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AdWords

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Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we rolled out cross-device conversions over three years ago. Using that same technology, we’re introducing three new reports in the Attribution section of AdWords and new search benchmarks to provide deeper insight into device usage along the full search conversion path. Learn more: http://goo.gl/NT0ouq
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Check out Smart Bidding, our new name for conversion-based automated bidding in AdWords that reflects the powerful machine learning behind it. Learn how AdWords Smart Bidding works and the new innovations we have in store for it: http://goo.gl/j3jeEm
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AdWords
 
Hi there,

Smart Bidding is our new version of Conversion Optimizer. It does have the features of Conversion Optimizer but with a lot more upgrades. You can read more about it here: https://goo.gl/zymWRH

Hope this helps!

Best,
Po
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Join us next week, July 27th, at 10am PDT/1pm EDT for a Hangout on Air about understanding and avoiding Merchant Center account suspensions. This live event will be hosted by two members of our AdWords Team, and they will be taking live questions: 
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Nguyễn Trọng Thơ (SEO Master)'s profile photo
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Join the AdWords Team in 15 minutes for a Hangout on Air on understanding website suspensions: https://goo.gl/ZYaBt1
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Showcase your services and range of products with price extensions

Whether it’s weekend baseball tickets or temporary storage space, people want to know what their options are and how much they cost before deciding what to buy. That’s why we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost. Learn more: https://goo.gl/WKUdVy
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Thabo Makhobotloane's profile photo
 
👍👍
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AdWords

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New reporting insights arrive front and center in AdWords to help you monitor the health of your automated bidding: https://goo.gl/eYXwgP
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NỘI THẤT XUÂN HÒA's profile photoKevin Baker's profile photo
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great!

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AdWords

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The latest version of AdWords Editor is here! AdWords Editor 11.5 includes support for expanded text ads, import/export and simultaneous posting for multiple accounts, mobile app engagement ads, and much more. Learn more here: http://goo.gl/MgNEvF
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Simplifying conversion measurement: saying goodbye to "Converted clicks"

In order to simplify conversion measurement, ”Converted clicks” will soon be retired, with “Conversions” becoming the default way to measure valuable actions for your business.

“Converted clicks” is a limited way to measure the results from your ads because it is tied to a single click and it’s doesn’t lend itself to measuring behavior that spans multiple conversion events or multiple clicks. “Converted clicks” won’t be supported past September 2016.

If you’re already using “Conversions” for reporting and bidding, no action is required. However, if you use Target CPA or Enhanced CPC and your primary bid metric is set to “Converted clicks” at the present time, you should plan to update to “Conversions” by September 21st.

If you’re in need of updating, there are a few considerations as you make the change. Read here for more: http://goo.gl/G8eT6B
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Imported call conversions arrive in AdWords to allow you to go a step beyond call length and measure the true value of calls. Click here to learn more: http://goo.gl/r3TqIC
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Ricky Rezky Abdullah's profile photoJuliano Martinz's profile photoAdWords's profile photo
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AdWords
 
Hi Juliano, yes, the call conversion import feature is only available in countries where Google forwarding numbers are available. This article has more details on this new feature: https://goo.gl/HX7jOe -Mitch
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Cross-device conversions will soon be included in the Conversions column to give you a more accurate and complete view of performance. Learn more about this change and see how other advertisers are driving business success using cross-device measurement: https://goo.gl/Dh4m8E
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shreelekh wankhede's profile photoAndrew Berg's profile photoAdWords's profile photo
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AdWords
 
Hi Andrew, there are currently no updates about changing the "Total Conversion Value" metric and it will continue to exclude advanced conversion sources like cross-device conversions. -Mitch
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Introducing notifications and streamlined user management for manager accounts

If you manage multiple AdWords accounts, monitoring status and managing who can access which account can be a challenge. To make your life easier, we’re introducing notifications and “Administrative Owner” access for manager accounts (formerly known as MCC).

With manager account notifications, you can now quickly identify, prioritize, and take action on alerts and opportunities from across your managed accounts in one place. Alerts for accounts with the same issue type are grouped together, making it easy for you to simultaneously tackle issues that affect multiple accounts. Learn more about manager account notifications: https://goo.gl/3xKlNT.

Managed accounts can now give “Administrative Owner” access to manager accounts. With “Administrative Owner” access, a manager account can easily add, remove, and change access levels for users in the managed account at any time. Note that a manager account will automatically receive “Administrative Owner” access for any managed account that’s created underneath it. Learn more about “Administrative Owner” access: https://goo.gl/V4ByBM.
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Steve Aucoin's profile photo
 
GREAT CONTENT
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AdWords

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Join us next week, July 20th at 10am PDT/1pm EDT, for a live event about website suspensions.

This is the third event in our four-part series for agencies. We'll cover the most common website suspensions our support team encounters and how to avoid them. RSVP here to receive a reminder before the event starts: https://goo.gl/RRIxIC
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Syamsudin Mardiantho's profile photo
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tidak ada yg pasti didunia ini ya....?
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In their circles
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Ads that make the web work for your business
Introduction
The AdWords Google+ page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. Add our Google+ page to your circles for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on our ads products. 

We’re here to help answer your AdWords-related questions! Mention us weekdays 9am-8pm GMT and EST for answers. Meet the team: http://goo.gl/K7NqC