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Google Ads Nordics

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Simplifying conversion measurement: saying goodbye to "Converted clicks"

In order to simplify conversion measurement, ”Converted clicks” will soon be retired, with “Conversions” becoming the default way to measure valuable actions for your business.

“Converted clicks” is a limited way to measure the results from your ads because it is tied to a single click and it’s doesn’t lend itself to measuring behavior that spans multiple conversion events or multiple clicks. “Converted clicks” won’t be supported past September 2016.

If you’re already using “Conversions” for reporting and bidding, no action is required. However, if you use Target CPA or Enhanced CPC and your primary bid metric is set to “Converted clicks” at the present time, you should plan to update to “Conversions” by September 21st.

If you’re in need of updating, there are a few considerations as you make the change. Read here for more: http://goo.gl/G8eT6B


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Google Ads Nordics

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Best practice tip! Now you can use cross-device tracking.

How do you track a purchase made on PC, when your customer clicked on your ad on mobile?

More and more clients are making purchases over time, using multiple devices. Learn about tracking this process here https://support.google.com/adwords/answer/6229566?hl=en
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Google Ads Nordics

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Read this comprehensive guide on better understanding mobile users when it comes to eCommerce. Have a great weekend everybody!
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We wish you good weekend with the news that Consumer Barometer has been updated with data from 2016 for Denmark, Finland, Norway and Sweden! Check it out from the link below to get more insights to these and dozens of other markets.
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Check this article for insights on how to be innovative with your video ads strategy!
Here are three lessons learned from a year of experimenting with video ads to help your brand build an engaging digital video strategy.
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We finished June by posting our monthly Nordic newsletter in our blogs. Check this and our other recent post through the links below. Have a good weekend everybody!

http://adwords-da.blogspot.com/
http://adwords-fi.blogspot.com/
http://adwords-no.blogspot.com/
http://adwords-se.blogspot.com/
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Google Ads Nordics

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Best practices: Learn more about cross-device tracking with our Danish hangout host
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If you want to make tag management on your website a lot easier, we would recommend for you to acquaint yourself with Google Tag Manager. Check the playlist to get a better idea about this powerful tool!
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Start your week by checking the Global YouTube leaderboards for June 2016!
This month's Ads Leaderboard shows the most popular videos that people chose in June. In this edition, Nike's "Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More" takes the top spot.
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Google AdWords YouTube channel has an interesting and educational collection of AdWords best practises series. Check it out now!
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Have them in circles
1,823 people
ahmad yusrizal's profile photo
rocio valdez's profile photo
EVIL BUNNY's profile photo
Andi msc's profile photo
Justine OBrien's profile photo
Sam Jahanfar's profile photo
Thanhle Lethanh's profile photo
คูณ เพ็งกลาง's profile photo
Glen Rose's profile photo
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Google's channel for online advertising updates in the Nordics
Introduction
Google Ads Nordics is your official source of specialized Google Ads updates from Norway, Sweden, Finland, Denmark and Iceland. We will post online advertising industry updates, AdWords Tips&Tricks, host live Hangouts on Air and much more!

We post in English but answer in all of the Nordic languages. We’d love to hear about your experience with Google products and services, so feel free to leave a post on our page!