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GlobalWebIndex
51,954 followers -
The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global

51,954 followers
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Purchase Drivers for Status Seekers vs Economicals

"Today we look at the differing ways in which brands can encourage two contrasting groups from GWI’s Attitudinal Segmentation to buy something online."

http://g-web.in/2n1F7VB
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[Free Summary Report] Digital vs. Traditional Media Consumption

"Analyzing the time devoted to traditional and digital forms of media on a global scale."

http://g-web.in/2nvskh8 
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How to Write a Creative Brief that Drives Brilliant Marketing http://g-web.in/2nvkggd #creative #advertising #marketing
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16-24s Online via Mobile for Nearly 3.5 Hours Daily

"Practically all 16-24s own a smartphone now, and by some distance this group identifies mobile as their most important device. Arguably most significant, however, is that time spent online on mobiles continues to rise with each year that passes – now standing at nearly 3.5 hours every day."

http://g-web.in/2o8JxKj
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GlobalWebIndex CEO: "Metered Data Is No Longer Enough" http://g-web.in/2mYn16C by @TomSmith_GWI #analytics #bigdata #insights
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The Potential for Major League Soccer’s Deal with Facebook

"As the world of social media and sports come ever-closer together, Facebook has scored a big deal that allows it to stream live Major League Soccer matches on the platform."

http://g-web.in/2o4IX06
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How Mobile is Reshaping the Future of Banking http://g-web.in/2n6PEjd by @Chase_Buckle #mobile #banking #social
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7 in 10 Twitter Users on Social While Watching TV

"To celebrate the anniversary of Twitter’s first Tweet, our Tuesday Chart of the Day takes a look at the importance of social in the second-screening space."

http://g-web.in/2n3O9Ci
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LatAm and North America Most Likely to Prefer On-Demand/Streaming TV

"For today’s Chart, we look at how digital consumers around the world prefer to consume TV content: via on-demand/streaming or via traditional broadcast television."

http://g-web.in/2nekMze 
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6 Questions to Consider Before Creating Your Marketing Strategy http://g-web.in/2mHOAQR by @LornaKeane @jmccambley1 #marketing #branding
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