صورة غلاف الملف الشخصي
صورة الملف الشخصي
Google Analytics
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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مشاركات Google Analytics

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Data Connectors and Data Sources in Data Studio
#measure #analytics

"When we talk about Google’s Data Studio, data connectors, data sources and data sets, that’s a whole lot of ‘data’ to be throwing around and it can cause some confusion. Since these are the fundamental and only ways to get information into your reports, short of copy-and-pasting (please don’t do this), it’s worth having a solid understanding of what they are and how to use them."

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Let Google Analytics Help Boost Your Content Marketing

"Social media is a big part of content marketing. Content marketing involves creating and sharing or distributing valuable content. The goal is to position your brand or business as an authority or thought leader in a particular niche — and then drive traffic and business to your brand."

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A Marketer's Guide to Google Analytics Dashboards

"... that dashboard pictured above is not one that you necessarily want to apply to your Google Analytics account because it makes sense or follows a logical flow. No, it’s more of … well, a fashion show demonstrating a few of the sexier options you have when building out dashboards in Google Analytics."

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities Featuring three strategies that can help you turn insights into action: https://goo.gl/X6Wms7 #Marketing #Measure #Analytics

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How to Create a Goal in Google Analytics

"Creating goals is important for anything in life and is especially important to the success of your online efforts. They help you remain focused and accountable to your progress."

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You Don't Need a 'Growth Hacker,', Just a Data-Driven Marketer

"If it’s not already obvious by now, I’m not a huge fan of the phrase ‘growth hacking’ or the job title of growth hacker. The simple reason is, it’s not needed. It’s redundant and unnecessarily distracting."

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It can take months to get survey data. To avoid market research roadblocks, Lenovo uses Google Surveys 360 for fast, accurate insights. Read more on this case study: https://goo.gl/ZtgNNC
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Retailers: New to testing and really want to move the needle? Start out by testing changes closer to purchase, like the last page of the checkout funnel or the cart page. And if you want more testing tips and best practices, check out our new eBook: https://goo.gl/uPJju3
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“Creating a culture of optimization is simply about using the data you have to build a better experience for your customers and your business every day.” — Krista Seiden, Google Analytics Advocate Learn more about testing to improve the customer experience in our upcoming webinar: https://goo.gl/gFCnzf #optimize
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How can your organization use data to improve the customer experience? This Harvard Business Review Analytic Services report explores how companies that capture the full customer journey by integrating multiple sources of data are generating up to 8.5X higher shareholder value. Download the whitepaper: https://goo.gl/0csx44 #analytics #measure #optimize
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