Profile

Cover photo
Verified name
Google Analytics
6,813,388 followers|164,338,624 views
AboutPostsPhotos

Stream

Google Analytics

Shared publicly  - 
 
In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data. Learn more at: https://goo.gl/ewR9SA
25
3
Laurence Maher's profile photo
 
How do you move the cranes around ?
Add a comment...

Google Analytics

Shared publicly  - 
 
Creating Customer Value by Harnessing Data
#marketing #measure #analytics

“Marketing organizations now have access to the tools they need to integrate data and create a 360-degree view of customers. The challenge, however, is using those tools effectively.” Learn how Lenovo's marketing org used analytics to create better value for its customers. https://goo.gl/ycthaC
56
3
Add a comment...

Google Analytics

Shared publicly  - 
 
We're improving Google Analytics events with the addition of Unique Events. Learn what this means for your measurement in today's post at: https://goo.gl/P09hHt
47
3
Azam Khan's profile photoRicardina  Fernando's profile photo
2 comments
 
Alo
Add a comment...

Google Analytics

Shared publicly  - 
 
Are You Collecting the Right Data? Lessons from American Apparel
#measure #marketing

"According to Thoryn Stephens, the chief digital officer at American Apparel, measurements like [followers, memberships or downloads] can constitute what he calls 'fake or false metrics.' They may be distracting you from underlying problems, or untapped potential. Instead, businesses need to focus on 'the true metrics that drive value,' he said at the recent Wharton Customer Analytics Initiative Conference."
American Apparel’s chief digital officer, Thoryn Stephens, described how he is using customer data to transform the retailer’s business at the recent Wharton Customer Analytics Initiative Conference.
41
4
Add a comment...

Google Analytics

Shared publicly  - 
 
From Insight to Action: How Data-Driven Marketing is Supporting Big Decisions
#marketing #measure #analytics

"Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions."
Today's leaders in marketing and analytics are ignoring hunches and using advanced technology and machine learning to increase speed to insight and action.
52
5
Add a comment...

Google Analytics

Shared publicly  - 
 
Webinar: Marketing Analytics for Today's Multi-Screen World
#webinar #marketing #measure

Don't miss today's webinar: learn how to meet the challenge of measuring customer behavior across mobile, desktop and tablets from Google Anlaytics 360 Suite product & marketing leaders. Register now: http://goo.gl/fc8tL5
47
6
Add a comment...

Google Analytics

Shared publicly  - 
 
3 Questions Every Brand Should Be Asking to Measure Growth in a 'Micro-Moments' World
#measure #marketing

"In a digital and an increasingly mobile-first world, there are new touch points that are not accounted for using traditional measurement practices. As the customer journey changes, marketers need to invest in growth strategies and metrics to win in these emerging moments of truth."
We live in an era of incredible marketing innovation. While advancements in martech is helping brands reach people in new ways and places, innovation must also shape everything from what we market to how we measure and report success.
27
4
Add a comment...

Google Analytics

Shared publicly  - 
 
How to Set Up Analytics on Your AMP Page
#analytics #amp #gadevs #measure

"In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance."
46
5
Szafarek Tomasz Usługi Remontowe  Wykończeniowe  Łódź's profile photo
Add a comment...

Google Analytics

Shared publicly  - 
 
What Is Google Data Studio and How Can You Use It?
#analytics #marketing #datastudio

"Google now allows you to create reports that even your clients will understand — thanks to Google Data Studio."
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
72
4
Charlene Yao's profile photoReginaldo  Andre Nhaliveu's profile photo
2 comments
 
H
M
Add a comment...

Google Analytics

Shared publicly  - 
 
Using Google Analytics With Leadfeeder for B2B Lead Generation
#analytics #measure #marketing

"Google Analytics is an important tool for marketers. It’s used to understand how people come to your website, how different content performs and how to get more conversions. All this is essential for knowing how to drive more high-quality traffic to your website."
37
4
Add a comment...

Google Analytics

Shared publicly  - 
 
Have you seen the weekly U.S. Election Poll that Google Consumer Surveys just launched? The election poll results are displayed in an interactive data visualization in Google Data Studio. The customized dashboard and report allows you to filter results by state, gender, and candidate to see different cuts of the data — and the report can easily be shared. Learn more about it here: https://goo.gl/3GyCrh
61
5
Andy Myers's profile photo
 
I wonder if "undecided" is more akin to "neither" this election? 
Add a comment...

Google Analytics

Shared publicly  - 
 
Why The Google Analytics Automatied Insights Release Is the Biggest Moment for Analytics This Year
#analytics #measure #mobile

"... someone in my head just shouted "holy s**t" when I started playing with the new Google Analytics Assistant feature on Android. If you don't know what I am talking about, a few hours ago Google announced an "Assistant" feature in the Google Analytics mobile app that creates Automated Insights from your Analytics data."
I don't say "holy shit" very often. It's cheesy. Too dramatic. But someone in my head just shouted "holy shit" when I started playing with the new Google Analytics Assistant feature on Android. If you
44
5
Jeff Johnstone's profile photoScott Colenutt's profile photo
4 comments
 
+Jeff Johnstone get in early, you'll love it.
Add a comment...
Story
Tagline
Follow us for latest news, tips and trends from the Google Analytics team and friends.
Introduction

Google’s analytics solutions offer powerful and integrated measurement tools for today’s biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today’s customer journey. Move from insight to impact faster. Learn more at google.com/analytics


As a note, we do not tolerate off-topic, spam, or offensive comments on this page and you may be banned for making them.