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AdWords
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Ads that make the web work for your business
Ads that make the web work for your business

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Staying on top of your AdWords game is important, but there are only so many hours in the day to read guides and watch webinars. Which is why Google’s Official Best Practices newsletter is perfect for getting advanced tips and product insights in just a few minutes at a time. Sign up for the newsletter here: https://goo.gl/BV30uP #GoogleBestPractices
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Join us tomorrow for a live stream with AdWords TC Jack Porter-Smith on preparing your PPC agency for 2017: https://goo.gl/mCcicO
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Discover 3 types of remarketing tags you can use & how to add it across your entire site. Watch this 3 minute video: https://goo.gl/aDldVx
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Create similar audiences based on past purchasers or best-selling products. Watch this 3-min video for more GDN tips https://goo.gl/M9l1Sb
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Learn how to choose the right bid strategy
Improve your visibility to shoppers and your results. Try our new Shopping e-learning on how to align your bid strategies with your goals. Get started with Academy for Ads, on-the-go training on Google’s ad products: https://goo.gl/XrmofX
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If you have enough conversions to qualify, consider using data-driven attribution: https://goo.gl/dCZcEe #AdWordsBestPractices
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Join the AdWords Team in 5 minutes for a live stream about building post-holiday momentum with Google Shopping: https://goo.gl/V8kevn

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The “Conversions” column is the best way to measure valuable actions for your business.
As we announced in July, ”Converted clicks” are being retired in March 2017, after 15 years:
https://goo.gl/jPwMh3

“Conversions” give you everything “Converted clicks” did, and much more. For example, “Conversions” can take advantage of non-last-click attribution models and different counting options in addition to measuring important actions like cross-device conversions and store visits.

Most advertisers already use “Conversions” as their primary reporting metric and are not impacted by this transition. If you are still using “Converted clicks” with automated rules or custom columns, visit our Help Center to learn more and update to “Conversions”: https://goo.gl/GFbgWZ

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Don't miss it! Our business internationalization specialists will be hosting a live stream tomorrow to walk you through the creation of a successful international strategy in the mobile era. Register here: https://goo.gl/qfl034

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Want to try advertising online but don't have the time to manage your ads day-to-day? AdWords Express can help you start reaching new customers in just a few steps. Check out our short, introductory guide to learn how AdWords Express can help you grow your business: https://goo.gl/BD1NVS
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