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Ads that make the web work for your business
Ads that make the web work for your business

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Grow your business with effective keyword management: https://goo.gl/bTxVij
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Discover display remarketing setup best practices: https://goo.gl/Lvhavs #AdWordsBestPractices 
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You can now identify significant shifts in ad performance by comparing two date ranges in the Report Editor. Learn more: https://goo.gl/zYr8eP.
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Prepare for the Google Shopping Advertising exam with our new online course https://goo.gl/1XCVTR

Take our new online course to learn basic and advanced Shopping concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. When you've finished, you’ll be ready to take the Shopping Advertising exam.

Take the course on Academy for Ads (login required): https://goo.gl/1XCVTR
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Don't miss it! We're hosting a live stream July 17th to share market trends from Export Consultants across the globe: https://goo.gl/tqDvtm
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There’s one big benefit to getting attribution right: growing your business by investing your resources in the right places at critical points in the buying journey. Assess how important going beyond the last click is for you. Get the guide to attribution modeling in Google Search: https://goo.gl/PekYBe
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Academy for Ads course: Get to know the new AdWords Experience

This new course from Academy for Ads will get you up-to-speed with the simpler, smarter new experience, so that you can start using it straight away to drive success for your business.

Learn more (login required): goo.gl/H2dFE5
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Remarket to your YouTube video viewers on Google.com

Now, more than ever, brands can connect with their customers through videos on YouTube. In fact, in an average day, YouTube reaches more 18+ viewers than any TV network. Reaching your YouTube viewers and telling them a single, seamless story across all the Google properties they use is critical in moving them along their path to purchase. To help you reach more people who already have an interest in your brand, you can now use YouTube video views and channel interactions to power remarketing lists in your search campaigns.

With YouTube remarketing lists (https://goo.gl/eWqj2F), you can remarket to people who have previously interacted with your YouTube channel. Now, you can use these audiences with remarketing lists for search ads (RLSA) (https://goo.gl/UhdLJC). For example, if you’re a pet food brand with a user following on YouTube, you can now stay on the journey with your customers when they search for “best puppy food” on Google.com. Because you know their intent and interests, you can build a relevant search ad experience.
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Craft messaging that focuses on user needs and benefits. Learn more: https://goo.gl/LZem22
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Gain deeper insight into customer interactions across your website by linking Google Analytics metrics to your AdWords account. https://goo.gl/PxYYDv
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