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Google Analytics
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Follow us for latest news, tips and trends from the Google Analytics team and friends.
Follow us for latest news, tips and trends from the Google Analytics team and friends.

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Spotify used Optimize 360 and AdWords to become more locally relevant across all its markets around the world. Watch how → https://youtu.be/_dGBMiTs4Ic?utm_source=googleplus&utm_medium=social-owned&utm_campaign=2018-q2-gbl-all-ga360-optimize&utm_content=spotify-uses-google-optimize-360
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Why is google analytics a powerful resource for your brand?
#measure #analytics

"Knowing the performance of your website is not only important but vital for business success. All the information that travels on the Internet can be relevant to your business, from who clicks on which sites or menus, to how often a teenager who lives in California visits your site and clicks on your products. Each bit of information received can lead to decision-making, which is why all decision-making must be well founded."

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Using Community Connectors in Google Data Studio
#measure #analytics

"The release of Community Connectors in late 2017 solidified the idea that Data Studio isn’t just for visualizing data from Google products and opens up Data Studio to a whole new world of reporting possibilities. And we’ve been excitedly watching the list grow to over 70 Connectors!"

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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling
#measure #analytics

"If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling."

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Explore how insight-driven marketing helps you act when the time is right, with new learnings from Bain and Google ↓

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Here's what the Salesforce deal with Google Analytics 360 means for marketers
#measure #analytics

"Connections, held last week in Chicago, attracts thousands from around the globe each year, with many coming to see what the "No. 1 CRM platform in the world" has to offer. The marquee news this year centered on a partnership between Google and Salesforce that would allow marketers to activate data from Analytics 360 through Salesforce Marketing Cloud."

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New In Data Studio: Report thumbnail images and new default aggregations
#measure #analytics

"This week's release includes an enhancement to sharing reports, and a change to how metrics for certain data source types are aggregated by default.You can now generate thumbnail images for your reports using the new /thumbnail URL endpoint., and we've changed the default metric aggregation."

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Measure Matters: A New Video Series to Keep You Up to Date on Your Data
#measure #analytics #measurematters

"Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on YouTube: Measure Matters. Hosted by Analytics Advocates Krista Seiden and Louis Gray, the series covers best practices on leveraging our suite of products, rounds up highlights from the larger measurement community, and reviews recent product updates - so you never miss a thing, even with your busy schedule."

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Follow Along with the 2018 World Cup with this Google Data Studio Dashboard
#measure #worldcup #sports #datastudio

With the 2018 World Cup under way, stay on top of the tournament's matches, stats, schedule and teams with this Google Data Studio Dashboard from Data Runs Deep.

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"Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts."
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