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Improving targeting options in AdWords Express

Promoting your business is about getting in front of customers in the moments that matter to them—you design your ad so you can show up to the right people, at the right time, and on the right devices. If you use AdWords Express, you simply write your ad, tell us what kind of business you want to promote, and Google does the rest: http://www.google.com/adwords/express/

But a frequent request we hear from some AdWords Express advertisers is for way to narrow down the search phrases [http://goo.gl/OYLo9n] that cause their ad to show. That’s why today we’re introducing the ability to remove search phrases [http://goo.gl/hCFkKy] that may not be the best fit for your business (and add them back if you need to). 

This change should provide more freedom to create ads that reach the kind of customers looking for the products and services you want to promote. For example, if you run a bakery and only want to advertise your award winning cakes, you can now remove search phrases about cupcakes or bread. 

Today, we’re rolling out this feature to AdWords Express advertisers based in Australia, Canada, India, New Zealand, South Africa, the United Kingdom, and the United States.

Log in to AdWords Express to review the search phrases for your business: http://adwords.google.com/express. We look forward to hearing your feedback and making this feature available in more countries soon.

Posted by Francisco Uribe Product Manager, Google AdWords Express
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"In Google Shopping, is there an exact match equivalent?" Check out answers to your questions in this week’s #askadwords episode: http://goo.gl/wh4DNp

Send us questions for future episodes using #askadwords
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lance ashford benton jr's profile photoDear Good Neo R Man's profile photoWorld Advertising News's profile photoMontse Dura's profile photo
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Targeting "exact match" in Shopping Ads is possible (more in AdWords community answer). 
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Whether you are new to using AdWords, managing multiple client accounts or have an existing account that you’re looking to fine-tune, we’re here, and we'd love to help. You can get in touch with our experts at any time — and with multiple ways to get answers, choose the option that works best for you. Learn more about our team of experts and the ways we can help your business thrive with online advertising. We're looking forward to hearing from you! http://goo.gl/NwbCCl
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Thanks Bill
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Smartphone or omni-shoppers have 30% higher lifetime value than single-channel shoppers, according to a recent study from market researcher IDC. How can retailers understand and convert these higher value shoppers? Learn more here: http://goo.gl/rH8Yjy
Office Depot, Inc. turned to local inventory ads (LIA) to reach omni-channel shoppers, resulting in a 3X return on the company's digital marketing spend.
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Over the past year, marketers have been debating how best to capture the #viewability  of ads. What have we learned? Our VP of display and video advertising, Neal Mohan, shows us that a viewability standard is driving better results for marketers and why it should be a true currency in digital. http://goo.gl/2EJLmc
How can we best capture the viewability of ads? Neal Mohan, Google's VP of display and video advertising products, explains.
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Happy Birthday .com! The simple suffix that’s defined the way we name places on the WWW is 30 this month. If you’re interested in learning more about this history, or you’d like to register your own piece of the web, head over to Google Domains to claim your .DOMAINS from a .COM to a .GURU. https://domains.google.com/about/
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Happy Birthday! Thank you!
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We're aware of a bug that is affecting quality score reporting and are actively working to fix this. Rest assured, the bug affects reporting only, not ad serving. We're currently rolling out fixes and expect all accounts to see normal reporting by tomorrow.
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The issue is with the Quality Score of keywords. The scores have dropped, along with this drop you will see lower positions, higher CPCs and less impressions. 
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Do you know the impact of your search campaigns on in-store sales? Sprint sees paid search ads driving 5 sales in-store for each sale they drive online, and PetSmart sees 10-18% of its search ad clicks lead to a store visit.
Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to connect with these valuable consumers. We show you how.
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Dealer Mobil Suzuki wilayah Yogyakarta, Kedu, dan Banyumas |

Visit :

www.suzukisumberbarumobil.com

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Last year, we introduced [http://goo.gl/w7lYkJ] product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this week we launched in the UK, France and Germany: http://goo.gl/J1YOfK
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7 out of 10 in-store shoppers who research on their smartphones say it has become more important to their in-store experience. Learn more about how consumers are turning smartphones into their “shopping assistants” in and out of the store: http://goo.gl/UVRA3L
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Good move.
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"Are there any benefits to running separate campaigns for different cities?" Check out answers to your questions in this week’s #askadwords episode: http://goo.gl/ku6wFN

Send us questions for future episodes using #askadwords.
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hi
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$8 in store sales for each dollar invested in search, and 5X the ROI of television advertising for each dollar spent? Sears Hometown and Outlet Stores confirms paid search advertising’s positive impact on store sales. Learn more: http://goo.gl/UVRA3L
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Show of hands how many people manage a budget the likes of sears? Preech relevance then post this... GAH!
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Have them in circles
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The Google Ads Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

We’re here to help answer your AdWords-related questions! Mention us weekdays 9am-8pm GMT and EST for answers. Meet the team: http://goo.gl/K7NqC