AdWords app for Android now includes universal app campaigns and new conversion columns

Recently, we introduced two new updates to the AdWords app on Android [] - you can now measure performance and make adjustments to your universal app campaigns [], and monitor revenue metrics with two new conversion value columns.

If you’re promoting your app, you can can get a quick snapshot of how your universal app campaigns are performing by viewing metrics like downloads and average cost-per-install, and make adjustments to daily budget or target cost-per-install.

With new conversion columns, you can check on how well your campaigns are achieving your business goals by monitoring metrics for total conversion value and conversion value per cost -- while on the go.

Learn more [] and download the AdWords app for Android [] today.
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