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A new way to count conversions in AdWords

We’ve been working hard on building products and features that help you better understand the value you’re getting from AdWords. With estimated cross-device conversions and cross-account conversion tracking, you’re able to more accurately measure conversions in AdWords and better understand the complex path to purchase.

Today, we’re excited to launch flexible conversion counting. 

Flexible conversion counting  is an improved way for you to count conversions that really matter to you. Now you can better measure the value of each click that turns into business results.

Read more information about flexible conversion counting in the Inside Adwords Blog