Penguin 4.0 - What does the shake up mean?
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Penguin4.0.jpg Since Google announced last year there would be an imminent Penguin update, SEO practitioners and digital marketers have been looking forward to the changes. Well, that is the case for those who are doing things the 'right' way, but for those who are using dubious 'black hat' SEO tactics this update has certainly left them shaking.
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