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What Top Gear means for Amazon Prime

Last week, Amazon announced that it had won the bidding battle for the BBC’s former Top Gear presenters, with the trio set to host a new show on its Amazon Prime Video service.

After Netflix won huge audiences by producing original series such as House of Cards and Orange Is The New Black, Amazon will be hoping that the arrival of a Top Gear-esque show on Prime Video will deliver a much-needed boost to its service.

http://g-web.in/1JJIDeP
Amazon will be hoping that the arrival of a Top Gear-esque show on Prime Video will deliver a much-needed boost to its service.
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Justin Beer's profile photoFred Richards's profile photoEdgar Alejandro Villegas's profile photoDick Sowa's profile photo
 
It means I won't be watching it.
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2 in 3 Netflixers pay for their account

With our new Netflix Profile Report out today, our chart for Thursday examines how people are accessing the service in the UK and USA.

Across these two key markets, just over two thirds of users are currently paying for their Netflix account. Meanwhile, about a fifth say someone else pays and a tenth are on a free trial.

This trend is subject to notable demographic variation, however. By gender, similar numbers of men and women are paying for accounts but women are a little more likely to be using someone else’s login.

By age, 16-24s are significantly behind other groups when it comes to paying – a partial result of many in this bracket using accounts paid-for by their parents (40% say someone else is the payer, more than twice the figure in any other age group).

http://g-web.in/1IaELz8
With our new Netflix Profile Report out today, our chart for Thursday examines how people are accessing the service in the UK and USA.
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Why LINE Lite makes sense

Hot on the heels of Facebook Lite, LINE’s recent launch of its own light-weight messaging app confirms the importance of such services to emerging markets.

Currently available for Android devices only, LINE Lite clocks in at just 1MB and focuses solely on chat features (omitting the VoIP and social networking functions that the company’s primary app provides).

To date, LINE has been most successful in its home market of Japan as well as in places like Taiwan and Thailand (where over 50% of online adults are using it). Elsewhere, usage has typically been more modest but there are a handful of countries where the app has been making decent process. Many of these markets are among the first to get LINE Lite, including India, Mexico, Philippines, Saudi Arabia, South Korea and Vietnam. In many of these countries, about 10-15% are currently using LINE, giving it a decent foothold and the potential for expansion.

http://g-web.in/1Oyd5Ib
Hot on the heels of Facebook Lite, LINE’s launch of its own light-weight messaging app confirms the importance of such services to emerging markets.
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15% own a TV Streaming Device

For this week’s final Chart of the Day, we draw on data from our new Q2 2015 wave of research to look at ownership of TV streaming devices (devices like Apple TV or Google Chromecast that allow people to stream content to their television sets).

Globally, it’s now 15% who own a streaming device. From an age perspective, it’s 25-34s who have the lead; by gender, men are slightly ahead of women. Most predictably of all, the top income quartile are notably in front of the lower ones.

http://g-web.in/1SFNFtt
Globally, it’s now 15% who own a streaming device. From an age perspective, it’s 25-34s who have the lead; by gender, men are slightly ahead of women.
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Periscope ahead of Meerkat

For our midweek Chart of the Day, we look at results from our new Q2 2015 wave of research to compare the fortunes of Twitter-owned Periscope and potential Facebook-ally Meerkat.

Overall, it’s Periscope which has the (albeit slender) lead over Meerkat. But that both are being used by a tiny minority shows how much work needs to be done before this type of app captures the attention of the mainstream audience.

http://g-web.in/1KkRXV2
Today we look at results from our new Q2 2015 wave of research to compare the fortunes of Twitter-owned Periscope and potential Facebook-ally Meerkat.
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Is Music Streaming Coming to Facebook?

Rumor has it that Facebook is set to enter the music-streaming fray by announcing the development of its own service (and that this is one area where the network is likely to build its own offering rather than acquiring one of the already-established players).

Although it’s the battle between Apple Music and Spotify which has been dominating headlines, GWI’s data makes it clear why Facebook’s entry to this market could make such an immediate and substantial impact.

http://g-web.in/1fag6mp
Rumor has it that Facebook is set to enter the music-streaming fray by announcing the development of its own service .
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Why Snapchat added BuzzFeed to Discover

Snapchat hit the headlines again last week when BuzzFeed and iHeartRadio were added to its Discover feature at the direct expense of Yahoo and Warner Music Group.

With just eleven brand-owned channels available on Discover, the substitution of two relatively traditional names for these younger alternatives is a clear reflection of the type of content that Snapchat’s teen-dominated audience is looking for.

Interestingly, GlobalWebIndex’s Q2 2015 data shows that far more Snapchatters are monthly visitors to Yahoo than Buzzfeed. But it’s the index that matters hugely here: compared to the average internet user, Snapchatters might be almost 1.5x as likely to visit Yahoo but they are 3.8x as likely to be using Buzzfeed.

http://g-web.in/1M6idpy
Snapchat hit the headlines again last week when BuzzFeed and iHeartRadio were added to its Discover at the expense of Yahoo and Warner Music Group.
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The Demographics of Uber's US Users

After its recent clash with New York authorities, our midweek Chart of the Day looks at a new addition to the GWI survey, Uber.

In the US, 3% of online adults are using Uber at least once a month, giving the service over twice the number of users as rival service Lyft.

16-34s are the most enthusiastic Uber adopters. This age group makes up almost three quarters of Uber’s US user base, with only a small minority being from the 45-64 group.

http://g-web.in/1MtHzwB
After its recent clash with New York authorities, our midweek Chart of the Day looks at a new addition to the GWI survey, Uber.
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Why Airbnb is Expanding its Business Travel Program

Airbnb is getting serious about going after corporate customers. Following a year-long trial in the US, it recently announced a worldwide expansion for its Business Travel Program.

However, given Airbnb’s rather non-traditional reputation, will its new venture hold global appeal? New data from GWI’s Q2 2015 research suggests it could.

http://g-web.in/1D5HfBL
Airbnb is getting serious about going after corporate customers and they recently announced a worldwide expansion for its Business Travel Program.
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1 in 4 Spotify Users Pay for the Service

With the battle between Spotify and Apple Music firmly in the spotlight at the moment, Thursday’s Chart of the Day takes a look at Apple’s key target audience – those Spotify users who are currently paying to use the service.

Across the UK and USA, we spoke to just over 2,300 Spotify users for our Q2 2015 wave of research. Among this group, some 3 in 4 said they were using the ad-supported version of the service – making them a relatively hard group for Apple to lure over to its own paid-for offering. Apple will have much stronger hopes in relation to the 25% of Spotify users who are currently paying to use the streaming service.

http://g-web.in/1CRFSqN
With the battle between Spotify and Apple Music firmly in the spotlight at the moment, we take a look at Apple’s key target audience.
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Twitter versus Instagram

Instagram hit the news last week when it reported having 14 million users in the UK. Inevitably, this was followed by comparisons with Twitter, which it claimed to have overtaken globally at the end of 2014.

Currently, though, Instagram remains significantly behind Twitter in the UK. Our brand new Q2 2015 shows that Twitter has around twice the number of members, visitors and active users as its photo-sharing rival. Although Instagram can boast a younger user base, it still has some distance to cover before it can be considered a real challenger to more mainstream sites like Facebook, YouTube and Twitter.

http://g-web.in/1Jeo9e3
Last week Instagram reported having 14 million users in the UK. Inevitably, this was followed by comparisons with Twitter.
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Hi Faiinx, it is United Kingdom data :)
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Explaining Snapchat’s Tap-to-View Videos

In a recent set of updates, Snapchat made a pretty important change to the way its users are able to watch videos.

Previously, Snapchatters had been required to hold their finger on the screen of their mobile for as long as they wanted a video to play – a legacy of the shorter and less brand-oriented content that dominated in Snapchat’s earlier days. Now, users can simply tap once to view the piece of content in question, with the move designed to increase engagement with Snaps and Stories.

As Thursday's Chart of the Day this week shows, it’s a move that aligns very closely with the most popular behaviors and usage motivations for this audience. Look at their top five mobile internet activities, for example, and watching video clips is a very strong second; 72% say they do this each month (with 33% saying they watch branded videos specifically).

http://g-web.in/1JjF4Ym
In a recent set of updates, Snapchat made a pretty important change to the way its users are able to watch videos.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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