Profile

Cover photo
52,111 followers|3,923,435 views
AboutPostsPhotosVideos

Stream

GlobalWebIndex

Shared publicly  - 
 
50% of Facebookers Reading News Articles on Network

"Facebook grabbed the headlines again last week when it revealed ‘The Facebook Journalism Project’- marking its attempt to establish strong ties between Facebook and the news industry. Today’s Chart of the Day illustrates why it makes absolute sense for Facebook to affirm its commitment to journalism."

http://g-web.in/2jCwySM 
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
GlobalWebIndex’s New Attitudinal Segmentation

"GWI’s new segmentation (find out more here - http://g-web.in/2iAXfrh) assigns respondents to various groups based upon their attitudes, ranging from world-views and self-perceptions right through to their purchasing preferences and relationships with technology."

http://g-web.in/2jZicIm
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
1 in 10 in North America Now Own a Smart Wristband

"The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s Consumer Electronics Show in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities."

http://g-web.in/2iE5Sjd
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
The Future Of Free Is Social

"Consumers are spending more time each year on social networks and on mobile devices, they are (relatively) happy to engage with brands in social contexts when the value exchange is clear"

http://g-web.in/2j4edeB
2
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
Understanding The Mobile-Only Consumer

"With each quarter that passes, more people have a smartphone, they spend longer on them each day and they use them to undertake a greater number of their online activities."

http://g-web.in/2j44t3M
3
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
Should Brands be Investing in Tech Gimmicks?

"Those cutting-edge tech products will always appeal to a certain number of consumers – those who are tech-savvy and interested in trends – but the benefits could be replicated by a smartphone app that’s much cheaper and more usable."

http://g-web.in/2jmpoit
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
What Every Entrepreneur Should Know About Social Selling

"According to GlobalWebIndex, the top 5 reasons why people use social media are to: stay in touch, stay up-to-date, kill time, be entertained and share opinions."

http://g-web.in/2jnRF8G
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
1 in 10 North Americans wear a smart wristband, what now?

"Still think wearables are a dying technology? Think again. A new study from GlobalWebIndex shows that 1 in 10 North Americans own a smart wristband."

http://g-web.in/2k3MTwe 
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
60% of US Snapchatters Use the Service Daily

"In our Trends 17 report (download here - http://g-web.in/2jvGr46) we discuss how WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency. Indeed, on a global scale 8 in 10 WhatsAppers are engaging at least daily, whereas the corresponding figures for some other messaging services can be rather lower."

http://g-web.in/2iDBIJp
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
Top Reasons for Brand Advocacy among 16-24s

"With almost half of 16-24s posting a review of a product or company online in the last month, there’s certainly a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?"

http://g-web.in/2inUPqJ
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
Facebookers Listen to Online Radio/Music for 40 Minutes a Day

"Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. And as today’s Chart of the Day highlights, there is real potential for this new feature to take off."

http://g-web.in/2jb57ia
1
Add a comment...

GlobalWebIndex

Shared publicly  - 
 
The Impact of YouTube Red in the USA

"With Google reportedly planning to launch its subscription service YouTube Red in the UK in the coming year, today’s Chart of the Day takes stock of how the relatively young service is performing in the US."

http://g-web.in/2j5QyfP 
1
Add a comment...
Story
Tagline
The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

Find out more:
Twitter
SlideShare
Linkedin
Wikipedia
Contact Information
Contact info
Phone
+44 (0) 2077311614
Email
Address
3 Dorset Rise London EC4Y 8EN