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How Cadbury used Google+ to strengthen its brand
British confectioner Cadbury has been creating sweet success for years, and is now bringing its brand to people through Google+. With over 1.2 million followers, it's found that its Google+ efforts have had a significant impact on its marketing strategies.

Visit the Inside AdWords blog to learn how Cadbury has used Google+ and social extensions to interact with its fans, allow users to share recommendations with each other, and even launch a new brand!
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