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Why Mobile Advertising May Be All About Micro-Targeting Moments
/by +Sridhar Ramaswamy and the +Wall Street Journal 

"Our industry prides itself on attention to detail – scrutinizing even the little things that matter.

Unfortunately, we are often focused on the wrong ones: the hot new app, the empty buzzwords, the alphabet soup of advertising “solutions” that don’t really add up to much.

And, while we’re ooh’ing and aah’ing, we’re missing the details that really matter: the billions of small moments that happen every day that are revolutionizing the way consumers behave and choose and live and, with it, the way we need to reach them."
Google has done research on how people use their mobile phones, and when they may be most receptive to hearing from marketers. It uncovered a fundamental change: the old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day.
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Terrorism rror
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Evolution of TV: Reaching Audiences Across Screens

With TV moving to the internet, advertisers have the opportunity to combine the planning, management, and measurement of TV and digital ad budgets. This year, eMarketer forecasts that 31% of U.S. ad budgets will be spent in digital and 37% in TV. These are large portions of advertising budgets that currently require management in silos. Technologies such as dynamic ad insertion (DAI), programmatic buying and selling, and cross-screen measurement will make it much easier for advertisers to manage these budgets holistically.

Learn more in this post on the +Think with Google site: http://goo.gl/AZbggO
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3 Ways to Use Google Analytics for Your Business
/via +Crossroads PR and Marketing  #analytics  

"Before even logging in to Google Analytics, it’s important to understand what your company goals are. Many companies also set key performance indicators (KPI) to measure what they consider success. Here are some useful ways that we at Crossroads approach Google Analytics to achieve our goals."
Crossroads PR and Marketing account executive Cassandra Zink explains how to strategically use Google Analytics to achieve your company's goals.
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How To Use Google Analytics for Same-Day Content Promotion

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.

Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult. What if there were a way, if not to predict the future, to at least have an early warning system about what content you should promote? You can have that, and you only need Google Analytics and an alarm clock to do it.

Learn more in this post from +Christopher Penn / +SHIFT Communicationshttp://goo.gl/KoATq2
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Very informative article and very practical... Thanks Google... 
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10 Tips to Improve Your Google Analytics Data Quality
/by +Paul Koks for +Web Analytics World  #analytics  

"It’s easy, just implement the Google Analytics tracking script on your website, collect some data and start your analysis. A rough estimate of what I have seen is that 90% of the implementations and configurations go wrong. Not to mention all the assumptions that people make when interpreting their Google Analytics data.

There are different ways to prevent this from happening. In this article I’ve come up with 10 tips to help you along the way and improve the quality of your data."
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Related Products in Google Analytics Expands Revenue Opportunities for Ecommerce Sites
http://goo.gl/dSQz3l   #analytics #ecommerce

Google Analytics can automatically generate a list of related products for your Ecommerce enabled property, bringing targeted sales opportunities to your customers while they are on your site.

Ukrainian online retailer +Rozetka.ua, using related products for ecommerce, increased direct marketing sales by 18 percent, and customer order value increased 9 percent, following this integration.

You can opt in to related products for ecommerce in the View level setting of Google Analytics. Learn more about related products from our Help Center (http://goo.gl/HrjFbX) or read the case study here: http://goo.gl/dSQz3l 
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How to Use Google Analytics to Analyze Organic Search Traffic
/by +Search Engine Journal  #analytics   #search  

"Analyzing your organic search traffic on a regular basis can help you identify any changes that could indicate a problem with your search presence, such as a penalty or algorithm change that may be affecting your rankings. It can also help you find the strongest and weakest points in your search optimization strategy."
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How to Simplify Manual Campaign Tracking in Google Analytics
/via +Marketing Land  #analytics  

"Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, there’s manual campaign tracking.

Without manual tagging, your social, email and other marketing activities show up as referral or direct traffic.

As marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Manual campaign tagging enables you to figure out which half."
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful.
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Developers: Curious what kind of things you can build with the Embed API? The new Query Explorer is built on top of it. Check it out: http://goo.gl/PDg25c  #GADevs
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How to Set Up Google Analytics to Grow Your Blog
/by +Denise Tanton for +BlogHer  #analytics  

"The thing that makes Google Analytics so awesome can also make it annoying: It offers you SO MUCH DATA!

The trick to using Google Analytics to help you grow your blog is to not get bogged down in what you don't need. You can set up personal dashboards to quickly access the data that you do need."
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New version, new features in the Query Explorer

The Query Explorer lets you play with the Core Reporting API by building queries to see what data you can get out of your Google Analytics views. You can use these queries in any client libraries to build your own tools. #GADevs

Check it out: http://goo.gl/Z8L4Cu
Curious about what’s new? It’s all on GitHub: http://goo.gl/udcQMy
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Uncovering Hidden Marketing Potential With Google Analytics
/via +Marjorie Steele  #analytics   #marketing  

"In Google Analytics, custom conversion tracking can be set up to track specific actions made on the website — such as clicking a certain link, submitting forms or performing other specific actions. Google Analytics’ dashboard can also be programmed to automatically generate custom reports at certain time periods, which can help to streamline the reporting process.

But beyond these more complex tracking tools, gleaning insights from Google Analytics doesn’t have to be that complicated."
Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside of the digital niche, Google Analytics seems cumbersome and impenetrable.
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Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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