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GlobalWebIndex

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Apple is the top smartwatch brand in the UK and US

With the anniversary of the Apple Watch coming up over the weekend, today’s chart looks at the impact of this device in the UK and US. Apple has a proven track record of entering already-established marketplaces and building up dominance. And it seems to be a case of history repeating itself in this sector; one year on from its release and GWI’s data shows that Apple’s watch is the brand of choice for 4 in 10 smartwatch owners in the UK and USA (giving it a narrow lead over major rival Samsung, despite the latter’s longer time in the market).

http://hubs.ly/H02QFNz0 #GlobalWebIndex #chartoftheday
With the anniversary of the Apple Watch coming up over the weekend, today’s chart looks at the impact of this device in the UK and US
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1 in 4 Interested in Purchasing a PS4

Hot on the heels of Sony’s recent announcement about the ‘PlayStation Neo’, Tuesday’s Chart explores which of the major console brands currently generates the most interest among consumers. In terms of ownership, last-gen consoles still rule the roost; PlayStation 3 scores the best figures (1 in 8 have access to one), with Nintendo Wii and the Xbox 360 then following. But look at future purchase consideration and it’s the PlayStation 4 which moves to pole position.

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With Sony’s recent announcement about the ‘PlayStation Neo’, we explore which of the major console brands currently generates the most interest.
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1 in 3 use social networks for product research

With Facebook’s recent announcement of integrated Chat Bots on Messenger having sparked a flurry of online conversations, our final Chart of the Day this week looks at the role of social networks as online research channels.

Currently, it’s 1 in 3 internet users who say they use networks to find out more information about a company or product. That makes it clear why many brands will want to provide automated, round-the-clock assistance to consumers on these channels, even if – for now at least – most will want to retain the ability for a human to “intervene” in the conversation if needed.

http://hubs.ly/H02MmFx0 #GlobalWebIndex #chartoftheday
With Facebook’s recent announcement of integrated Chat Bots on Messenger, today we look at the role of social networks as online research channels.
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Netflixers more likely to be watching linear TV

Continuing our exploration of the brand new GWI Segmentations now available on PRO Platform, today’s Chart takes a look at how much linear TV and cinema is being consumed by the Netflix audience. Despite claims from some that the rise of Netflix and similar OTT services is bad news for more “traditional” forms of media, our data makes it clear that Netflixers are actually more likely than average to be high or heavy consumers of broadcast television and cinema.

http://hubs.ly/H02LrB50 #GlobalWebIndex #chartoftheday
Today’s Chart takes a look at how much linear TV and cinema is being consumed by the Netflix audience.
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3 in 10 are heavy social networkers

Today we showcase one of GWI’s new segmentations by profiling internet users based on their engagement with social networks. Globally, it’s just 11% of online adults who are non-users of social media. In contrast, a significant 3 in 10 can be classified as heavy networkers. However, this is a figure subject to considerable demographic variation. As we might expect, age is particularly crucial: the younger someone is, the more likely they are to be a social networker, with almost 4 in 10 16-24s falling into this “heavy” category.

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Globally, it’s just 11% of online adults who are non-users of social media. In contrast, a significant 3 in 10 can be classified as heavy networkers.
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Instagrammers most likely to identify as mobile-first

As mobiles continue to become ever more important in terms of social networking, today we look at which service’s users are most likely to identify themselves as mobile-first.

Among young audiences like that of Instagram, mobiles have already managed to forge a clear lead – with 42% identifying as mobile-first compared to 33% who think that laptops are their most important device. It’s surely just a matter of time before users of the other networks make the same transition.

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As mobiles become ever more important in terms of social networking, today we look at who is most likely to identify themselves as mobile-first.
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1 in 5 Americans using Amazon Prime Video

Amazon’s recent announcement that it would be splitting off its streaming services and offering monthly subscription plans represents the next stage in its battle with Netflix. As our midweek chart shows, Amazon has some distance to go if it wants to match the popularity of Netflix. Over 1 in 2 online adults in the US say they used Netflix last month, a figure which rises to 7 in 10 among the 16-34 cohort. Compare that to the 1 in 5 who are using Amazon’s service and the difference in engagement is plain to see.

http://hubs.ly/H02PXr30 #GlobalWebIndex #chartoftheday
With Amazon splitting off its streaming services and offering monthly subscription plans, this represents the next stage in its battle with Netflix.
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3 in 4 Tumblr Users aged under 35

As the fight for the attention of young networkers intensifies, our first Chart of the Day this week looks at the age profile of one service which has consistently managed to maintain a young following: Tumblr. Currently, the blogging service has one of the youngest active user bases of any of the major social networks tracked by GlobalWebIndex. It’s almost three quarters of its users who are under 35, compared to just 1 in 8 who are in the 45+ bracket.

http://hubs.ly/H02NqvB0 #GlobalWebIndex #chartoftheday
Today we look at the age profile of one service which has consistently managed to maintain a young following: Tumblr.
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MENA consumers most likely to be mobile-first

To mark GlobalWebIndex’s session at today’s Festival of Media conference in Dubai, our chart for Thursday takes a look at how device importance in MENA compares to the global average.

Across all 34 of our countries, it’s the smartphone that consumers are most likely to pick as their most important device for getting online – but only just. While mobiles are picked by 34%, laptops and desktops are hot on their heels (scoring 33% and 30% respectively).

Within Saudi Arabia, UAE and Turkey, however, we see quite a different picture. Here, smartphones have already opened up a clear lead over the other devices, with the numbers for desktops seeing a dramatic decline.

http://hubs.ly/H02L0mg0 #GlobalWebIndex #chartoftheday
To mark GWI’s session at the Festival of Media conference in Dubai, today we look at how device importance in MENA compares to the global average.
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4 in 10 Instagrammers Watching Videos

With video-sharing emerging as a mainstay activity on many social networks, Instagram has been keen to push this behavior on its own platform – announcing that users will soon be able to share longer 60-second videos.
As today’s chart shows, video has already made a real impact on Instagram. 37% of active users say they have recently watched one on the platform itself, with figures passing the halfway mark among Latin American Instagrammers.
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15% Would Consider Purchasing a Huawei Phone

Last week saw Huawei unveiling the P9 and P9 Plus, its latest flagship phones which it hopes will help it take on Apple and Samsung. So, today’s Chart looks at how Huawei currently performs when it comes to mobile purchase consideration. Though it’s just 7% who say they currently own a Huawei phone, it’s almost twice as many who say they would consider purchasing one – making it the third most-desired brand behind its two big rivals.

http://hubs.ly/H02GTcK0 #GlobalWebIndex #chartoftheday 
Last week saw Huawei unveiling the P9 and P9 Plus, its latest flagship phones which it hopes will help it take on Apple and Samsung.
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Have them in circles
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 32 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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