Remarketing lists for search ads now extend to Google search partners

Remarketing lists for search ads (RLSA) [ ] allows you to customize your search campaigns for people who’ve previously visited your website. To help you reach more people who have shown interest in your business, we’re extending the reach of RLSA to Google search partner traffic.

Search partners extend the reach of search ads to hundreds of non-Google websites, as well as Google Video and other Google websites. This change means your audience-targeted bids, keywords, and ads will reach more of your potential customers without any additional work. To take advantage, just ensure your RLSA campaigns are opted in to “include search partners” in your campaign settings.
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