Cleaner, unified design for notifications and alerts in AdWords  

Advertisers have shared the importance of getting timely information about critical issues, as well as suggestions for improvement or key new features directly in their AdWords account. We believe there should be a simpler way to focus on what’s important in your account, while still maintaining easy and quick access to your campaigns.

Earlier this month, we started rolling out a more streamlined experience to our notifications and alerts system in AdWords. The new, cohesive design makes it easier for advertisers to see critical information quickly, and without clutter, 
prioritize alerts and suggestions, so you can focus on what’s most important in your account, and see all of these messages in a single place, so you always know where to find important notifications - wherever you are in your account. 

In the past, you may have noticed various styles used to display notifications in your AdWords account, depending on the type of message. 

Now, your notifications are cleanly available in one place by clicking on the notification bell icon. The most critical alerts are still surfaced to you in a red bar at the top of your account, or with a yellow bubble icon previewing titles of important messages for you.  

This is an important first step to clean up and prioritize how you see notifications in AdWords. We look forward to further refining the prioritization of your alerts so you can continue to see the most important notifications quickly, and easily in your account.  Check out the new design in your AdWords account today www.google.com/AdWords
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