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1 in 3 Euros viewers will watch coverage online

With the UEFA Euros coming up next month, this week’s final Chart explores how the development of online sports coverage will impact this major tournament. Globally, it’s 4 in 10 online adults who say they watch the Euros on TV or online, placing it among the top 5 most popular sporting competitions tracked by GWI. As yet, TV remains the clear choice for this, with 3 in 4 tuning in this way. But there’s a not-insignificant 37% who say they will be watching some games or coverage online.

http://hubs.ly/H037x0G0 #GlobalWebIndex #chartoftheday 
With the UEFA Euros coming up next month, this week’s final Chart explores how the development of online sports coverage will impact this major tournament.
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Americans watch the most broadcast TV

It’s clear that linear TV still retains a central role within the daily media portfolios of most internet users. Globally, the average online adult is devoting over two hours per day to broadcast TV, representing over a fifth of their daily media time. And as our chart makes abundantly clear, broadcast TV is particularly important to US consumers – in this market, close to 3 ½ hours are spent watching linear TV each day.

http://hubs.ly/H036dsN0 #GlobalWebIndex #chartoftheday 
To mark the launch of GWI’s newest set of Market Reports, our mid-week Chart of the Day looks at which countries are leading the way for broadcast TV viewing.
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Half of internet users watch the Olympics

With the Rio 2016 Olympics fast approaching, today’s Chart illustrates the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers. Already, half the world’s online population say they watch the Summer Olympics on TV or online – a figure we can expect to increase during the period of the competition itself. That also means the Olympics is the most popular global sporting competition/league among the 30 tracked by GWI.

http://hubs.ly/H035lDY0 #GlobalWebIndex #chartoftheday 
With the Rio 2016 Olympics fast approaching, today we illustrate the global popularity of this competition and how people are choosing to engage with the games.
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Spotify Users watch over 1 hour of online TV daily

Spotify’s latest expansion will see it producing original video content alongside its music streaming offerings. Our data makes it clear why this decision to diversify could seriously benefit the music streaming service. Currently, Spotify users are dedicating an average of 1.17 hours to online TV each day, putting them almost half an hour above the average internet user for this metric. What’s more, virtually all of them are watching video clips online and they are 60% more likely to be using an online TV/film subscription service (3 in 4 do).

http://hubs.ly/H033yzW0 #GlobalWebIndex #chartoftheday
With Spotify set to produce original video content. Our data makes it clear why this decision to diversify could seriously benefit the music streaming service.
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WhatsApp ahead of Facebook for usage frequency

Our midweek chart shows that, among Facebook's four services, it’s now WhatsApp which users are turning to the most frequently of all. On Facebook itself, 3 in 4 users report logging in at least daily. That puts it notably ahead of Facebook’s other fully-fledged social network Instagram, where only about half are doing this. But what’s most striking is the engagement levels seen for WhatsApp; some 8 in 10 WhatsAppers report using the messaging service at least once a day, giving it an edge over Facebook and a clear lead over Messenger and Instagram.

http://hubs.ly/H031Zgx0 #GlobalWebIndex #chartoftheday 
Facebook continues to reign over the social media landscape, but among its four services, it’s now WhatsApp which users are turning to the most frequently of all.
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4 in 10 Amazon visitors share videos online

With the rise of online video being one of the key digital stories of the last few years, it’s no wonder that Amazon is trying to grab a bigger slice of the action with its recently announced Amazon Direct Video (a service which will host a range of user-uploaded content). Across the US, UK, Japan and Germany (four of Direct Video’s first markets), it’s some 90% of Amazon Users who are regularly watching video clips online. In addition, a not insignificant 4 in 10 say they are uploading videos, indicating that there’s no shortage of people willing to share their own content on the web.

http://hubs.ly/H030F-z0 #GlobalWebIndex #chartoftheday
Following the launch of Amazon Direct Video, today's Chart of the Day looks at online video consumption habits among Amazon Site Visitors.
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4 in 10 use social media to keep up with news

Beyond staying in touch with friends and filling up spare time, keeping up with news/current affairs is in fact the most important motivation for using social media across GWI’s 34 markets. 4 in 10 internet users cite this globally, with those in LatAm and the Middle East & Africa being particularly enthusiastic about getting their news from social platforms.

http://hubs.ly/H036-M30 #GlobalWebIndex #chartoftheday
For Thursday’s Chart of the Day, we explore the growing importance of social media as a source of news content.
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What Amazon Video Direct tells us about the future of video

Amazon’s latest venture – Amazon Video Direct (AVD), a service that allows users to upload and monetize their own videos – has confirmed online video’s status as the story of the moment. But upon launching, the interpretations of AVD were mixed: would it compete with YouTube? Or would it compete with Netflix or HBO? Indeed, the multi-faceted nature of AVD is quite unlike anything we’ve seen before, and it can tell us a lot about the future of online video.

http://hubs.ly/H0363kc0 #GlobalWebIndex #Amazon #Video
Amazon Video Direct – a service that allows users to upload and monetize their own videos – has confirmed online video’s status as the story of the moment.
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TV ads remain most impactful advertising channel

GlobalWebIndex tracks 20+ brand discovery channels across our 34 different markets, with this week’s first chart showing that TV ads remain the most powerful among them. There are age-based trends to note here, however. If we take the US as an example, the impact of TV ads increases in line with with age – with over 60% of 55-64s saying they hear about brands via this route compared to just over a third of 16-24s.

http://hubs.ly/H034H_X0 #GlobalWebIndex #chartoftheday
GWI tracks 20+ brand discovery channels across our 34 different markets, with this week’s first chart showing that TV ads remain the most powerful among them.
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Felim McGrath's latest blog for @mediabrief - Four reasons Facebook is, and will remain, king

http://hubs.ly/H032H8Z0 
The reality is that Facebook is, and will remain for some time, the king of the social media industry. Here’s four reasons why.
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Twitch users networking for 3+ hours daily

As today’s Chart shows, Twitch’s latest expansion of its social networking functionality – introducing a ‘friends’ feature and private messaging – is likely to resonate strongly among its young and highly digitally-engaged audience. Almost half of Twitch’s users can be classified as heavy social networkers, with the average Twitch user in fact devoting more than 3 hours daily to this. Much of this time may be being spent on other networks but Twitch’s moves to expand social offerings on its site gives users another strong incentive to stay engaged with the platform for longer periods

http://hubs.ly/H031p0X0 #GlobalWebIndex #chartoftheday 
Twitch’s latest expansion of its social networking functionality – ‘friends’ – is likely to resonate strongly among its young and digitally-engaged audience.
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1 in 10 using SoundCloud in the USA

As SoundCloud launches its Go service in the UK and Ireland, this week’s final Chart looks at the competition it faces from Spotify in three key markets. Currently, Spotify is still top dog with between 17-19% using it each month across the US, UK and Ireland. SoundCloud is some way behind, with a gap of over 10-points between the two services in the UK and Ireland. However, this does narrow to 7-percentage points in the US, where the service enjoys higher-than-average engagement among the key 16-24 demographic.

http://hubs.ly/H02_Dd60 #GlobalWebIndex #chartoftheday
As SoundCloud launches its Go service in the UK and Ireland, this week’s final Chart looks at the competition it faces from Spotify in three key markets.
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Have them in circles
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Matteo Lugato's profile photo
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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