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3 in 10 Android mobile users blocked ads last month

With Adblock Plus having just released an Android app that allows users to restrict the ads delivered to their smartphones, this week’s final blog looks at current trends and numbers in this space.

Already, a significant section of the Android audience are using services like Adblock Plus on their other devices. Last month 29% say they used an adblocker in some form, while almost half say they have used one at some point in the past. Clearly, then, there was a significant Android audience waiting for the release of the Adblock Plus app.

http://g-web.in/1Q0Mzae
Already, a significant section of the Android audience are using services like Adblock Plus on their other devices.
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70% of Spotify users watching TVoD each month

Spotify has been under close scrutiny over the past few weeks, not just because of rumors that it will be reassessing its free, ad-supported offering but also due to its move beyond music into the booming industry of online video streaming.

Spotify’s announcement yesterday that it will integrate video clips into its platform marked its first moves into the world of video streaming. Should it decide to expand their video service further, the platform will be able to rely on an already enthusiastic user base. Currently, some 7 in 10 Spotify users say they are watching TVoD each month – 40% ahead of the global average. They are also more likely than others to be watching films online, viewing video clips and catching live TV on the web. What’s more, 33% say they are already paying for a TV/film streaming service each month.

http://g-web.in/1IRhYvh
Spotify’s announcement yesterday that it will integrate video clips into its platform marked its first moves into the world of video streaming.
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LINE is the fastest growing social/chat app

As we explore in our new GWI Social report, LINE was the fastest growing messaging/networking app over the last year – with the service seeing a 57% rise in active user numbers.

Facebook Messenger has also recorded strong increases as users have been pushed over from the main Facebook app.

Despite having a relatively small global footprint, Snapchat remains a key app to watch. It might have lost its title as the fastest-growing app of all – which it had held for the last few quarters – but it’s still seen a rise of 45% in the last year.

http://g-web.in/1ILPt2c
LINE was the fastest growing messaging/networking app over the last year – with the service seeing a 57% rise in active user numbers.
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YouTube is the “coolest” social platform for teens

That Facebook has an image problem among certain key demographics is clear. Ask all internet users to pick the “coolest” social network and Facebook is still top dog – not bad for a network which is more than a decade old. However, ask the same question to teens only (defined here as 16-19s) and Facebook’s rating tumbles dramatically. While 37% of all adults name Facebook as the “coolest” network, just 14% of teens agree. In fact, among this much-coveted and trend-setting audience, it’s YouTube that comes top.

Interestingly, Facebook-owned Instagram is the second “coolest” network for teens, giving more vindication for Facebook’s decision to purchase it. Zuckerberg and co. still have a challenge to overcome in the crucial messaging space, however, where Snapchat is notably ahead of either WhatsApp or Facebook Messenger.

http://g-web.in/1A2vA5e
Today we look at which social networks/apps are currently considered to be the “coolest” by internet users in the UK and US
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Half of Facebook’s users visit multiple times per day

As our data makes clear, Facebook might be the only network to have seen a drop in active usage over the last year, but it’s still the one with by far the most engaged audience: 1 in 2 of its active users say they use it more than once a day. That puts it almost 25-points ahead of second-placed Twitter.

Significantly, there’s also a strong age effect at work here: the younger a Facebook user is, the more likely they are to be using the service more than once a day.

http://g-web.in/1dZ5kyS
Facebook might be the only network to have seen a drop in active usage, but it’s still the one with by far the most engaged audience.
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¿Google+?
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4 Ways that Apple is Winning in China

Much has been written about Apple’s ambitions in China, where an affluent, mobile-first internet population has become a key target audience for the company.

It’s easy to see why Apple has its eye on China. This market can boast the highest smartphone ownership rates among GWI’s 33 surveyed countries (87%). What’s more, it has by far the largest number of smartphone owners (400m).

So, how is Apple doing in its quest to conquer a part of the Chinese tech market?

http://g-web.in/1H3IShB
Much has been written about Apple’s ambitions in China, where an affluent, mobile-first internet population has become a key target audience.
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WPP’s Data Alliance Inks Global Partnership with GlobalWebIndex

Data Alliance and GlobalWebIndex are excited to announce a global partnership to streamline access to rich digital consumer data for WPP companies.


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Snapchat, WeChat and Tumblr have the youngest audiences

In terms of mobile messaging tools, Snapchat has the youngest audience; a massive 84% of its users are under 35 (by way of comparison, the equivalent figures on WhatsApp and Facebook Messenger are 63% and 64%). WeChat and LINE can also boast that more than a third of their users are from the key 16-24 demographic, whereas a service like Skype has a much older audience – a result, in part, of it being popular as a family communication tool.

http://g-web.in/1B9o6bV
Today we draw on more findings from our new GWI Social report to look at the age profiles of audiences on five key networks/messaging services.
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1 in 4 interested in Facebook at Work

One of Facebook’s major focuses in recent quarters has been to re-engage existing users who may have started using other platforms. That’s one of the key reasons behind the development of Facebook At Work (with the healthy growth figures being posted by LinkedIn no doubt acting as a catalyst).

As we explore in our new GWI Social report, the prospects for the service look promising; overall, about a quarter of internet users in the UK and USA express interest in using it. This rises a little higher among Facebook active users, to 29%, and climbs still further to 31% among Facebook visitors. Tellingly, though, the highest percentage of all is recorded among LinkedIn users, at 49%. Clearly, Facebook will be hoping to attract some of this platform’s users to its own business offering.

http://g-web.in/1JMWy12
One of Facebook’s major focuses in recent quarters has been to re-engage existing users who may have started using other platforms.
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3 in 4 are visiting Facebook

As if often the case in the world of social networking, it’s all a question of definitions. Compare GWI’s data for Facebook visitors vs Facebook active users, and the results are pretty revealing. In fact, taking the last eight quarters as an example shows that visitation rates have been holding largely steady, whereas active usage has been trending downwards. Clearly, people aren’t necessarily leaving Facebook then, they’re just becoming less likely to interact with it in active ways – and hence, are less and less likely to think of themselves as active users, even if they’re still visiting the site.

That’s crucial in relation to Atlas – given that these visitors are logged in, they can still be served relevant ads accordingly, safeguarding Facebook’s major source of revenue. And if we bear in mind that more than 4 in 5 adult internet users outside of China currently have a Facebook account – and hence have handed over basic demographic information about themselves as well as a degree of behavioral data derived from their usage habits – the potential reach and accuracy of Atlas is impressive.

http://g-web.in/1PGdtE7
People aren't necessarily leaving Facebook, they are just becoming less likely to interact with it in active ways.
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Pinterest and Tumblr are the fastest growing social networks

As we explore in our new GWI Social report, there are some pretty clear patterns in evidence when it comes to growth in active users during the last year.

Of the biggest social platforms globally, Facebook is the only one to have seen a decline in the numbers who think of themselves as active users, with a 8% drop. Meanwhile, the chasing pack of YouTube, Twitter and Google+ have all experienced steady rises of between 7-13%.

But it’s the smaller and more specialized platforms which are growing at the quickest rates, with Pinterest (+97%) and Tumblr (+94%) recording by far the biggest and most impressive increases.

http://g-web.in/1JBl3xX
It is the smaller social platforms which are growing at the quickest rates, with Pinterest and Tumblr recording by far the biggest increases.
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Pinterest will undoubtedly become bigger than Facebook, at least in my mind. This should really tell you where you should advertise.
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9 in 10 Twitter users have a Facebook account

For this week’s final Chart of the Day, we draw on more data from our new GWI Social report to look at multi-networking behaviors among Twitter and YouTube users.

Although many still like to segment people as users of Facebook or Twitter or other services, the reality is that most digital consumers are now active across a wide range of platforms.

If we take Twitter users as an example, some 93% have an account on Facebook and over three quarters are members of YouTube or Google+. Similarly, look at YouTube users and about half of them are active on LinkedIn, while over 4 in 10 are using Instagram or Pinterest.

http://g-web.in/1FTBAOZ
Many like to segment people as users of Facebook or Twitter or other services, the reality is that most are active across a wide range of platforms.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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