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AdWords

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Call reporting arrives in India and South Africa

Many consumers need to call a business to ask questions and get more information before making a purchase decision. Click-to-call ads make it easier than ever to have these conversations [https://goo.gl/VlyT2U]. In fact, mobile search engines are predicted to drive nearly 60 billion calls to businesses globally in 2020, an 82% increase from 2016 [https://goo.gl/Abk4B0]. To help you get the most out of your call campaigns, call reporting is now available in India and South Africa to give you deeper insight into your calls performance at no additional cost [https://goo.gl/8SO0Pi].

Measuring performance from your call extensions and call-only campaigns is essential for making informed decisions about your campaign spend and optimizations. When you set up call reporting, AdWords uses trackable phone numbers with your ads to provide you with useful insights such as the caller’s area code, call duration, and whether the call was answered [https://goo.gl/EywxVf]. Where available, we’ll also show a local phone number that shares the same area code or prefix number as your business number to make it more recognizable and relevant for local searchers.

With new call reporting, you can also implement call conversion tracking to measure which phone calls from your ads or website lead to valuable conversions for your business [https://goo.gl/nD8Wgf]. Integrate call conversion data with AdWords Smart Bidding to automatically optimize your keyword bids and drive more valuable calls. Smart Bidding strategies optimize your bids for each and every auction and register the wide range of signals that make up a user’s context [https://goo.gl/bGcIsR].

Advertisers like Furlenco are already using call reporting to improve the performance of their call ads. Says Ajith Mohan Karimpana, CEO, “Furlenco is creating a brand new category of rental furniture in India. We want to change the way Indian consumers think of furniture and enable renting furniture as a way of life in the fastest possible way. Call extensions are a great feature because when consumers contact us, our sales representatives can help them better understand our business and convert them into paying customers. Using call reporting in AdWords, we can now get detailed metrics into how well these ads are performing. With these new measurement tools, we’ve found that click-to-call ads have a phenomenal 67% conversion rate, and a 15-20% lower cost-per-acquisition compared to other channels.”

With the launch of call reporting, you can now access more detailed insights about your calls performance and identify which ones are resulting in valuable conversions at no additional cost. Learn more in the AdWords Help Center [https://support.google.com/adwords/answer/2454052?utm_source=GooglePlus&utm_medium=social-media&utm_campaign=callreportingin] and read our best practices for maximizing performance with calls [https://goo.gl/R1PYf3].
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Profilbild som tillhör 陰雪兒
 
跨國界無距離。零秒差…
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AdWords

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Make sure shoppers are finding your products when they’re looking for them. Learn how to keep a smooth Shopping campaign experience by avoiding crawl issues.

Try our new AdWords e-learning on how to keep a smooth Shopping campaign experience by avoiding crawl issues. Get started with Academy for Ads, on-the-go training on Google’s ad products.

Whether from desktop or mobile, take this new e-learning today! https://goo.gl/8WBrss
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AdWords

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Video Series: Create Effective Text Ads
One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks. In this video series, you’ll learn how to create compelling ads as people search on Google.com. https://goo.gl/PQecmj
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Profilbild som tillhör Marilina Belzunce
9 kommentarer
 
Me encantaría que tenga subtítulos en español o que alguien haga un video en español. Estoy iniciando una startup y estos vídeos los necesito
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AdWords

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A new guide to using audiences on Google Search in AdWords

By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers.

We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as powering search campaigns with audience insights, maximizing engagement when applying your lists, and taking full advantage of other AdWords tools that work well with audiences

Learn how to supercharge your search campaigns using what you already know about your users.

Get the full guide here: https://goo.gl/GDAHtz
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Profilbild som tillhör Pat Maroney
 
Until somebody stops hijacking browser with psafe virus bullshit you should all burn in hell !!!!

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AdWords

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Expanded Text Ads are optimized for the screen sizes of the most popular smartphones. Learn more about Expanded Text Ads best practices: https://goo.gl/CBRkXq #AdWordsBestPractices
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AdWords

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Get your first ad online with the AdWords Express starter guide.
We'll cover the basics and help you create an ad tailored to your specific business goals: https://goo.gl/VtlQ1r
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Profilbild som tillhör АЛЕКСЕЙ НовиковProfilbild som tillhör azis AzisProfilbild som tillhör AdWords
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AdWords
 
Hi there,

We're glad that you enjoyed it! Feel free to let us know if you have any AdWords questions.

Best,
Jens
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AdWords

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Try the AdWords Video advertising e-learning

Video ads are an exciting way to reach your audience on YouTube and across the web. Try our new e-learning to learn concepts and best practices for creating, managing, measuring and optimizing video ads campaigns. Take the assessment to show that you know your stuff. When you’re ready for the Video Advertising certification, you can take the exam.

Take the course on Academy for Ads: https://goo.gl/EvMvI4
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Xvideos poorness Arabian. Com
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AdWords

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This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve.

Expanded text ads can deliver great results, particularly with a commitment to testing new creatives.

While making similar improvements to your ads, keep some best practices in mind:

1. Implement multiple versions of your ads. Aim for at least 3-5 per ad group.
2. Leave your standard text ads running. You can’t create new ones, but the old ones can still serve. Don’t delete them until they stop receiving impressions on their own or the message is no longer accurate.
3. Plan to optimize your ad rotation for clicks or conversions. These options give preference to ads that are likely to perform better.

Read more: https://goo.gl/fw8E4v
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Profilbild som tillhör jacquelyn trujilloProfilbild som tillhör AdWords
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AdWords
 
Hi there,

Thank you for getting in touch. :)

Did you have an AdWords related question that I could help with? -Tej
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AdWords

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Reminder: Negative broad match doesn't exclude queries that are synonyms of negative keywords. More keywords tips: https://goo.gl/FfAFPk #AdWordsBestPractices
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Godo
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AdWords

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Learn how to submit product data without errors

Give shoppers the product information they need to buy on your site. Try our new AdWords e-learning on how to submit your product data. Get started with Academy for Ads, on-the-go training on Google’s ad products: https://goo.gl/Bi3Drj
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AdWords

Delas offentligt  - 
 
Share negative keywords lists across accounts

You can now create and share negative keyword lists with accounts linked to your manager account: https://goo.gl/sc3t2D.

Now, instead of manually adding the same negative keyword list to each of your accounts, you can share the list across accounts linked to your manager account. When you create a negative keyword list in the Shared Library of a manager account, it will automatically appear in the Shared Library for all accounts linked to that manager account.

Shared negative keyword lists let you easily add commonly used negative keywords to multiple campaigns and accounts. Once you add a negative keyword to a list, it’ll automatically be shared with all campaigns using that list. To learn more about shared negative keyword lists, visit the AdWords Help Center: https://goo.gl/iVBcVK.
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oh
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AdWords

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Device bid adjustments allow advertisers to easily and efficiently reach customers while giving them more control to set individual bids for each device type — mobile, computers, and tablets. Try our new AdWords e-learning on Academy for Ads, on-the-go training on Google’s ad products: https://goo.gl/HUwxpi
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Profilbild som tillhör Nima JafariProfilbild som tillhör AdWords
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AdWords
 
Hi Nima,

Thanks for bringing this to our attention. I'll pass along your feedback to the editorial team.

If you have other questions, please let us know. -Elle
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The AdWords Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

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