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Fresher GA Conversions in AdWords
/by +Joan Arensman  #analytics   #adwords  

Many advertisers send GA goals or E-commerce transactions to AdWords as conversions. Historically, there could be a maximum delay of 48 hours before these conversions appeared in AdWords. Over the next few weeks, we’re reducing this maximum delay to just 9 hours. 

Seeing fresher conversion data in AdWords should help advertisers optimize more effectively. 

Note that we also automatically convert your currency for use in AdWords, if needed. So if you measure the revenue from your transactions in euros in GA, but you use dollars in your AdWords account, we’ll automatically convert the revenue to dollars.

To learn more, check out the Analytics Help Center.
https://support.google.com/analytics/answer/1034306?hl=en
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New reporting columns for multi-channel advertisers

In April, we introduced improvements [http://goo.gl/NfDySJ] that help multi-channel advertisers more easily manage reporting for specific campaign types. Today, we introduced another important enhancement to AdWords - TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types. 

Introducing new ad interaction columns

As we add more campaign types into AdWords, we want to help you surface key insights across all of the campaigns you manage. That’s why we’re rolling out three new reporting columns to help you quickly report on some of the most important ad interactions that occur across all of your campaign types. 

Starting this week, you’ll notice the following new columns:

Interactions - An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
Interaction Rate - Interaction rate is used to measure how often people interact with your ad after it’s shown to them—for example, clicks divided by impressions for text ads, or views divided by impressions for video ads.
Avg Cost - Average cost is the average amount you've paid for your ads divided by total interactions—clicks divided by cost, or views divided by total cost.

When viewing multiple campaign types, these columns give you a more uniform and quick way to view key metrics for your campaign types in a single column. For example, for search, the primary metric you might want to view is clicks. And for video, your primary metric is views. Now, you can use the Interactions column to quickly see a combined metric for clicks and views for each of these campaign types within a single column. 

Additionally, to make reporting by specific campaign type easier, you’ll now see your Total rows broken out by campaign type, instead of by network. And you will also see total rows for only the campaign types you manage. 

Getting started

Over time, you may start seeing these columns in other areas of AdWords. To learn how to start using the new ad interactions columns in your AdWords reporting, check out our Help Center [https://goo.gl/MucVva]. 
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L
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Native Gmail ads arrive today in AdWords for all advertisers.

Combine AdWords display targeting options to reach the right audience with immersive, content-rich ad formats that help you showcase what your brand is about. Learn more http://goo.gl/pGwTd2.
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Helping to ease the transition to HTML5
As browsers change the way they support Flash, HTML5 is becoming the de facto language for building display ads. To support this transition to HTML5, we’re excited to announce a series of updates to Google Web Designer [http://goo.gl/IMN8jo] that help make it easier to build HTML5 ads, including the launch of responsive design features. 
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My (banner) designers will be happy.
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From “unclog bathroom sink” to “locked out of apartment,” there are millions of searches every day on Google for plumbers, locksmiths, and other home services. To help these businesses better connect with their customers, we’re introducing AdWords Express home service ads -- available today in beta for plumbers, locksmiths, house cleaners, and handymen in select cities throughout the San Francisco Bay Area. Learn more about home service ads google.com/homeserviceads
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Saurabh Suri's profile photoCharu Rastogi's profile photoDavid Iwanow's profile photoRakesh Singh's profile photo
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+AdWords ok awesome ready to test whenever it's available there :)
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In June, we announced (https://goo.gl/TF7dmD) that Chrome will begin pausing many Flash ads by default to improve performance for users. This change is scheduled to start rolling out on September 1, 2015. 

Most Flash ads uploaded to AdWords are automatically converted to HTML5. To ensure your ads continue to show on the Google Display Network, please follow these steps before September 1:

1) Identify any Flash ads in your account that aren’t eligible for automatic conversion: https://goo.gl/I4186A 
2) Convert these ads to HTML5: https://goo.gl/ZBq5DR
Bringing Better Performance to Rich Media on Chrome Video and interactive media bring consumers rich, engaging experiences on the web--but they can also… - AdWords - Google+
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Chrome 45 is rolling out right now, but flash isn't blocked in this update.
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AdWords

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All TrueView campaigns now in AdWords

TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface. Learn more http://goo.gl/gAXnKm 
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Report Editor is now available to all advertisers

A few weeks ago we announced the roll out of Report Editor [http://goo.gl/0Ma12w], an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business. Today, Report Editor is available to all AdWords advertisers around the world. 

We’ve also added age, gender, and placement targeting to the reporting charts and graphs to provide insights into your display and audience performance. For example, to see which age groups you’re reaching with your display advertising, simply drag and drop impressions, network and age to your table. 

You can access the Report Editor by clicking on the ‘Reports’ tab at the top of your account. Once there, you will prompted to take a tour of the new reporting interface and learn how to create your first report. Check out this video [https://goo.gl/EXcyjb] or the AdWords Help Center [https://goo.gl/HkzdwU] for additional tips for setting up your reports. 
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We've rolled out a service release for AdWords Editor 11.1, which includes improved performance when working with labels, posting sitelinks, and importing CSV files. You can download the latest version here: http://goo.gl/HfTGul
AdWords Editor is a free Google application for managing your ad campaigns.
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AdWords
 
+Justine Arce Hi Justine, this currently isn't an option but thanks so much for reaching out and providing feedback. I'll make sure our team gets it. Please let us know if you have any other questions or suggestions. -Vic 
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Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today we’re starting to roll out structured snippet extensions: advertiser-provided structured information that show with your text ads.

Learn more about structured snippets on our blog [http://goo.gl/8S6gHg]
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Valdinezia
Duquinha 
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Best Practices: Improve the performance of your DSA campaigns

Dynamic Search Ads are driving great results for businesses, and DSA is now more powerful than ever.

As you reach all sorts of interested users via Dynamic Search Ads, we’ve created a Best Practices checklist to help you get the most out of DSA.  Beyond Keywords [https://goo.gl/jcZXPB], a checklist for optimizing Dynamic Search Ads, is loaded with recommendations and tips, such as:

+Why you should create targeting groups based on user behavior
+How to exclude traffic you don’t want captured
+Which tactics to combine with DSA to improve performance

Review the checklist and start optimizing today.
https://goo.gl/jcZXPB
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Thanks!!
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Introducing automated extension for shopping ads (PLAs)
We’re constantly looking for ways to give thoughtful, relevant information to shoppers and, at the same time, help you differentiate your products on Google.

Promotional text, an optional message added to your ad groups in AdWords, was part of our first efforts to do just that. Many of you use promotional text to highlight special offers or free shipping, so today, we’re excited to introduce new automated extensions for shopping ads (PLAs).

Automated extension for shopping ads are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers.

Based on initial results, we’re seeing shoppers prefer these new automated extensions over promotional text and advertisers are getting better click through rates with it too. Thus, we’ll be retiring promotional text at the end of September 2015 and start surfacing automated extensions more frequently instead.

For those who use promotional text, no additional action is needed. Your ads won’t be otherwise affected and will continue to reach shoppers searching on Google. If you want to highlight other offers aside from free shipping and sale prices, take advantage of our other shopping extensions:

+Merchant promotions
+Product ratings
+Trusted Stores certification

Check out the full article here: http://goo.gl/NCRzUH

Posted by Tom Beyer, Product Manager, Google Shopping
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 Worlds Best Fighters
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Ads that make the web work for your business
Introduction
The AdWords Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

We’re here to help answer your AdWords-related questions! Mention us weekdays 9am-8pm GMT and EST for answers. Meet the team: http://goo.gl/K7NqC