Starting today, our automated bidding strategies that use conversion data, specifically Conversion Optimizer [], Target CPA and Target ROAS [} will use advertiser-built remarketing lists [] as real-time signals for search ads, to fine-tune bids and increase conversion volume.  This means that our automated bidding technology will now increase or decrease your bids based on the performance of your remarketing lists, in addition to other real-time signals, like location, browser or time of day.

Let’s say you’re trying to drive newsletter subscriptions for your business via search ads, so you set up a conversion event to track newsletter signups. Since you know it takes a couple of website visits before customers subscribe to your newsletter, you might create a remarketing list of people who have visited your website but didn’t sign up. Starting today, Conversion Optimizer will automatically adjust bids for visitors in your remarketing list based on projected lifts in conversion rates. This helps you fine-tune the way you reach customers who visited your website, but haven’t signed up for your newsletter yet.

To learn more about how you can use automated bidding and RLSA together, please take a look at this Help Center article.
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