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Mobile-First vs Mobile-Heavy Users

Our research shows that it’s over 40% of internet users who are Mobile-First, picking mobiles as their most important device and spending at least 30 minutes on these devices each day. Unsurprisingly, there are important regional variations at work here; APAC (51%) and the Middle East (50%) are at the absolute forefront, posting over double the figures of North America and Europe (where older populations remain much more wedded to PCs and laptops).

http://g-web.in/2af0oWC 
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2 in 3 Using the Facebook App

Outside China, almost 2 in 3 online adults are now engaging with the app each month (around double the figure we saw back in early 2013). The rise of smartphones has been a key driving force here; with “filling up spare time” being one of the most popular reasons for using social media, it’s clear that many users are dipping in and out of the service throughout the day.

http://g-web.in/2au048m 
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1 in 3 Interested in Using Drones

As Facebook finishes its first test of the Aquila internet drone, Tuesday’s chart illustrates that 1 in 3 internet users globally are already interested in using this type of tech in the future.

http://g-web.in/2a6Nf1E 
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Over 40% in North America Using Windows 10

Almost a year on from Microsoft’s release of Windows 10, the success of its latest operating system is clear in the high levels of uptake seen in our data.

http://g-web.in/29Rr273
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A free upgrade, reportedly forced on some, only 40% take it in the first year, and that's a success?

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Instagram Membership Approaches 50%

Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And as our mid-week Chart of the Day shows, the platform shows no signs of slowing down in 2016.

http://g-web.in/29Tvirg
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Chase Buckle's latest blog - Can Social Ads Replace Online Ads?

As social media continues to command ever larger slices of advertising budgets, many are asking the question - do social ads have the capacity to replace online ads? Certainly, the potential reach of social ads is undeniable - globally, it’s over 90% of online adults who are using social media and social networking is now taking up 30% of total daily online media time.

http://g-web.in/29RPVyT 
As social media continues to command ever larger slices of advertising budgets, many are asking - do social ads have the capacity to replace online ads?
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28% block ads out of frustration

One common argument to date has been that ad-blocker users are worried about their privacy or over-personalization of ads. This is confirmed by our data, where close to a fifth of internet users can be classified as “Privacy Ad-Blockers” – those blocking ads because they don’t like personalized ads or because they worry about them compromising their online privacy.

http://g-web.in/2ajZk2y 
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Our fascinating Brexit Infographic: Remainers and Leavers - a Digital Profile is now downloadable for free.

http://g-web.in/2aej3DA
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2 Hours Per Day Spent on Social Media & Messaging

Our first Chart of the Day this week confirms just how important social media remains within the daily online habits of internet users – with an average of close to 2 hours being devoted to networking and messaging each day. That translates to about 1 in every 3 minutes spent online.

http://g-web.in/2anDvSP
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Forbes with the help of GWI data - Maybe YouTube Isn't Music's Boogie Man After All

Artists, bands and record labels have issued an all-out assault on YouTube this year over a variety of issues that mostly stem from what they consider to be low royalty payouts. The problem is, while it’s likely that many of the presumptions leading to the attacks have a basis in reality, their conclusions may be premature.

http://g-web.in/2afl8xX #GWI
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Facebookers More Likely to Share Photos on WhatsApp

The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as our new Passive Networking report highlights, one of the most important aspects to this has been the migration of sharing from social networks to messaging apps.

http://g-web.in/29Wh0pR
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Only 15% Paying For Mobile Games

Pokémon Go has barely left the headlines over the last few days, causing many to wonder how Nintendo plans to monetize its most recent phenomenon. Indeed, as today’s chart shows, it might be 6 in 10 internet users who are playing games on their smartphones but it’s significantly less who are willing to pay for the experience.

http://g-web.in/29IP9bq 
Pokémon Go has barely left the headlines over the last few days. 6 in 10 internet users play games on their mobiles but significantly less are willing to pay.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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