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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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Fun Facts about Your Web You Can Discover Thanks to Google Analytics
#measure #analytics

"Did you know that you can get a lot of fun facts about your website and its visitors with Google Analytics? Today we’re going to study some interesting points of Google Analytics that will help you spend some fun time researching data and getting to know your audience and your website better."

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Mobile vs Desktop Conversion Rates: Unexpected Gains from Google Analytics
#measure #analytics

You probably have a well-oiled CRO machine that is constantly testing different creatives and content for the best conversion rates... But do you have a system of tracking conversion rates between pages for each screen size? For most CRO/SEM Specialists, the answer is “no.”

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Webpages Are Getting Larger Every Year, and Here's Why it Matters
#measure #analytics

"Webpage size matters because it correlates with how fast users get to your content. People today have grown to expect good performance from the web. In fact, Google published data showing that 53% of mobile site visits are abandoned if a page takes longer than three seconds to load."

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Extract value from multiple data sources with Data Blending. Showcase your insights clearly and effectively with these tips from Data Studio #datavizhttp://bit.ly/2qPYapq
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Using Google Analytics to Find the Best Time and Day for Email Sends
#measure #analytics

"Finding the optimal time to send an email can feel like a shot in the dark, especially when you're first ramping up your email strategy. However, you can take a lot of the guesswork out by using Google Analytics."

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How to embed your Data Studio dashboard
#measure #analytics

"After spending days crafting the perfect Data Studio dashboard, you want to make sure that as many colleagues as possible can see and benefit from it. Thankfully, Data Studio has created a neat solution that allows you to embed your report on any of your website pages."

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Creating a Mobile Dashboard With Data Studio
#measure #analytics

"Check out this mobile dashboard example and learn how to build your own Google Fit tracking dashboard. Mobile dashboards can be used to track daily metrics to monitor performance - those visualizations that people need to access on the go."

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Learn analytics with free online courses from Google Analytics Academy
#measure #analytics

"The Google Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis - whether you're a beginner or a power user."
Google Analytics Academy
Google Analytics Academy
analytics.google.com

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Assisted Conversions in Google Analytics
#measure #analytics

"In order to guarantee a complete analysis, we’ll have a look at how you should compare direct and indirect results. This will help to make sure that you take the right steps for future campaigns. Google Analytics has a feature called ‘Assisted Conversions’, which can show you this indirect value."

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2 Steps to Maximize Your Investment in Google Marketing Platform
#measure #analytics #marketing

"There are certain common approaches that lead to return on investment and added value. In this post, I’ll share my thoughts on two approaches to get the most out of your implementation of the Google Marketing Platform."
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