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AdWords
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Ads that make the web work for your business
Ads that make the web work for your business

2 700 512 obserwatorów
O mnie
Wpisy

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5 steps to help you get the most out of your display remarketing campaign. https://goo.gl/5ZGcnR
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It’s critical to understand your business and which customer segments are the most valuable. To help with the process, automated bidding leverages contextual signals and high-accuracy bidding models to get you more conversions within your performance target. Learn more: https://goo.gl/1MfGSY
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With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to get immediate information while using their smartphone. However, mobile constraints can make this difficult–smaller screens and higher latency often get in the way of your showing customers what they want to know or buy.

Updates like expanded text ads (https://goo.gl/DCkSao) have already helped to make mobile ads more useful and informative, and we’re continuing to build on those principles with extensions. That’s why, starting in mid-August, we’re changing how mobile ads show sitelinks, callouts and structured snippets. Early results show that people are twice as likely to interact with your sitelinks in this new format. This change also makes it easier for you to show more callouts and snippets in your mobile ad. https://goo.gl/n17a8K
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Discover where your current bids are leaving potential profits on the table: https://goo.gl/aBXbFE
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When setting up your call ads, make it easy and enticing for customers to call you. This short video covers how to write great ads to get people to call your business, when to schedule your ads, and how to use call data to help make business decisions. https://goo.gl/96Z4az
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Curious about consumer habits, device trends, mobile connectivity and seasonality across the globe? Watch our international panel of specialists to learn more: https://goo.gl/zuZUKC

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Join us for a new set of 2017 workshops about AdWords scripts for both novice and experienced scripters. Build your own scripts from scratch with help from the scripts team. Register now to attend at the following locations:

Hamburg, Germany: 10 August 2017
London, UK: 15 August 2017
Singapore: 15 August 2017
Sydney, Australia: 18 August 2017
São Paulo, Brazil: 20 September 2017
Buenos Aires, Argentina: 22 September 2017

Bring your laptop and some scripting ideas, and we’ll turn them into reality!

Register: https://goo.gl/M4FRq3
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Watch this 3-minute video to learn how to improve AdWords performance using Google Analytics reports. https://goo.gl/JTRGvY
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Your ad creative represents your brand to consumers who search on Google. To ensure your ads connect with users, test different messaging to learn about their preferences and improve your performance.

Watch this 3-minute video guide to learn how to test and optimize your ads. https://goo.gl/ndKVTq
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Learn how to grow your remarketing volume by using broader match types and setting more effective bid adjustments. https://goo.gl/ffmyyr
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