketer questions answered: Econsultancy and Google on how to better use data
#marketing #measure #analytics

“How can I put data at the center of my organization’s marketing strategy? Which teams need access to that data? And how should I train them to use it successfully?”
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