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16-24s say mobile is their most important device

Not only are 16-24s the most enthusiastic users of smartphones but, as our newest research reveals, they are most likely to say that smartphones are their most important device for getting online. Close to half from this age group say this about their mobiles, with only a third of 16-24s identifying laptops as their favored device.

http://g-web.in/1orIOUP
Not only are 16-24s the most enthusiastic users of smartphones but, they are most likely to say that smartphones are their most important device.
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1 in 5 using voice search on mobile

GWI’s cross-device data on internet behaviors shows that using a search engine is still the most popular online activity; some 92% reported doing this in Q4 2015, with the figures remaining high across all age, gender, income and region breaks.

However, while the traditional search engine is set to retain its dominance for some time to come, there are signs that search behaviors are changing. With our long-term data showing consistent rises in the amount of time being spent online via mobiles each day (especially among younger users), it’s not hard to see why alternative approaches like voice search will have appeal.

http://g-web.in/20jLlfr
GWI’s cross-device data on internet behaviors shows that using a search engine is still the most popular online activity.
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Why Snapchat needs VoIP Calling

With rumors circulating of Snapchat developing VoIP functionality, today’s Chart of the Day looks at why Snapchat needs internet calling features.

Already, it’s 1 in 2 Snapchatters who are using a VoIP service each month, meaning this group is almost 50% more likely to be making phone calls over the internet. So clearly there’s a big demand among Snapchatters this function.

http://g-web.in/1nYRemm
With rumors circulating of Snapchat developing VoIP functionality, today’s Chart of the Day looks at why Snapchat needs internet calling features.
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6 in 10 Facebookers second-screen on mobile

With Facebook announcing positive Q4 earnings results yesterday, Thursday’s Chart of the Day looks at the potential impact for Zuckerberg and Co.’s latest initiative – the new Sports Stadium feature.

An impressive 85% of Facebook’s user base are already second-screening each month. What’s more, mobile is the most popular device for this activity, retaining a 19-point lead over second-placed laptops and a 37-point lead over tablets.

And with 1 in 2 Facebookers saying they watch the FIFA World Cup on TV and 4 in 10 watching the Summer Olympics, to take only two examples, it’s easy to see why this new conversation hub for sports fans could provide further growth in engagement by making the network one of the go-to places for online sports chatter.

http://g-web.in/23vF98D
With Facebook announcing positive Q4 earnings results yesterday, today we look at the potential impact of the new Sports Stadium feature.
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Can Deezer compete with Spotify?

The last year has seen big changes in the music streaming business. The launch of Apple Music brought one of the biggest tech names into the world of streaming, SoundCloud has edged ever closer to becoming a mainstream platform and, in the past week, Deezer secured a substantial investment while Spotify acquired two start-ups to expand its social and voice search functions.

http://g-web.in/1QCVG5j
The last year has seen big changes in music streaming including Apple Music and, in the past week, Deezer secured a substantial investment.
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37% of mobile users are blocking ads

For this week’s first Chart of the Day, we take a look at one of 2016’s most talked-about topics: mobile ad-blocking.

According to GWI’s latest wave of research, it’s a significant 37% of mobile users who say they’ve blocked ads on their mobile within the last month. That’s a pretty sizable number if you consider that these tools have only relatively recently come to the attention of consumers. It also shows just how keen users are to improve their mobile experience and to prevent their data allowances and battery lives from being drained.

http://g-web.in/1QnWrxd
For this week’s first Chart of the Day, we take a look at one of 2016’s most talked-about topics: mobile ad-blocking.
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Over 50% of 16-34s post reviews online

Globally, it’s almost half of internet users who are posting reviews about products or companies online each month. But as Tuesday’s Chart of the Day shows, people are more enthusiastic about passing on their opinions than receiving advice from others.

Age-based trends are particularly interesting here; while the youngest internet users are the keenest to share their experiences (some 58% of 25-34s are product reviewers), figures then decrease in line with age to just 1 in 3 among 55-64s.

http://g-web.in/20I9Msj
Globally, it’s almost half of internet users who are posting reviews about products or companies online each month.
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Top Online Activities among 16-24s

For our midweek chart, we look at the importance of mobiles to younger consumers by profiling some of this age group’s top online activities.

Currently, some 84% of 16-24s are accessing the internet via a mobile and, on average, they are online on their smartphones for well over 3 hours a day.

http://g-web.in/1QcglZj
For our midweek chart, we look at the importance of mobiles to younger consumers by profiling some of this age group’s top online activities.
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WhatsApp usage highest in LatAm

WhatsApp hit headlines last week when it announced it was dropping its annual subscription fee. In part, this move was driven by the service’s desire to make a real impact in fast-growth markets, where the charge may have been hindering uptake.

As this week’s final Chart of the Day shows, WhatsApp has already made substantial progress in LatAm and the Middle East where around two thirds of internet users are now WhatsApping. In contrast, North America has always been a problem for WhatsApp, with Facebook Messenger being the dominant messaging service.

http://g-web.in/1PJF2lx
WhatsApp hit headlines last week when it dropped its subscription fee. This move was driven by the desire to make an impact in fast-growth markets
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Can Deezer compete with Spotify?

The last year has seen big changes in the music streaming business. The launch of Apple Music brought one of the biggest tech names into the world of streaming, SoundCloud has edged ever closer to becoming a mainstream platform and, in the past week, Deezer secured a substantial investment while Spotify acquired two start-ups to expand its social and voice search functions.

http://g-web.in/1QCUXAZ
The last year has seen big changes in music streaming including Apple Music and, in the past week, Deezer secured a substantial investment.
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Mobile ad-blocking led by men and 16-34s

For Tuesday’s chart, we continue our look at mobile ad-blocking by focusing on this audience’s demographics.

As you might expect, it’s younger consumers who are at the forefront of the trend – with over 40% of mobile users aged 16-34 saying they’ve blocked ads during the last month. Figures then fall with each successive age group, reaching (a still not insignificant) 20% among 55-64s.

http://g-web.in/1QploZ1
For Tuesday’s chart, we continue our look at mobile ad-blocking by focusing on this audience’s demographics.
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Ad-blocking jumps by 10%

For this week’s final Chart of the Day, we take stock of the most recent figures for ad-blocking – a behavior which has barely been out of the headlines in recent months.

Concern among media and content providers about the impact of this behavior on revenue streams will be heightened by GWI’s Q4 research. After being relatively stable for the last year or so, our latest numbers show a significant quarter-on-quarter increase in ad-blocking – with those saying they do this on their main computer having increased by about 10% to approach the 40% mark.

http://g-web.in/1PIJYBd
Today we take stock of the most recent figures for ad-blocking – a behavior which has barely been out of the headlines in recent months.
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Have them in circles
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shelby downing's profile photo
Bron Falkenberg's profile photo
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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