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Why Facebook is Introducing a New Photo Uploader

With Snapchat now the leading messaging app among American teens – as well as performing strongly in places like Canada, Australia and much of Western Europe, Facebook’s new photo uploader can be seen as an attempt to win back some of the activities that have migrated to Evan Spiegel’s app. Indeed, as our chart for Tuesday shows, Snapchat users are some of the most likely of all to be uploading photos: they have a 10-point lead over Facebookers and are more than 20-points ahead of all internet users.

http://g-web.in/1Ju8sQT
Facebook’s new photo uploader can be seen as an attempt to win back some of the activities that have migrated to Snapchat.
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Why 3V will work for Snapchat

Snapchat has made little effort to disguise its desire to monetize rapidly. And with such a young audience (almost 85% of Snapchatters are 16-34), the platform has an obvious appeal for advertisers who are hoping to target this key demographic.

Snapchat’s latest emphasis on ‘3V’ (vertical video views) is a clear attempt to mark itself out from its competitors, and one which is very much in line with the behaviors of its users: last month, a third of Snapchatters watched a branded video online (making them 70% more likely than the average internet user to be doing this).

http://g-web.in/1Rtkw3P
Snapchat’s latest emphasis on ‘3V’ (vertical video views) is a clear attempt to mark itself out from its competitors.
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How many Badoo users pay to use dating sites?

Despite being around since 2006, it’s only recently that Badoo has started to make a serious impact in terms of both brand recognition and user engagement. In fact, GWI’s data shows that, over the last year, Badoo has almost doubled the number active on the site.

Users aren’t restricting their online dating activities to this network alone, though. Some 18% of the service’s users say they regularly use location-based dating apps as well. And it’s perhaps no surprise to see that Badoo users are more than twice as likely as the average person to have visited an online dating site in the last month.

http://g-web.in/1ddOBqE
It is only recently that Badoo has started to make a serious impact in terms of both brand recognition and user engagement.
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Why Facebook is tracking time spent on newsfeeds

Last week, Facebook announced that it will start monitoring how long people spend looking at individual items in their newsfeeds – with its algorithm then evolving to show more of the “content that matters to you”.

According to the company, “in many cases, just because someone didn’t like, comment or share a story in their News Feed, [it] doesn’t mean it wasn’t meaningful to them. There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it.”

Stories will be up-weighted in importance if a user spends a greater period of time looking at them compared to other things on their newsfeed, and will provide the social networking giant with a new way of identifying which content is generating the most engagement.

http://g-web.in/1BwQ9HG
Last week, Facebook announced that it will start monitoring how long people spend looking at individual items in their newsfeeds.
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7 in 10 Snapchatters use Facebook Messenger too

Multi-app usage is absolutely normal when it comes to the messaging; just as we’ve seen multi-networking proliferate – whereby people are maintaining accounts on a wide range of networks – so the same trend is in evidence here. Take a service like Snapchat and more than 7 in 10 of its users are active on Facebook Messenger too. More than 50% of Snapchatters are also WhatsAppers.

http://g-web.in/1N5sXBT
Multi-app usage is absolutely normal when it comes to the messaging and we will look at the multi-messaging behaviors among the Snapchat audience.
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80% of Facebookers use mobile chat apps

Across some of the most important networks globally, it’s a minimum of 8 in 10 active users who say they are also mobile instant messengers. It’s a behavior which peaks among Instagram’s young audience, and it’s one that’s very much in line with the move towards multi-networking (whereby behaviors are becoming more specialized as people begin to favor certain platforms for particular activities).

http://g-web.in/1BfV4go
Across some of the most important networks globally, it’s a minimum of 8 in 10 active users who say they are also mobile instant messengers.
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Why Messenger No Longer Requires a Facebook Account

Last week, Facebook announced that people would no longer need a Facebook account in order to use its Messenger service.

In a clear move to boost users numbers further – and hence, to maximize the new revenue streams it has been exploring on Messenger – Facebook will be hoping to attract those who have still not signed up to the service as well as those individuals who have left the social network in recent years.

In a market like the US, it’s relatively hard to find people who fall into either of these groups; 8 in 10 Americans have an account and, of those that don’t, the majority are over 45. What’s more, only 3% of this group say they use chat apps.

http://g-web.in/1GVbhXv
Last week, Facebook announced that people would no longer need a Facebook account in order to use its Messenger service.
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Why Lightning Will Give Twitter a Boost

Project Lightning is one of a number of new initiatives announced by Twitter since the news of Dick Costolo’s departure became public.

The service will provide curated content which ties in with high-profile events and which has been sourced from Twitter, Vine and Periscope. Significantly, though, Lightning will be available for both logged-in active users as well as logged-out visitors, with the latter being an increasingly key audience for Twitter as it seeks ways to boost its audience numbers.

http://g-web.in/1LrvXuo
Twitter's Lightning will provide curated content which ties in with high-profile events and which has been sourced from Twitter, Vine and Periscope.
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Why Twitter is Introducing Dedicated Pages

Recently, Twitter announced that it was developing “Dedicated Pages” in order to enhance its e-commerce credentials.

Designed to make it easier for users to look at items they are interested in buying, the pages will feature product-relevant images, videos and information, as well as details of how to make a purchase.

Today’s chart makes it clear why this is likely to resonate strongly among its user base. Overall, over 70% of active users on Twitter are purchasing items online each month. Still more are using the web to look for products. In both cases, that puts them notably ahead of the average.

http://g-web.in/1ddnlIU
Overall, over 70% of active users on Twitter are purchasing items online each month and even more are using the web to look for products.
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Young Americans most likely to be Cord Cutters

Our data shows that it’s already a significant 1 in 20 internet users around the world who have decided to cut the cord – that is, they are paying for a TV/film streaming service but not for a cable/satellite TV subscription.

Considering the short period of time that cord cutting has been a viable alternative, it’s clearly important that 5% are choosing online over traditional TV. What’s more, the demographic profile of this group suggests that this trend will become more prominent in the years ahead.


http://g-web.in/1MOS23o
Our data shows that it’s already a significant 1 in 20 internet users around the world who have decided to cut the cord.
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Top markets for WhatsApp, Snapchat and WeChat

A service like WhatsApp is typical of the 15 or so chat apps we track globally in that fast-growth nations tend to dominate the top 10. South Africa posts the highest figure of all, on an impressive 68%, but Malaysia, India and Mexico are not far behind. That’s a result of online populations in these countries being skewed towards young, urban and affluent demographics, who are at the very forefront of smartphone usage.

http://g-web.in/1IknMd6
For our midweek chart, we preview more data from GWI’s new Mobile Messaging trend to look at the top markets for three of the leading chat apps.
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Mobile messaging tools now used by 75%

To mark the release of our new Mobile Messaging trend, our first blog this week looks at the rise of messaging behaviors over the last few years.

Back in 2012, it was already close to 60% of online adults who said they had used a mobile instant messaging service within the last month; fast-forward to 2015 and that number has risen to 75%. Convert these percentages into audience sizes and the rate of growth is even more impressive: since 2012, we’ve seen a 39% increase in the numbers who are using these tools.

http://g-web.in/1cW1xBl
To mark the release of our new Mobile Messaging trend, our first blog this week looks at the rise of messaging behaviors over the last few years.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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