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Missed today's Inside AdWords livestream?

Check out our recap and watch the recording here http://goo.gl/ndVcJL #StepInsideAdWords
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My biggest takeaway was:

It's no longer about devices, it's about connecting the people to the content that they care about.

How do you navigate the complexity? The key is to understanding context. 

Google is here to help businesses connect with consumers to turn signals into stories to deliver effective advertising.

 - Jerry Dischler Vice President of Product Management, Adwords
 
Enterprise-class tools: Your own lab ! Great stuff !!
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