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Introducing dynamic structured snippets

When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].

Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.

Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].

For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
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Rockina Schott's profile photoTom Jepson's profile photoPaul Schlotter's profile photoLISA! Sprachreisen München's profile photo
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siiip
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Don’t forget to join us tomorrow and see what the world on online branding looks like to Gopi Kallayil, Chief Evangelist of Brand Marketing at Google. If you haven’t already, register here: http://goo.gl/c9xHPp
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Thomas Hlungwana's profile photoGoogle Ads's profile photobalaji dussa's profile photodeidreroxanne taylor's profile photo
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+Thomas Hlungwana Hi Thomas, anything we can help with?
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Having difficulty finding your ad online? Use this resource to investigate and resolve any potential issues. http://goo.gl/7MGH0j
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iFortune's profile photoSua Sponte Performance Group LLC's profile photoKofoworola Shittu's profile photoValentina Bertini's profile photo
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Check out this video for a quick refresher on best practices related to keyword management. http://goo.gl/AXYAxH
This Hangout on Air covers the most important aspects of keyword management - an essential foundation for a successful AdWords account. Learn how t...
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amber schafer's profile photoJim Banks's profile photo
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Improving ECPC with support for RLSA

Starting today, enhanced cost-per-click (ECPC) [http://goo.gl/io1YGU] will begin taking into consideration remarketing lists associated with an ad group when calculating bid adjustments. This enhancement aims to increase your conversions per dollar when using ECPC and remarketing lists for search ads (RLSA) together [http://goo.gl/oKbO1].

ECPC evaluates every ad auction to determine how likely a click will result in a conversion, and then tries to adjust your bids to get more value from your ad budget. With this improvement, ECPC will now also consider how likely users within your remarketing lists will convert. For example, if users within a remarketing list are expected to convert at a 20% higher rate, ECPC may now increase bids for those users’ clicks.

You can learn more about using automated bidding and RLSA together to improve performance in the AdWords Help Center [http://goo.gl/aJXuxY].
#updates   #rlsa  
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Access more inventory with Flash to HTML5 auto conversion

Over half of time spent online is now spent on mobile devices [http://goo.gl/wba3N6].^ This presents a tremendous opportunity for marketers to reach their customers throughout the day, whenever they may be browsing. But there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only. 

Eligible Flash campaigns [http://goo.gl/I4186A], both existing and new, will now be automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools. This is one of several mobile ad formats and tools we announced in September. [http://goo.gl/h36zD2]

With this new tool plus our best practices [http://goo.gl/nWYUSF] and versatile mobile ad formats, we’re making it easier for marketers to deliver beautiful display ads that just work -- regardless of screen or device -- ensuring a better experience for both consumers and brands.

^comScore, August 2014
#updates   #html5  
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Chris Sedlmayr's profile photoAmandysha's profile photoWouter De Loose's profile photoMiracle Uzuegbu's profile photo
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+John Giannopoulos with this approach, the text in the original animation would need to modified and then re-converted. The conversion process is simply emulating whatever the content of the source .swf file is. Hope that makes sense! Cheers  
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Introducing the AdWords app—download it today from the Google Play store to stay on top of your account no matter where you happen to be. View campaign stats, update bids and budgets, receive alerts, and get support on the go with this companion to your desktop account. Available now on Android for businesses currently using AdWords.

To download the app, go to: http://goo.gl/qF9jZw

#updates   #apps  
The Google AdWords app helps you stay connected with your ad campaigns from...
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Hi Bill Android 5.0
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Turn window shoppers into buyers. From the moment a person’s left your website or abandoned her shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. 

We’ve put together a new best practices guide, “Remarketing Right on Cue,” [http://goo.gl/J2i6N6] to help you win those crucial moments when shoppers are most likely to purchase. Dive into the world of programmatic remarketing on Google Display and learn our best strategies for making the most of remarketing, such as:

+How to properly set up site-wide tags
+Which types of remarketing lists and ad formats are most effective
+How our sophisticated automated bidding tools can increase your productivity and maximize your performance
+How to acquire new customers that exhibit similar behaviors to your current ones

Guide - http://goo.gl/J2i6N6
Checklist - http://goo.gl/e9iPNH

#bestpractices   #GoogleDisplayNetwork   #programmaticremarketing  
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Scott Bauer's profile photoGedas Kucinskas's profile photoMike Parry's profile photoRichard Linklater's profile photo
 
Good
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Best Practices for Driving Calls in AdWords

For many advertisers, calls are the most important channel to use when connecting with customers.  If you’re looking to take full advantage of our recently introduced call-only campaigns or to drive calls alongside clicks, there are certain things that you should be thinking about.

Our new Best Practices guide, Good Call: A Guide to Driving Calls in AdWords, covers key areas that any call-hungry business should consider.

Stop staring longingly at your phone, wishing it would ring.  Download our full guide or the condensed one-page checklist now.  Your phone will thank you.
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I think someone forgot to add .pdf to these files. Just add it and all is fine.
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Can I run rich media or hover-to-play ads through AdWords? Check out answers to your questions in this week's #askadwords episode. http://goo.gl/OKFY3O

Send us questions for future episodes using #askadwords
Patrick and Amanda take on Engagement ads in this week's episode of Ask AdWords! As part of an effort to simplify and strengthe...
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Stv24.com
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Join Google’s Chief Brand Evangelist, Gopi Kallayil, on March 5th at 11 am PST for a live discussion on the changing world of online branding. We’ll cover practical ways to reach your customers at all the right moments. Register at http://goo.gl/F6wE5r
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Ever had a question about how AdWords billing works? We've answered your FAQs here: http://goo.gl/Sa42mg
When setting up your payment information for AdWords, there are two things to keep in mind: Your payment setting and your payment method. Ho...
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Denis Labelle's profile photoCalogero Galvano's profile photoRahul Kumar's profile photoMiracle Uzuegbu's profile photo
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Indeed, +Daniel Bebb
Thanks +Google Ads 
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Ads that make the web work for your business
Introduction
The Google Ads Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

We’re here to help answer your AdWords-related questions! Mention us weekdays 9am-8pm GMT and EST for answers. Meet the team: http://goo.gl/K7NqC