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Why Google Displaying Tweets is Good for Brands

After a successful trial on mobile, Google has announced that it will begin displaying tweets in desktop search results. Drawing on data from our new GWI Brand flagship report, this week’s final Chart of the Day examines why this is good news for brands.

Search engines remain the No.1 product research tool for internet users. Almost half say they use them when looking for information on brands, making them more important than online reviews and putting them significantly ahead of price comparison sites and social networks.

http://g-web.in/1N7mrw9
After a successful trial on mobile, Google has announced that it will begin displaying tweets in desktop search results
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A Quarter of Daily TV Viewing Now Done Online

As Netflix and Amazon Prime Instant Video prepare to launch in Japan, today we preview data from our new Digital vs. Traditional Media Consumption report.

Linear TV remains the most important route for internet users looking for TV content, with the amount that people are watching having held steady over the last few years (with clear peaks among older age groups and in mature markets). Nevertheless, the role that online plays in the TV viewing habits of web users is growing steadily. Since 2012, the amount of daily time it captures each day has grown by 29% to hit 0.74 hours.

http://g-web.in/1KHoSVT
Online TV now accounts for roughly 1 in every 4 minutes of viewing and the figure rising still among younger age groups and in fast-growth markets.
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Why Facebook Notes Could Challenge Tumblr

Facebook’s blogging platform – Notes – has been around since 2006 but has never made the impact that Zuckerberg & Co. wanted. At the same time, networks like Medium and Tumblr have become the go-to sites for blogging.

Now that Facebook is testing an update to the blogging platform, this week’s final Chart of the Day asks what Tumblr has to fear from a revamped Notes.

http://g-web.in/1JpWntx
Facebook’s blogging platform – Notes – has been around since 2006 but has never made the impact that Zuckerberg & Co. wanted.
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Prospects for Samsung Pay

Hot on the heels of Apple Pay, Samsung has become the latest big name to enter the mobile payment fray – introducing a mobile wallet service for users in South Korea (with the US, UK, China and Spain next on the list to receive it).

As with Apple Pay, which is limited to the newest iPhone and iPad models, Samsung Pay will operate on just a handful of the firm’s latest handsets (including the S6). That’s a challenge for Samsung given the impact that the iPhone 6 has had on sales of other smartphones during 2015.

http://g-web.in/1fFZB1f
Samsung has become the latest big name to enter the mobile payment fray – introducing a mobile wallet service for users in South Korea.
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Why Kik and WeChat are Perfect Partners

ast week, Tencent announced that it had purchased a stake in Kik Messenger, suggesting that many of the functions on Tencent-owned WeChat could soon be coming to Kik.

On both sides, it’s a move which makes a lot of sense. For Kik, it can draw on Tencent’s experience of introducing features which appeal to a young user base (42% of Kik users are aged 16-64, rising to 56% in the key market of America). M-commerce will be central to this; Kik users are just as likely as WeChatters to be buying products via a mobile and actually have a lead when it comes to mobile-based product research.

http://g-web.in/1Jrs9De
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Why Rdio is Moving into Online Radio

As we discuss in our new GWI Entertainment report, Rdio has some way to go before it can challenge the big names in music streaming. Even in its home market of the US, only 4% of online adults are monthly users of the service – compared to 26% who use Pandora.

Rdio’s recent partnership with more than 500 US live radio stations is a clear attempt to mark itself out from the competition. And starting in the US is a smart move: internet users in North America are the biggest consumers of radio in both its traditional and online forms.

http://g-web.in/1PlZ40J
Rdio has some way to go before it can challenge the big names in music streaming. Even in the US, only 4% are monthly users of the service.
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TV viewing habits among Facebookers

With more and more major TV shows previewing clips on Facebook before premiere, today’s chart examines viewing behaviors among the network’s active users.

Last month, almost half of those active on Facebook watched TV on-demand, while a smaller but still significant group streamed live TV online (37%). What’s more, the vast majority watched a video clip.

http://g-web.in/1N5cm2M
With more major TV shows previewing clips on Facebook before premiere, today’s chart examines viewing behaviors among the network’s active users.
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Prospects for YouTube Gaming

Considering that 8 in 10 online adults outside of China visit YouTube each month, the potential audience for the long-awaited YouTube Gaming is vast.

What’s more, the gaming habits of the site’s audience show that this new venture has strong prospects. Currently, 7 in 10 YouTube visitors are gaming on their PCs or laptops, while 65% are using smartphones. Also key are the 4 in 10 YouTube visitors who are console gamers (20% ahead of the global average).

Perhaps most important of all is that just 9% of YouTube visitors do not play games – a stat which underlines just how big the YouTube Gaming audience could be.

For a more in-depth look at YouTube and its visitors, read our YouTube Profile report.

http://g-web.in/1JJMUdE
Considering that 8 in 10 online adults outside of China visit YouTube each month, the potential audience for the long-awaited YouTube Gaming is vast.
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GAMMING
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1 in 5 WhatsAppers using iOS

As WhatsApp begins extending support for its web client to iOS, Thursday’s chart looks at which OS are most popular among WhatsApp’s user base.

Android is the clear leader here. Helped by WhatsApp’s popularity in fast-growth markets (where Android tends to post its best figures), Google’s OS can claim that 3 in 4 WhatsAppers are Android users.

http://g-web.in/1EmbrcO
As WhatsApp begins extending support for its web client to iOS, Thursday’s chart looks at which OS are most popular among WhatsApp’s user base.
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Vlogs are the least effective brand discovery channel

With vlogs likely to face tighter regulations in terms of product promotion, today’s chart draws on data from our new Audience Report to question how effective they are in terms of advertising.

Among the 1 in 4 internet users who say they regularly watch vlogs, the continued influence of traditional advertising channels is clear to see. Overall, 6 in 10 vlog watchers say they find brands through online, TV and radio advertisements. Search engines are also key here, with half finding brands this way.

http://g-web.in/1Jtg2Wm
With vlogs likely to face tighter regulations in terms of product promotion, we question how effective they are in terms of advertising.
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How many internet users are blocking ads?

For Thursday’s Chart of the Day, we preview research from our new GWI Entertainment flagship report to look at the impact of ad-blocking software.

The ad-supported models that many online entertainment services employ have been facing a tough challenge from the spread of ad-blocking software. While some platforms refuse access to internet users who deploy them, it’s difficult to just ignore the 3 in 10 online adults who say they are doing this – especially as it’s the youngest internet users who are leading this trend.

http://g-web.in/1LmAb74
The ad-supported models that many online entertainment services employ have been facing a tough challenge from the spread of ad-blocking software.
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Trop de publicités (surtout débiles, intrusives et non contextuelles) tuent la pub donc pour moi c'est vive les bloqueurs ! (j'utilise mes listes blanches sans difficulté pour les sites corrects du genre NextINpact et même si je suis abonné)
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Why Facebook Should Launch a News App

Barely a week goes by at the moment without a rumor about some sort of new feature or app that Facebook is said to be developing – hardly a surprise now that the social networking giant has reached saturation point in many markets and thus needs new ways to engage it members.

One of the most recent rumors suggests that Facebook is creating a stand-alone news app that will allow select media publications to send customized alerts about breaking news stories.

http://g-web.in/1TQ7a2U
One of the recent rumors suggests that Facebook is creating a stand-alone news app that will allow publications to send alerts about news stories.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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