Update your product GTINs by May 16, 2016

In 2015, Google began requiring GTINs (Global Trade Identification Numbers) for products from a list of 50 brands. By May 16, 2016, we will require merchants targeting the US, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, and the UK to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers.

Providing GTINs is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. We’ve seen that including GTINs can unlock performance improvements that may directly benefit your advertising efforts. In fact, offers matched to the Google Shopping product catalog may receive up to 40% more clicks than unmatched offers.

To learn more about the GTIN requirement, please visit our Help Center for more information. [https://goo.gl/muNjtl] 
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