Screenshots from Blizzon 2014
- University of the Philippines, Los BañosBS Computer Science, 2005 - 2008
Gino innovates digital content strategy in inbound marketing campaigns integrating organic search, social media, and conversion optimization. Alongside colleagues in the online space, he recently started a digital marketing consultancy now accepting clients. With a wealth of experience in online environments and an expert grasp in content development, Gino aims to shape the future of Asia’s digital marketing industry as an imminent thought leader in the field.
For his digital marketing consultancy CultureTart Media, Gino leads and trains teams of writers, editors, and graphic artists to spearhead multiple marketing strategies. He manages projects and innovates internal structures to enhance performance. He crafts high quality content for cross-channel strategies that bring in target audiences and lead them from one stage of the sales funnel to the next. He coordinates with many entrepreneurs and executives to always align all strategies to business development needs. He tracks and structures KPI, striking the perfect synergy of realistic workloads, productivity, and work-life balance for their teams. He also assists with editing, QA calibration, and QC structure development and implementation.
On the side, Gino writes various web content pieces ranging from blog posts to press releases to full feature magazine articles for subjects on technology, business, startups, gaming, and geek culture. He is currently a freelance journalist for VentureBeat. Gino enjoys learning on the job. When not consulting for a living, he’s writing for leisure. When not writing for leisure, he’s reading or gaming for inspiration. When not doing either, he hatches schemes to change or destroy the world.
- VentureBeatFreelance Journalist, 2014 - present
- TechView AsiaSenior Editor, 2013 - presentManages and edits articles on TechView Asia, developing its potential as an online magazine.
- Xero TechBlogger - Editor, present
- Constant ContentWriter, present
- ZerysCopywriter, present
- The Content AuthorityGhostwriter, present
- LeviathynEditor, 2012 - 2013
- Nova FoundersLead Editor, 2013 - 2014Lead Editor and de facto content strategist for tech startups supported by Nova Founders, both existing and new, across Asia.
- HyperinkJournalist / Book Editor, 2012 - 2012
- Rant GamingAuthor, 2012 - 2012
- WebpageFXCopywriter, 2012
- FusionHQPress Release Expert, 2011
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