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What Facebook Messenger Learned from WeChat


Plans to evolve Facebook Messenger into a more comprehensive platform were the big reveal at this week’s F8 conference. But why is Facebook so keen to shake up Messenger? A quick look at the success of WeChat in China tells us all we need to know.

WeChat has clear ambitions to integrate almost all mobile transactions into its platform. Already, WeChatters in China can use the app to book hotels, pay bills, buy cinema tickets and, possibly most importantly, buy products. What’s more, GWI’s data shows that a mighty two thirds of WeChatters are currently purchasing products via their phones – making this audience much more likely to be doing this than their counterparts on other messaging apps.

http://g-web.in/1CU7dWY
Plans to evolve Facebook Messenger into a more comprehensive platform were the big reveal at this week’s F8 conference.
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Mobile web usage highest among Teens and Millennials

Today sees the launch of our Gen X and Baby Boomers audience reports, complementing those on Teens and Millennials released in recent weeks.

Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).

http://g-web.in/1IquGiY
Today sees the launch of our Gen X and Baby Boomers audience reports, complementing those on Teens and Millennials released in recent weeks.
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Smartphones have 1.73 users per device

As we discuss in our report on Internet Usage Trends, any notion that 1 device = 1 user simply does not reflect the ways in which internet users across the world are getting online. For each of the three most common internet access points – PCs/Laptops, Mobiles and Tablets – our data shows that device sharing is a widespread trend.

Even for mobiles – which are normally considered to be the most “personal” device – there’s a degree of sharing taking place in all of the countries we track

http://g-web.in/1Ow0N4W
As we discuss in Internet Usage Trends, the idea that 1 device = 1 user simply does not reflect the ways in which internet users globally get online.
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7 in 10 Facebookers clicked the ‘like’ button last month

While an impressive 70% of Facebookers have clicked the ‘like’ button in the last month, a much lower 33% of Google+ active users are hitting the +1 button. On Twitter, meanwhile, some 31% of active users are favoriting tweets – putting this activity outside the platform’s top 5 actions.

Facebookers are also more likely to be interacting with friends than active users of Google+ or Twitter. Last month, half of Facebook active users commented on a friend’s profile or photo; in contrast, only a quarter on Google+ commented on a status and a third on Twitter tweeted a friend.

http://g-web.in/1C43Ufk
his week’s final blog post looks at the top user behaviors on Facebook, Google+ and Twitter, a key part of our new Social Media Engagement report.
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YouTube has 3.5x more Visitors than Active Users

Our midweek Chart of the Day continues our look at GWI’s new Insight report – Social Media Engagement.

As well as tracking members and active users, GWI asks internet users whether they have visited various social platforms within the last month

Compare these ‘visitation’ figures to those for active usage and there are some important differences.

On Facebook, active usage rates are now below the 50% mark but it’s still about three quarters who say they visit the platform every month. This is a clear indication of the rise of Passive Facebooking.

http://g-web.in/1x0WWY2
YouTube has about 3.5x as many visitors (82%) as it does active users (24%). Clearly, many visit without logging in or even registering..
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Active usage down on Facebook, up on 7 other major networks

Our first blog this week previews data from GWI’s new trend on Facebook’s User Numbers.

Year-on-year, active user figures for the world’s ten biggest social networks show that Facebook was the only one which saw a decline (down six points between the two quarters in question). Twitter and Google+ held steady and all of the rest saw increases – with Instagram, Pinterest, Tumblr and Badoo posting particularly healthy rises.

http://g-web.in/1xgGuxG
Year-on-year, active user figures for the world’s ten biggest social networks show that Facebook was the only one which saw a decline.
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Millennials 3x as likely as Boomers to second-screen via mobile

With our full set of Generations reports now available to download on the Insight store – spanning Teens and Millennials to Gen X and Boomers – today’s blog post focuses on how second-screening behaviors vary by age.

For Millennials, mobiles are the clear first-choice and have a 20-point lead over second-placed laptops. The gap is much less pronounced for Gen X – where mobiles are just 7 points ahead – and the trend then reverses for Boomers, who remain more likely to dual-screen via a laptop. In fact, even desktops still outscore mobiles among the Boomers.

http://g-web.in/1EHrifI
With our full set of Generations reports now available on the Insight store today’s blog post focuses on how second-screening behaviors vary by age.
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It’s not hard to see why Snapchat is rarely out of the digital headlines at the moment.

According to GWI’s data, it’s the fastest growing social app out there. More than half of its users are aged 16-24. And among US teens, it’s more popular than either Facebook Messenger or WhatsApp.

But while these are pretty compelling insights for any planner, our blog post has three facts you really should know about Snapchat.

http://g-web.in/1BlxjO3
It’s not hard to see why Snapchat is rarely out of the digital headlines at the moment. According to GWI’s data, it’s the fastest growing social app.
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Over a quarter of the world’s internet users are aged 16-24

In some of the mature markets surveyed by GlobalWebIndex, internet penetration rates are nearing the 100% mark. But as we discuss in our new report on Internet Usage Trends, the equivalent figure in many fast-growth countries is yet to hit 60%; in some cases, it’s still to reach even 20%.

These trends have a profound impact on the demographics of internet users; broadly speaking, the lower the internet penetration rate, the more likely it is that a country’s internet population will show a skew towards young, urban and affluent users.

http://g-web.in/1HotxXU
As we discuss in our new report on Internet Usage Trends, internet penetration rates in our surveyed markets vary almost 100% to not even 20%.
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50% of Facebookers use it multiple times per day

One of the most important topics covered in GWI’s new Social Media Engagement report is how often networkers are using each platform.

Facebook emerges as the clear winner for this metric; exactly half of its active users say they access the service more than once a day, with a further quarter saying they use it daily.

http://g-web.in/1BBhodl
One of the most important topics covered in our new Social Media Engagement report is how often networkers are using each platform.
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Read our latest blog on the fastest growing social app of 2014, Snapchat, and coveted Teens demographic: 3 Things Planners Need to Know About Teens and Snapchat http://g-web.in/1xe4x5Z
It’s not hard to see why Snapchat is rarely out of the digital headlines at the moment. According to GWI’s data, it’s the fastest growing social app.
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Celeb Endorsements impact 1 in 4 Premier League Fans

To conclude our preview of GWI’s new Premier League Fans report, this week’s final post looks at the impact of celebrity endorsements on this audience.

Perhaps unsurprisingly, younger Premier League Fans are the most likely to be influenced by celeb endorsements, with the figures then dropping much lower among the oldest age group.

http://g-web.in/1L73wTl
To conclude our preview of our new Premier League Fans report, this week’s final post looks at the impact of celebrity endorsements on this audience.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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