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Google Ads Nordics
1,865 followers -
Google's channel for online advertising updates in the Nordics
Google's channel for online advertising updates in the Nordics

1,865 followers
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Google Ads Nordics's posts

Update: Our phone lines are open once again. Happy calling!
- AdWords Support.

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Please be aware that the AdWords help center is experiencing technical difficulties today, as phone lines are down temporarily.

You are welcome to reach out to us with your questions by e-mail or chat.

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Julen er lige om hjørnet, så det er vigtigt, at du har AdWords-appen

Med AdWords-appen [https://goo.gl/JdS2LM] kan du holde styr på dine kampagner – også når du ikke er på kontoret. Her er nogle af de metoder, du kan bruge til at holde dig ajour med din kampagneeffektivitet og foretage eventuelle påkrævede ændringer i løbet af juleperioden:

Kontrollér dit budget og dine bud hver dag for at sikre dig, at du ikke går glip af muligheder på vigtige shoppingdatoer [https://goo.gl/r8o2Kx]
Foretag ændringer af dine julekampagner, f.eks. ved at sætte dem på pause eller aktivere en tidsbegrænset kampagne
Få vigtige underretninger, så du bliver opmærksom på det med det samme, hvis dit budget er opbrugt eller dine annoncer er blevet afvist
Udnyt mulighederne ved at forhøje budgettet eller hæve dine bud med henblik på at opnå mere rentable konverteringer via dine mest effektive kampagner
Gennemgå metrics for den daglige effektivitet for at få indsigt i dine kampagners effektivitet og finde ud af, om du er nødt til at foretage justeringer i sidste øjeblik

AdWords-appen kan downloades på Android [https://goo.gl/JdS2LM] og iOS [https://goo.gl/9icf0P]. Du kan få flere oplysninger her:

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Covering the basics of attribution modelling - simple enough to get you started!

Starring our Danish experts, and football.

https://www.youtube.com/watch?v=9k0bzNND7DI

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Big step. Time to meet the family. #madebygoogle http://google.com/madeby 

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Now live in Swedish and Danish! Check out Part 2 of our mobile series, and read about the new world of mobile websites and how yours can be readied for the competitive market and increased conversions.

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The first in our series on mobile is here! Browse the blog for insights from our marketing consultant and mobile lead for the DACH market.

This article is also available in Swedish and Finnish languages.

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Simplifying conversion measurement: saying goodbye to "Converted clicks"

In order to simplify conversion measurement, ”Converted clicks” will soon be retired, with “Conversions” becoming the default way to measure valuable actions for your business.

“Converted clicks” is a limited way to measure the results from your ads because it is tied to a single click and it’s doesn’t lend itself to measuring behavior that spans multiple conversion events or multiple clicks. “Converted clicks” won’t be supported past September 2016.

If you’re already using “Conversions” for reporting and bidding, no action is required. However, if you use Target CPA or Enhanced CPC and your primary bid metric is set to “Converted clicks” at the present time, you should plan to update to “Conversions” by September 21st.

If you’re in need of updating, there are a few considerations as you make the change. Read here for more: http://goo.gl/G8eT6B



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Best practices: Learn more about cross-device tracking with our Danish hangout host

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Best practice tip! Now you can use cross-device tracking.

How do you track a purchase made on PC, when your customer clicked on your ad on mobile?

More and more clients are making purchases over time, using multiple devices. Learn about tracking this process here https://support.google.com/adwords/answer/6229566?hl=en
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