I agree, the biggest thing I pick up from my friends is that they don't like it. Afer you dig deeper with them, you find that it is becuase thy approach it with the exact same approach they took with Facebook. I have to continue to explain that it is different. The sad truth is that the masses are cattle. It takes a different kind of person to really get into G+. You have to have a thirst for knowledge, a thirst for something different, the desire to expand your horizons and circles (if you will pardon the pun).
#Google+ needs to put it out there, clearly, that this is not Facebook on Google. It's a different approach to social networking and communication.