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SMX East Rewind: Catch up on our latest ads and analytics announcements.

Yesterday at SMX East in New York City, Jerry Dischler and Babak Pahlavan answered questions from industry experts, and shared updates on the latest innovations in ads and analytics. If you couldn’t make it, SMX has you covered. You can watch the full keynote here: https://goo.gl/3rWRm

Learn more about our announcements on the AdWords blog: https://goo.gl/E7e7BQ.
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Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the I-want-to-know, I-want-to-go, I-want-to-buy moments. Based on our deep understanding of intent and context, we’ve built products like remarketing lists for search ads (RLSA) and Customer Match to help you be there and be relevant in those moments. Today, at SMX East in New York City, we shared new insight into these ad innovations.

Learn about these new features, and how they can help you customize your campaigns to drive performance: https://goo.gl/yXqfLa
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Kocaeli Üniversitesi Servisleri AS-BURÇAK&KARAM TUR's profile photo
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Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. However you reach your audience, Google has the technology to help marketers reach the people who matter most for your business and measure the impact of your messages. Learn about several new innovations designed to help you close the loop on digital, between online ads and offline sales, and across devices: https://goo.gl/nvqBk8
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HeavyHitterFilms's profile photodeen mohammed's profile photoShahzad Nabeel (Shani)'s profile photoAdWords's profile photo
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Hi Shahzad, we'd be happy to look into this for you. Please feel free to reach out to our support team via any of the channels listed here: https://goo.gl/emce5E. -Jarett
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Now there's a new, easier way to track calls from your website.

While consumers often browse a website as part of their shopping research, many like to talk to a real person over the phone to help them make a purchase decision. Website call conversions lets advertisers measure calls performance from people who visit your site from a search ad and then call you http://goo.gl/Xtzu6O.

Today, we’re introducing an easier way to set up website call conversion tracking in just two steps. Just tell us the phone number you want to track calls for and then install one auto-generated conversion tracking tag on your website. This means you no longer have to separately add a Javascript snippet for each instance a phone number appears on your landing page. This new process works best if you only need to track one phone number for a given landing page.

To start using the new version of website call conversion tracking, visit the Tools > Conversions tab in AdWords, add a new conversion, and choose "Calls to a phone number on your website." For more help, visit the AdWords Help Center: http://goo.gl/Xtzu6O
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AdWords's profile photoEric Barnes's profile photo
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I would set the class for the phone number, then google will replace the contents of that class regardless of the contents
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Manage your search audience lists with the power of AdWords scripts.

Managing your remarketing lists for search ads and Customer Match lists at scale can be a challenge. To make it easier for you to implement and optimize these lists, you can now use AdWords scripts to change search audience bid modifiers and list associations.

AdWords scripts (http://goo.gl/vwcvMn) let you make automated changes that can help to manage bids, ads, and campaign settings across your entire account. Scripts are flexible, customizable, and can be tailor-made to assist with common tasks unique to your campaigns.

For example, you can now create a script that periodically adjusts your remarketing lists for search ads (RLSA) (https://goo.gl/2JJhC3) audience bids based on recent cost and conversion data. You could also make scripts that apply your top Customer Match (http://goo.gl/C0fq0J) audiences to any search ad groups that don't have them applied yet. Learn more: https://goo.gl/5IQJ18
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Kat Fitzsimmons's profile photoVincent Rotondo's profile photoAdWords's profile photo
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Hi Vincent, we're glad that you like the update! Let us know if you have any questions. -Mitch
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AdWords Conversion Import for Salesforce is now available to all advertisers.

In June, we introduced AdWords Conversion Import for Salesforce http://goo.gl/7f1wrq, a solution to help measure the value of your AdWords offline conversions, without the need to manually reconcile your AdWords and customer relationship management (CRM) data. Starting today, AdWords Conversion Import for Salesforce is available to all advertisers: http://goo.gl/A9tlL4

Peninsula, an early adopter of AdWords Conversion Import for Salesforce, saw an 11% decrease in cost per lead and says, “We now have the ability to easily see the keywords that drive qualified leads. This has allowed us to concentrate efforts in the right areas and make better use of our budget.” Learn more about how Peninsula used AdWords Conversion Import for Salesforce to improve ROI across their AdWords ad campaigns: https://goo.gl/Xob2LL.
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Null Quality Scores will now roll out the week of October 10th, 2016.

Last month, we announced that null Quality Scores will be rolling out in AdWords https://goo.gl/ObWz9I the week of September 12th, 2016. To give advertisers more time to review their reports, filters, rules, and scripts that rely on Quality Scores, null Quality Scores will now roll out the week of October 10th, 2016.

Learn more about Quality Score by visiting the AdWords Help Center: https://goo.gl/PYIcRx
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AdWords's profile photoMaricela Potoc's profile photoHoang Dinh xuan 's profile photoFgjudtdgh Huujvcg's profile photo
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D
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Join us in 10 minutes for a live webinar on driving maximum value for your app from start to finish. You don’t want to miss this! http://goo.gl/qe4xkZ
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Official Guide to Finding Mobile App Users
So you’ve got an amazing app to share with the world. That’s great. Only thing is - there are millions of other apps out there also trying to share the spotlight. How will you find the right folks to download and use your mobile app? Follow this guide to learn more: https://goo.gl/ZX4jtC #GoogleBestPractices
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Learn how to drive maximum value for your app from start to finish with Google and TUNE in a live webinar on September 29th. You don’t want to miss this! http://goo.gl/qe4xkZ
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Tính Tiền Nhanh's profile photoAdWords's profile photo
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+Rahul

Thanks for getting in touch with us! You can delete your AdWords accounts by going to the "Preferences" section under "Account settings". Find detailed steps here- https://goo.gl/eo6hPh

It would be really helpful if you could also elaborate on the issues that you were facing with Google Wallet so that I can share them with the product team. -Podd
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Last week at dmexco, Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, announced two ad innovations for apps and YouTube. Check out his blog post [http://goo.gl/fGVGiO] and watch his keynote [https://goo.gl/3Qmlao]
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黃小昆(zh554988)'s profile photo
 
要更新啦
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Get Google’s official Best Practices newsletter
Need tips and insights to improve AdWords performance? Whether it’s a quick video or recommendations on using a new feature, we hope to include the type of insights that make you better at doing what you do, all while getting you back to doing what you actually do. Sign up for the newsletter here: https://goo.gl/4lmcyn #GoogleBestPractices
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Ads that make the web work for your business
Introduction
The AdWords Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

We’re here to help answer your AdWords-related questions! Mention us weekdays 9am-8pm GMT and EST for answers. Meet the team: http://goo.gl/K7NqC
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