Google Attribution: A Huge Analytics Change Is Coming Your Way
#analytics #measure #attribution

"Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers."

Meet the Three Types of People Who Will Launch Your Culture of Growth What does it take to spark a culture of growth in your company? Or better yet, who does it take? https://goo.gl/NrPr2V

Google Attribution: What Search Marketers Need to Know
#marketing #measure #analytics #attribution

"One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information."

Heard the news? Google Optimize and Surveys 360 join forces with AdWords An ad is only part of the customer experience. This new integration will help you understand what works for your customers and give them more of what they want. https://goo.gl/ajbTyf

Google Analytics Vocabulary - What Do These Terms Mean?
#measure #analytics

Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user. But do you really know what they mean? Check out Leadfeeder's vocabulary list to keep track.

Google Data Studio can explore all your different types of data in one easy to view and share place. Want to view your Funnels in Google Data Studio? Yes, you can do that too. Learn more in this post by analytics expert Michele Kiss from Analytics Demystified: https://goo.gl/RHBQv3

A Love Story for the Ages: Marketing Commits to Measurement #Marketing and #measurement are just meant for each other ― will you be able to get the spark going for your brand? https://goo.gl/VKAxT6 #measure

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers Find the right people for your company in today's data-driven environment: https://goo.gl/lPWFsH #measure

Don't Let Data Intimidate You From Your Business Growth
#measure #analytics

"The reason a lot of business owners don’t make full use of their data is that they’re scared of it. The sight of reports full of numbers, charts and graphs can be very intimidating."