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Ads that make the web work for your business
Ads that make the web work for your business

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During our next #AcademyOnAir, we will discuss unconventional leadership approaches and how they have contributed to a unique culture here at Google. Join us in 5 minutes: https://goo.gl/4O40Ww
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Product Ratings: New Diagnostic page to solve feed reviews issues in Merchant Center

Today we are launching a new diagnostic page in Merchant Center (https://goo.gl/ldNcWn) for Product Ratings that allows merchants to understand and resolve any issue with their reviews feed. The diagnostic information, typically available within hours of feed submission, provides detailed information on review acceptance and rejections that can help merchants quickly troubleshoot any issues. For example, reviews without an associated timestamp, text, or author among other common issues are going to be flagged in this page.

Product Ratings put a 5-star rating system – and reviews — on your Shopping Ads, so shoppers can feel more confident about what they buy from you.

If you haven’t implemented Product Ratings yet, and want to drive more qualified traffic to your site, fill out this form and we’ll be in touch with more details: https://goo.gl/J0lpJy
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Staying on top of your AdWords game is important, but there are only so many hours in the day to read guides and watch webinars. Which is why Google’s Official Best Practices newsletter is perfect for getting advanced tips and product insights in just a few minutes at a time. Sign up for the newsletter here: https://goo.gl/BV30uP #GoogleBestPractices
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Join us tomorrow for a live stream with AdWords TC Jack Porter-Smith on preparing your PPC agency for 2017: https://goo.gl/mCcicO
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Discover 3 types of remarketing tags you can use & how to add it across your entire site. Watch this 3 minute video: https://goo.gl/aDldVx
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Create similar audiences based on past purchasers or best-selling products. Watch this 3-min video for more GDN tips https://goo.gl/M9l1Sb
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Learn how to choose the right bid strategy
Improve your visibility to shoppers and your results. Try our new Shopping e-learning on how to align your bid strategies with your goals. Get started with Academy for Ads, on-the-go training on Google’s ad products: https://goo.gl/XrmofX
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If you have enough conversions to qualify, consider using data-driven attribution: https://goo.gl/dCZcEe #AdWordsBestPractices
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Join the AdWords Team in 5 minutes for a live stream about building post-holiday momentum with Google Shopping: https://goo.gl/V8kevn

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The “Conversions” column is the best way to measure valuable actions for your business.
As we announced in July, ”Converted clicks” are being retired in March 2017, after 15 years:
https://goo.gl/jPwMh3

“Conversions” give you everything “Converted clicks” did, and much more. For example, “Conversions” can take advantage of non-last-click attribution models and different counting options in addition to measuring important actions like cross-device conversions and store visits.

Most advertisers already use “Conversions” as their primary reporting metric and are not impacted by this transition. If you are still using “Converted clicks” with automated rules or custom columns, visit our Help Center to learn more and update to “Conversions”: https://goo.gl/GFbgWZ
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