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Mejores Prácticas MCC: Hoy repetiremos este webinar dado que el jueves pasado tuvimos inconvenientes técnicos. ¡Los esperamos!

Ingresa aquí: https://goo.gl/yaxuDQ

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Tenemos tantas clases que no nos entrar en una sola publicación. La próxima semana comenzamos con una nueva tanda de webinars para ayudarte a conseguir la certificación de Partners y aprender más acerca de cómo mejorar el rendimiento de tus cuentas.

Regístrate ahora en: g.co/PartnersAcademy

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Reporting tip: search by queries in your search terms report

We introduced the search terms report [http://goo.gl/pzsiix] a few years ago to help you see how your ads performed when triggered by actual searches within the Search Network. Today, we’d like to share a few tips to help you manage your keyword performance more efficiently with the search terms report. 

First, try adding the Keywords column to your search terms report. This will make it easier to see what queries get triggered by which keywords.  Depending on the match type between your queries and keywords, you can use this information to: 
+add well-performing queries as exact or phrase match keywords, or under-performing queries as negative keywords 
+adjust keyword bids based on the performance of the queries being triggered
+refine ad text and landing pages to better match your ads to user queries

Second, try filtering the search terms to reduce the report down to more manageable chunks of information.  For example, filter the report to only show terms that contain "free demo" versus "free trial."  This information can help you see if there are significant differences in cost and performance that might guide how you target your ads and write your ad copy.

To learn more about the search terms report, check out the AdWords Help Center: https://goo.gl/Jn74yZ. Or feel free to leave us questions or feedback in the comments. 
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Nguyễn Minh Lâm Sơn's profile photoАндрей Рогачёв's profile photoOfficine DiPsiche's profile photoJuri Hass's profile photo
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thank for these tip, I will try it right away
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There’s still time to join us in NYC this Monday, June 29th for our first-ever AdWords Scripts workshop. Register here: http://goo.gl/iCbroZ
AdWords Scripts workshops info & registration
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Maikel Jumolord's profile photoAdWords's profile photoАндрей Рогачёв's profile photoMichael Rooney's profile photo
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+Deborah Norton Hi Debi, it looks like applications for this session are closed–however, we'll announce on this page if there are more sessions available! -Bill
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Better click quality on display ads improves the user and advertiser experience

Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.

As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we introduced confirmed clicks [http://goo.gl/fQK9f] on banner ads to prompt users to verify that they actually meant to click on an ad. Over the past year, we’ve expanded on those efforts to provide greater automation and require less work from users. Now, to make the experience even more seamless, we’re automatically blocking ad clicks in several instances that frequently lead to accidental clicks. Here are three new updates we’ve made:

1. Blocking clicks that happen close to the image edge: On mobile image ads, we’ve identified the image border as an area prone to accidental clicks when users are trying to click or scroll to adjacent content. Now, they must click on a more central part of the image to navigate to an advertiser’s website or app.
2. Blocking clicks on the app icon: On in-app interstitial ads, users will no longer be able to click on the app icon of an install ad given its proximity to the ad close button. Instead, users must click on the call-to-action button to visit an app store page and install the app.
3. Adding a clickability delay: Ads will only become clickable after they’ve been onscreen for a short period of time. This gives users enough time to examine the content of an ad and helps eliminate accidental clicks from users who didn’t expect to see an ad.


A better experience for both users and advertisers

These latest click quality enhancements improve the user experience by keeping them within their desired website or app and not involuntarily taking them to another page. They also benefit advertisers by reducing costs from accidental clicks and improving conversion rates. To date, we’ve seen a 15% average conversion rate lift on display ads by driving more qualified clicks with these updates.

In the long run, advertisers can further improve performance by re-investing spend saved from accidental clicks back into their display campaigns. To learn more about display campaigns and ad formats, visit our Help Center [https://goo.gl/93acg] and read more on best practices [https://goo.gl/TW3YRk].

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Quase igual não é esse
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Introducing ads on Google Play Music

Today we announced free, ad-supported radio on @GooglePlay Music in the U.S.! Read more here: http://goo.gl/ZHDusl  #PlayAllDay   #PlaySummer   #SoundtrackForLife
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+Kevon Santiago oooo get you.
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Join the AdWords team on Thursday June 25th for the second Hangout on Air in our series all about Mobile Advertising. We'll be covering the use of mobile bid adjustments, using Call-only ads, understanding which extensions are great for mobile and dipping into mobile call conversions. 

We'll be broadcasting live across the day with three sessions, so tune into the one that best suits you!

Tune in to one of three live events we'll be hosting:
12.00pm IST - Hosted by our Indian AdWords Team (this session)
11am GMT+1 - Hosted by our Dublin AdWords Team
9am PST / 12pm EST - Hosted by our US AdWords Team
This Hangout On Air is hosted by AdWords. The live video broadcast will begin soon.
Q&A
Preview
Live
Mobile Advertising - Bids, Call-only and more (Session 1)
Thu, June 25, 2:30 AM
Hangouts On Air - Broadcast for free

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جزاك الله خير
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Tenemos tantas clases que no nos entran en una sola publicación. La próxima semana comenzamos con una nueva tanda de webinars para ayudarte a conseguir la certificación de Partners y aprender más acerca de cómo mejorar el rendimiento de tus cuentas.

Regístrate ahora en: g.co/PartnersAcademy

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*Location extensions can now show ratings from local Google My Business listings *

Last year we made it easier to manage location extensions by automatically linking your Google My Business location information to your AdWords accounts (http://goo.gl/e8Mnby).  Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. People increasingly rely on the opinions and experiences of others to help make decisions like which pizza parlor to visit, where to get your tires rotated or which dentist to make an appointment with. Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.   To showcase your Google My Business reviews in your ads, make sure to have location extensions enabled in your account. Learn more (https://goo.gl/zuUWZt) 
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Sky conting
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Upgrade your URLs before July 1st, 2015
As a reminder, all advertisers will need to use Upgraded URLs: http://goo.gl/NZv2W1 in place of destination URLs starting on July 1, 2015. If you do not use tracking parameters in your destination URLs: https://goo.gl/ThiKKI or only use auto-tagging: https://goo.gl/TnGiFs, you can wait for the auto-upgrade: https://goo.gl/vyO5QI starting on July 1st.

For tips to help you take advantage of the benefits of Upgraded URLs, and stories from advertisers who are succeeding with the new and improved URL system, check out our blog: http://goo.gl/0PbYhO
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Brad Bauer's profile photoMohit Bannatwala (Adwords professional)'s profile photoThomas Overbeck's profile photo@GoGravital's profile photo
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Thanks for update
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"Do you have any tips to help me reduce my cost-per-acquisition (CPA)?" Find answers to your questions in this week’s #askadwords episode: https://goo.gl/DqERw7

Send us questions for future episodes using #askadwords
Patrick and Shayna are back with this week's episode of #AskAdWords. This week they answer the question "What tips can you give me to reduce m...
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How cast on YouTube. Com cast me about free
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Cross-device conversion metrics come to DoubleClick

We’re excited to announce that cross device measurement is rolling out next week to all DoubleClick accounts across DoubleClick Campaign Manager, Doublelick Bid Manager and DoubleClick Search. Read more on our blog: http://goo.gl/mjk5bD

Mobile continues to reshape how consumers engage on digital: they are increasingly turning to the nearest device to act on an immediate need and seamlessly shifting their attention from device to device. With the path to purchase becoming increasingly fragmented, it’s essential marketers understand how consumers interact with their brand across all devices. When marketers have access to cross-device insights, they will also make the best decisions about how to invest their marketing dollars.
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Ads that make the web work for your business
Introduction
The AdWords Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

We’re here to help answer your AdWords-related questions! Mention us weekdays 9am-8pm GMT and EST for answers. Meet the team: http://goo.gl/K7NqC